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A break-bumper is a term used in the television industry (chiefly in the United Kingdom). It is the name given to the brief appearance of a logo before, after or in-between commercial breaks. The logo is almost always that of the television channel that you are watching. The term television channel generally refers to either a television station or its cable/satellite counterpart (both outlined below). ...
Break-bumperscan either be animated or static, and rarely appear for more than two seconds. They are sometimes branded to advertise a special programme or event that will be broadcast on that channel. Examples of this are sports matches and the Brit Awards. Kaiser Chiefs collecting one of their three Brit Awards, 2006 with Vic Reeves. ...
External links
[1] - Some ITV break-bumpers, mainly 1990s examples.
[2] - A large collection of TV channel identification material from around the world.