"Booth babe" is a semi-slang term referring to attractive persons hired specifically to draw attendees into the booths of commercial exhibitions. These persons are not regular employees of the company, but are typically free-lance models.

A classic example is the scantily-clad models employed at the Electronic Entertainment Expo (E³), a conference for video game developers, publishers, and journalists. Booth babes typically dress either as popular female video game characters (such as BloodRayne or Lara Croft) or in garb that is themed to match the games they are promoting. The purpose of a booth babe is to attract the attention of E³ attendees (who might otherwise be distracted by the loud music, giant screens, and flashing lights that characterize the conference) and direct them to booths, where game developers and publishers hawk their upcoming projects. E³ logo The Electronic Entertainment Expo (or Exposition), commonly known as E³ or E3, is the worlds largest annual trade show for the computer and video games industry. ... BloodRayne, developed by Terminal Reality, is a franchise of two horror-themed third-person action video games, a movie and a series of self-contained comic books. ... Angelina Jolie as Lara Croft in Tomb Raider. ...

As a tradition, booth babes have received mixed reactions from gaming enthusiasts. Some regard them as chauvinistic, and cite them as evidence that the video game industry is promoting itself exclusively to teenage boys, a practice which could limit its ability to expand and appeal to a broader audience. [1] (http://planetcrap.com/topics/267/) Others see booth babes as a harmless, entertaining diversion, and some have even created web sites with vast collections of booth babe photos (http://www.e3girls.com/main.cfm) from past E³ events. Other critics create sites condemning booth babes (http://www.antiboothbabes.com/) or write articles challenging the objectifying of industry models (http://www.womynagainstrockstar.com/WAR_home.htm). Chauvinism is extreme and unreasoning partisanship on behalf of a group to which one belongs, especially when the partisanship includes malice and hatred towards a rival group. ... E³ logo The Electronic Entertainment Expo (or Exposition), commonly known as E³ or E3, is the worlds largest annual trade show for the computer and video games industry. ...