A breakfast cereal is a food product marketed to consumers as a breakfast food. Breakfast cereals may be eaten cold and mixed with milk and fruit, or boiled like oatmeal, grits, etc. Though cereal foods such as porridge are a staple of daily meals in many countries around the world, in wealthier, consumer-conscious nations such as the United States, an entire industry has been created dedicated to the sale of breakfast cereals. Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... This article does not cite any references or sources. ... This article needs additional references or sources to facilitate its verification. ... Grits and a waffle, both topped with butter. ... This article is about cereals in general. ... This article does not cite any references or sources. ...

Breakfast cereals are marketed to all ages. For adults, companies such as Kellogg's, Quaker Oats, Post, Nestlé and General Mills promote their products for the health benefits gained from eating oat-based and high fiber cereals. Nevertheless, the majority of breakfast cereal sold is marketed to young children. Cereal manufacturers have been criticized for manufacturing breakfast cereals with a heavy sugar content aimed at children. Sugar-laden breakfast cereals have been extremely popular with children for decades, and many adults also buy them. Manufacturers often fortify breakfast cereals with various vitamins and advertise this fact to attract customers. Many manufacturers have recently released "lower sugar" versions of popular brands. Kellogg Company (often referred to as simply Kellogg or Kelloggs) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10. ... Quaker Oats Company makes many types and flavors of oatmeal. ... Post Cereals, formerly Postum Cereals was founded by C. W. Post. ... This article is about the company. ... General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ... Binomial name Avena sativa Carolus Linnaeus (1753) The Oat (Avena sativa) is a species of cereal grain, and the seeds of this plant. ... Dietary fibers are the indigestible portion of plant foods that move food through the digestive system, absorbing water, making defecation easier. ... Magnification of grains of sugar, showing their monoclinic hemihedral crystalline structure. ... Retinol (Vitamin A) For the record label, see Vitamin Records A vitamin is an organic compound required in tiny amounts for essential metabolic reactions in a living organism. ...

Hot cereals

Cereal grains are a staple of breakfasts around the world. Most hot cereals can be classified as porridges, in that they consist of cereal grains which are soaked and/or boiled to soften them and make them palatable. This article does not cite any references or sources. ...

China

In China, a popular breakfast combination includes fried bread and rice congee. Pieces of Youtiao Youtiao (Traditional Chinese: , Simplified Chinese: ; pinyin: Yóutiáo; literally oil strip), sometimes called fried bread stick, is a long, golden-brown, deep fried strip of dough in Chinese cuisine and is usually eaten for breakfast. ... Rice congee is a type of rice porridge that is eaten in many Asian countries. ...

India

In India, a popular breakfast combination includes Pohe and milk. Poha is flattened rice flakes or wheat flakes and mixed with hot milk, sugar or jagerry and minute quantity of cardamom make a wholesome breakfast. This is very popular in Western India. Poha (Physalis peruviana L.; Solanaceae) Other names: Cape Gooseberry, Goldenberry, Golden Husk, Groundcherry, Peruvian Cherry, Peruvian groundcherry, Strawberry Tomato, Winter Cherry Botanical synonyms: Physalis edulis Sims Categories: Plant stubs | Solanaceae ... A glass of cows milk. ... A block of Indian jaggery (gur) Cleaning of pans prior to manufacture of jaggery Preparation of jaggery Jaggery is the traditional unrefined sugar used in India. ... Genera Amomum Elettaria The name cardamom is used for herbs within two genera of the ginger family Zingiberaceae, namely Elettaria and Amomum. ... A map of West India. ...

Egypt

Though not technically a cereal, the Egyptian ful medames is made from cooked and mashed fava beans and commonly served for breakfast. Ful Medames is the national dish of Egypt, often eaten at breakfast. ... Binomial name Vicia faba The fava bean, Vicia faba, is also known as the broad bean in the United Kingdom, horse bean or field bean. ...

Russia

In Russia, a popular breakfast is kasha, a semolina porridge. Kasha is found throughout much of Eastern Europe, including Poland, Croatia, and Lithuania. Kasha is a porridge made with wheat, buckwheat, oats, millet, rice, potatoes, etc. ...

South Africa

Pap is a kind of porridge used in a variety of African meals eaten throughout the day. In other parts of Africa it is known as ugali, sadza, and banku. Pap a traditional porridge made from mielie-meal (ground maize or other grain), is a staple food of the Bantu inhabitants of South Africa(the Dutch word pap simply means porridge or gruel). Many traditional South African dishes include pap, such as smooth maize meal porridge (also called slap pap...

