Boing Boing (originally bOING bOING) is a publishing entity, first established as a magazine and later becoming a website. It was first started as a zine in 1988 by Mark Frauenfelder and Carla Sinclair. Issues were subtitled "The World's Greatest Neurozine".
It became a website in 1995 and later relaunched as a weblog on January 21, 2000, described as a "directory of wonderful things."
Over time, Mark Frauenfelder was joined by three co-editors: Cory Doctorow, David Pescovitz, and Xeni Jardin.
In 2004, the project incorporated as Happy Mutants LLC, and John Battelle became the blog's "band manager."
Doctorow and BoingBoing own all rights in and to the registered mark BoingBoing (the "Mark"), which has been in continuous use in interstate commerce since the world-renowned website entitled "BoingBoing" was first published in 2000.
BoingBoing is the exclusive licensee of the publishing and merchandising rights to the Mark in connection with the internet and all related collateral products and services (collectively, the "BoingBoing Properties").
Doctorow and BoingBoing's concern over the infringement of their rights and that you will fully cooperate with us and confirm your compliance with our requests within 5 days of your receipt of this letter.
may be using BoingBoing as a legal honeypot: a sort of tractor beam for litigation the EFF may be interested in testing court...
Take this BoingBoing post on FastCompany's linking policy, which basically states that you can't link to their pages without express written permission.
We've seen in the case of BoingBoing that the effectiveness of IP threat is reduced significantly given capable legal backing.