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Brahma is a Brazilian beer , originally made by the Companhia Cervejaria Brahma which was founded in 1888 . The brands are now owned by the Company InBev ; formed by a merger between Companhia de Bebidas das Américas AmBev ; and Interbrew . It is famous for its innovative advertising which has won many awards at festivals such as Cannes. Its brands include: A mug of lager beer, showing the golden colour of the beer and the foamy head floating on top. ...
1888 is a leap year starting on Sunday (click on link for calendar). ...
InBev (NYSE: ABV) is the largest brewery company in the world by volume, , followed by Anheuser-Busch and Heineken. ...
Ambev is a major Brazilian brewing company headquartered in Sao Paulo. ...
Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. ...
Brahma Chopp Brahma Extra Brahma Light Brahma Malzbier
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Beer Trivia (736 words)
Beer , as all alcoholic drinks, is made by fermentation caused by bacteria feeding on the yeast cells, then defecating. A common alternative drink was beer (it was cheep, plentiful and the water used to make it was treated during the initial boiling during brewing). Mead is a honey beer , and because their calendar was lunar based, this period was called the "honey month" or what we know today as the "honeymoon".
Business: A cool brew from Brazil (743 words)
Brahma's arrival is the latest chapter in a larger story unfolding in the rapidly consolidating global brewing industry. Brahma , which is being launched by its new owners into 15 countries this year, is supposed to become the third big gun, with Beck's and Stella Artois, in InBev's vast arsenal of brands. Brahma's taste is smoother and it has an aftertaste less biting - yes, that is supposed to be a hint of papaya, not citrus - than rivals made for the tropics.
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