United Kingdom

Hot porridge made from wheat or oatmeal is common. Salted porridge is a national dish of Scotland. Motto (Latin) No one provokes me with impunity Cha togar mfhearg gun dioladh (Scottish Gaelic) Wha daur meddle wi me?(Scots)1 Anthem (Multiple unofficial anthems) Scotlands location in Europe Capital Edinburgh Largest city Glasgow Official languages English (de facto)1; Gaelic[1]2 and Scots3 (recognised minority...

United States

Common hot cereals in the United States include oatmeal, grits, and farina. Grape Nuts are sometimes served hot as well. Mush is a traditional American pudding made from corn meal that is often served fried. This article needs additional references or sources to facilitate its verification. ... Grits and a waffle, both topped with butter. ... Farina cereal with shelf price at Shaws Supermarket in Watertown, MA, October 2004. ... A box of Grape Nuts. ... A thick cornmeal pudding (or porridge) usually boiled in water or milk; often then fried in butter after being cut up into flat squares or rectangles. ...

Canada

Common hot cereals in Canada include oatmeal, Cream of Wheat and Red River cereal. These hot cereals are typically served with brown sugar and milk or cream. Yogurt is a popular addition to Red River cereal. Due to commercial availability, instant oatmeal has become increasingly popular, in flavors such as peaches and cream, maple and brown sugar, and cinnamon raisin. This article needs additional references or sources to facilitate its verification. ... Original icon design from 1895 Box design of Cream of Wheat as it appears today Cream of Wheat is a hot breakfast cereal invented in 1893 by wheat millers in Grand Forks, North Dakota[]. The cereal is currently manufactured and sold by Kraft Foods. ... Red River Cereal is a porridge, or hot cereal, made of wheat, rye, and flax, produced in Canada, with some availability elsewhere. ... Yoghurt Yoghurt or yogurt, less commonly yoghourt or yogourt, is a dairy product produced by bacterial fermentation of milk. ... Oatmeal is a product made by processing oats. ...

Greece

In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which is often served to young children. Cornmeal products include tortillas and taco shells. ...

Cold cereals

This article or section deals primarily with the United States and does not represent a worldwide view of the subject. Please improve this article or discuss the issue on the talk page.

Cold breakfast cereal

Cold cereal is largely an American invention, but its popularity has spread throughout the world. Companies such as Kellogg's and Nestlé market their cold cereals around the globe. Image File history File links Gnome-globe. ... Image File history File linksMetadata Size of this preview: 800 × 533 pixelsFull resolution (2700 × 1800 pixel, file size: 3. ... Image File history File linksMetadata Size of this preview: 800 × 533 pixelsFull resolution (2700 × 1800 pixel, file size: 3. ...

The Kellogg brothers' contribution

Breakfast cereals have their root in the temperance movement in the United States in the last quarter of the nineteenth century. Americans were still eating a full German breakfast of eggs, bacon, sausage, and beef, with very little fiber. As a result, many people suffered painful and debilitating gastrointestinal disorders. The first breakfast cereal, Granula (named after granules) was invented in 1863 by James Caleb Jackson, operator of the Jackson Sanitorium in Dansville, New York and a staunch vegetarian. Despite its high fiber content, the cereal never became popular. It was far too inconvenient, as the heavy bran nuggets needed soaking overnight before they were tender enough to eat. A cartoon from Australia ca. ... An egg is a body consisting of an ovum surrounded by layers of membranes and an outer casing of some type, which acts to nourish and protect a developing embryo. ... Look up bacon in Wiktionary, the free dictionary. ... Plate with German Wurst (liver, blood and ham sausage) A sausage consists of ground meat, animal fat, salt, and spices, and sometimes other ingredients such as herbs, usually packed in a casing. ... For other uses, see Beef (disambiguation). ... Granula was this first manufactured breakfast cereal invented by James Caleb Jackson in 1863. ... Year 1863 (MDCCCLXIII) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Saturday of the 12-day slower Julian calendar). ... James Caleb Jackson (March 28, 1811 - 1895 was the inventor of the first dry, whole grain cereal which he called granula He was born in Manlius, Onondaga County, New York, 28 March, 1811. ... Dansville is the name of some places in the U.S. state of New York: Dansville, Livingston County, New York Dansville, Steuben County, New York This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... NY redirects here. ... A variety of vegetarian food ingredients Vegetarianism is the practice of not consuming the flesh of any animal (including sea animals) with or without also eschewing other animal derivatives, such as dairy products or eggs[1]. Some vegetarians choose also to refrain from wearing clothing that has involved the death...

