Branded was a Western series which aired on NBC from 1965 through 1966. It starred Chuck Connors as Jason McCord, a United States Army Cavalry captain who had been drummed out of the service following an unjust accusation of cowardice. Western fiction is a genre of literature that is typically set in any of the American states west of the Mississippi River and between the years of approximately 1860 and 1900. ... A television program is the content of television broadcasting. ... The National Broadcasting Company or NBC is an American television broadcasting company based in New York Citys Rockefeller Center. ... 1965 (MCMLXV) was a common year starting on Friday (link goes to calendar). ... 1966 (MCMLXVI) was a common year starting on Saturday (link goes to calendar) // Events January January 1 - In a coup, Colonel Jean-Bédel Bokassa ousts president David Dacko and takes over the Central African Republic. ... Chuck Connors Kevin Joseph Aloysius Connors (April 10, 1921 – November 10, 1992) was an actor and professional basketball and baseball player. ... US Army Seal HHC, US Army Distinctive Unit Insignia The Army is the branch of the United States armed forces that has primary responsibility for land-based military operations. ... Italian cavalry officers practice their horsemanship in 1904 outside Rome. ... Captain is both a nautical term and a military rank. ... Cowardice is a vice. ...

The opening scene of the series was memorable, with McCord's epaulets being ripped off, his uniform having its buttons cut off, and his sabre being broken, while a drum played. He was then sent out of the gates of the fort where this occurred, which were then closed behind him. This scene was repeated each week as the theme song, which also told the background story, and the opening credits, were played, in part so that new viewers could easily be brought in on what had been going on, a very common device at the time used in many other programs as well. This page describes uniform in the sense of clothing. ... French Navy officer sabre on the 19th Century From right to left: a carbine, a straight infantry officer sabre, a short curved infantry sabre (briquet), two bayonets. ...

In the series, McCord traveled throughout the Old West, trying to prove his innocence. He encountered people who believed in him and those who did not. Great Basin region, typical American West The Western United States has played a significant role in history and fiction. ...

The series followed Connors's highly popular series The Rifleman, but had nowhere near the previous show's success. Chuck Connors as The Rifleman The Rifleman was a television program that ran from 1958 to 1963. ...

Branded was a minor thematic element in the Coen brothers' film, The Big Lebowski. The Big Lebowski is a 1998 film written and directed by Joel and Ethan Coen starring Jeff Bridges as Jeffrey The Dude Lebowski, John Goodman as Walter, Julianne Moore as Maude Lebowski, David Huddleston as Jeffrey The Big Lebowski, Philip Seymour Hoffman as Brandt, and Sam Elliott as The Stranger...

Elements of the catchy series theme song were parodied in elementary schools throughout the United States ...

Stranded, Stranded on the toilet bowl. What do you do when your stranded? without any roll. To prove you're a man you must do it with your hand! Stranded. Stranded on the toilet bowl.

This cleverly corresponded to the original lyrics ...

Branded, scorned as the one who ran. What do you do when you're branded, and you know you're a man. Wherever you go, for the rest of your life You must prove, you're a man.

Branded is also a book authored by Alissa Quart. The book, subtitled "The Buying and Selling of Teenagers", is a critical account of the use and targeting of teenagers in advertising. The thesis of the book is similar to that of No Logo by Naomi Klein. A separate article is about the punk band called The Adolescents. ... Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... No Logo: Taking Aim at the Brand Bullies, a controversial book written by Canadian journalist Naomi Klein, first appeared in January 2000. ...

References

• Alissa Quart (2003). Branded: The Buying and Selling of Teenagers, Perseus Publishing. ISBN 0738206644.