The next generation of breakfast cereals was considerably more convenient, and, combined with clever marketing, they finally managed to catch on. In 1877, John Harvey Kellogg, the operator of the Battle Creek Sanitarium in Battle Creek, Michigan, invented a ground up wheat, oat, and cornmeal biscuit for his patients suffering from bowel problems. The product was initially also named Granula, but changed to Granola after a lawsuit. His most famous contribution, however, was an accident. After leaving a batch of boiled wheat soaking overnight and rolling it out, Kellogg had created wheat flakes. His brother Will Kellogg later invented corn flakes from a similar method, bought out his brother's share in their business, and went on to found the Kellogg Company in 1906. With his shrewd marketing and advertising, Kellogg's sold their one millionth case after three years. A patient at the Battle Creek Sanitarium, Charles William Post, also made significant contributions to breakfast cereals. After his 1893 visit, he started his own sanitarium, the La Vita Inn, and developed his own coffee substitute, Postum. In 1897, Post invented Grape Nuts and, coupled with a nation-wide advertising campaign, became a leader in the cereal business. John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American medical doctor in Battle Creek, Michigan who ran a sanitarium using holistic methods, with a particular focus on nutrition, enemas and exercise. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... “Battle Creek” redirects here. ... Species T. aestivum T. boeoticum T. compactum T. dicoccoides T. dicoccon T. durum T. monococcum T. spelta T. sphaerococcum T. timopheevii References:   ITIS 42236 2002-09-22 For the indie rock group see: Wheat (band). ... Binomial name Avena sativa Carolus Linnaeus (1753) The Oat (Avena sativa) is a species of cereal grain, and the seeds of this plant. ... Cornmeal products include tortillas and taco shells. ... Will Keith Kellogg, usually referred to as W. K. Kellogg, (April 7, 1860 – October 6, 1951) was a U.S. industrialist in food manufacturing. ... Cornflakes in a bowl Corn flakes are a popular breakfast cereal manufactured by Kelloggs through the treatment of corn. ... C. W. Post or, more fully, Charles William Post (1854 - 1914), was a breakfast food manufacturer and a pioneer of the prepared-food industry. ... A jar of original flavor Postum. ... A box of Grape Nuts. ...

By the 1930s, the first puffed cereal, Kix, was on the market. Soon shredding was introduced, yielding Shredded Wheat. Starting after World War II, the big breakfast cereal companies (now including General Mills, who started in 1924 with Wheaties) increasingly started to target children. Sugar was added, and the once-healthy breakfasts looked starkly different from their fiber-rich ancestors (Kellogg's Sugar Smacks, started in 1953, had 56% sugar). Different mascots were introduced, first with the Rice Krispies elves and later pop icons like Tony the Tiger and the Trix Rabbit. However, the current trend is to make cereal more healthy by reducing the amount of sugar and adding whole grains. Kix, the first puffed cereal, was introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota. ... Post Cereals shredded wheat Shredded Wheat is a breakfast cereal made from whole wheat. ... Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki Tōjō Casualties Military dead: 17,000,000 Civilian dead: 33,000... General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ... Early Wheaties Cereal Box Wheaties, a wheat and bran mixture baked into flakes, is a breakfast cereal introduced in 1924 and marketed by the General Mills cereal company of Golden Valley, Minnesota. ... Kelloggs Sugar Smacks is a sweetened puffed wheat breakfast cereal. ... A Rice Krispies box Rice Krispies (called Rice Bubbles in Australia) is a brand of breakfast cereal that has been produced by Kelloggs since 1928. ... In a 1995 commercial, Tony said, Frosted Flakes have a taste adults have grown to love. ... The Trix Rabbit is a cartoon mascot for General Mills Trix (cereal), and appears on the packaging design, advertising, and other marketing materials for this breakfast cereal. ...

Because of Kellogg, the city of Battle Creek is nicknamed the "cereal capital of the world"^[1]. “Battle Creek” redirects here. ...

Highlights in the history of American breakfast cereals

The relevance of particular information in (or previously in) this article or section is disputed.
The information may have been removed or included by an editor as a result.
Please see discussion on the talk page considering whether its inclusion is warranted.

A box of Grape Nuts.

• 1863 — Granula created by James Caleb Jackson.
• 1877 — Portrait of the Quaker man on the Quaker Oats package created. Updated three times: 1946, 1957, and 1972.
• 1885 — Quaker Oats first packages Quaker Oatmeal in square boxes after years of selling oatmeal in bulk.
• 1893 — Shredded Wheat created by Henry Perky.
• 1897 — Grape-Nuts created by Post.
• 1904 — Elijah's Manna created by Post, later to be called Post Toasties.
• 1906 — Kellogg begins production of Kellogg's Corn Flakes at W.K. Kellogg's newly formed Battle Creek Toasted Corn Flake Company.
• 1915 — Quaker Oats packages Quaker Oatmeal in now-familiar cylinders.
• 1924 — General Mills introduces Wheaties, called Washburn's Gold Medal Whole Wheat Flakes during its development.
• 1928 — Kellogg introduces Rice Krispies.
• 1941 — General Mills introduces Cheerioats, later to be called Cheerios.
• 1942 — Raisin Bran is introduced by Post.
• 1952 — Kellogg introduces Sugar Smacks.
• 1958 — Tony the Tiger wins contest over Katy the Kangaroo to become sole spokes-character for Kellogg's Frosted Flakes.
• 1961 — Quaker Oats introduces Life Cereal.
• 1963 — Quaker Oats introduces Cap'n Crunch. Kellogg introduces Froot Loops.

Image File history File links Diamond-caution. ... Image File history File links Download high-resolution version (381x621, 408 KB) A picture of a box of Grape Nuts. ... Image File history File links Download high-resolution version (381x621, 408 KB) A picture of a box of Grape Nuts. ... A box of Grape Nuts. ... Granula was this first manufactured breakfast cereal invented by James Caleb Jackson in 1863. ... James Caleb Jackson (March 28, 1811 - 1895 was the inventor of the first dry, whole grain cereal which he called granula He was born in Manlius, Onondaga County, New York, 28 March, 1811. ... Quaker Oats Company makes many types and flavors of oatmeal. ... Post Cereals shredded wheat Shredded Wheat is a breakfast cereal made from whole wheat. ... Henry D. Perky (December 1843 – June 29, 1906) was a lawyer, businessman, promoter and inventor. ... A box of Grape Nuts. ... Post Cereals, formerly Postum Cereals was founded by C. W. Post. ... Post Cereals, formerly Postum Cereals was founded by C. W. Post. ... Cornflakes in a bowl Corn flakes are a popular breakfast cereal manufactured by Kelloggs through the treatment of corn. ... General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ... Early Wheaties Cereal Box Wheaties, a wheat and bran mixture baked into flakes, is a breakfast cereal introduced in 1924 and marketed by the General Mills cereal company of Golden Valley, Minnesota. ... A Rice Krispies box Rice Krispies (called Rice Bubbles in Australia) is a brand of breakfast cereal that has been produced by Kelloggs since 1928. ... Cheerios, the first oat-based and ready-to-eat without cooking cereal, is a brand of breakfast cereal created in 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota. ... A Raisin Bran box Raisin bran is generally consisting of wheat bran flakes mixed with raisins. ... Post Cereals, formerly Postum Cereals was founded by C. W. Post. ... Kelloggs Sugar Smacks is a sweetened puffed wheat breakfast cereal. ... In a 1995 commercial, Tony said, Frosted Flakes have a taste adults have grown to love. ... Frosted Flakes in the 1950s Frosties (or Frosted Flakes in North America and various other areas) is a cereal similar to Corn Flakes from Kelloggs, but coated with dead peoples roasted turds and old toenails. ... Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. ... For information on the phone phreak called Captain Crunch, see John Draper. ... A Froot Loops box of the 1960s Froot Loops is a brand of breakfast cereal produced by Kelloggs and sold in Australia, Canada, New Zealand, the United States, and Latin America as well as South Africa. ...

Controversy

Controversy has been spreading about the high amounts of sugar in many breakfast cereals. Reports have shown that some cereals have the same amount of sugar as chocolate candy^[2]. This led to a lawsuit by the Center for Science in the Public Interest in 2006 directed at Viacom and Kellogg's.^[3] Chocolate most commonly comes in dark, milk, and white varieties, with cocoa solids contributing to the brown coloration. ... It has been suggested that this article or section be merged into Confectionery. ... The references in this article would be clearer with a different and/or consistent style of citation, footnoting or external linking. ... Year 2006 (MMVI) was a common year starting on Sunday (link displays full 2006 calendar) of the Gregorian calendar. ... Viacom (NYSE: VIA) (NYSE: VIAb) is an American media conglomerate with various worldwide interests in cable and satellite television networks (MTV Networks and BET), and movie production and distribution (the Paramount Pictures and DreamWorks movie studios). ... For other things with Kellogg in the name, see Kellogg (disambiguation). ...

References

• The Early Days of Breakfast Cereals
• The History of Cereal
• Post Heritage

See also

• List of breakfast cereals
• Muesli
• Cereal box prize
• Oatmeal
• Grits
• Farina (food)
• Cerealicious

This is a list of breakfast cereals. ... Muesli (originally (Bircher)müesli [myə̯s li] in Swiss German, Müsli [my:s li] in German) is a popular breakfast dish (breakfast cereal) based on uncooked rolled oats and fruit. ... A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. ... This article needs additional references or sources to facilitate its verification. ... Grits and a waffle, both topped with butter. ... Farina cereal with shelf price at Shaws Supermarket in Watertown, MA, October 2004. ... Cerealicious is a fast-food restaurant chain based in the Philippines. ...

External links

• Cereal Buzz: Breakfast Cereal News & Reviews. Retrieved on 2006-10-11.
• Cereal Science - Detailed cereal reports presented in a fun and unique fashion