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Brightcove is an Internet TV service geared towards professional video producers and programmers. The service is used to publish video players on websites, syndicate video to affiliate websites, and distribute video through Brightcove.com. Origins Because of the increase in Internet connection speeds and the total number of people online, and the decrease in connection costs; it is increasingly common to find traditional television content, accessible freely and legally over the Internet. ...

Brightcove provides two options for distribution and monetization. Media owners can pay to use the "Brightcove Platform" service, sell their own pre-roll ads, and keep 100 percent of the revenue. Or, media owners can use the service free of charge, but the video content becomes part of the "Brightcove Network." Brightcove places pre-roll and post-roll advertising in network video and splits 50 percent of any revenue generated from the ads back to the content owner.

Brightcove customers include British Sky Broadcasting, CBS Corporation, MTV Networks, Discovery Communications, Sony BMG, and Time Inc.. Brightcove also claims to have over 3,000 media companies using the Brightcove Network.^[1] This article or section does not adequately cite its references or sources. ... CBS Corporation (NYSE: CBS) is an American media conglomerate focused on broadcasting, publishing, billboards, and television production, with most of its operations in the United States. ... MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. ... See also Discovery Channel Discovery Communications Inc. ... Bertelsmann is a transnational media corporation founded in 1835, based in G tersloh, Germany. ... Time Inc. ...

History

Brightcove was founded in 2004 by Jeremy Allaire with venture funding from General Catalyst and Accel. In late 2005, Brightcove announced $16.2 million in Series B financing with strategic investments from AOL Time Warner, InterActiveCorp/IAC and Allen & Company. During this round of investment, Barry Diller (CEO of IAC/InterActiveCorp and chairman of Expedia, Inc.) joined Brightcove's board of directors. In 1995 Jeremy Allaire co-founded Allaire Corporation with his brother JJ Allaire, creating the web development tool Cold Fusion. ... Accel can refer to: ACCEL/Exchange Accel - a Filipino brand of socks and shoes Naruto Shippūden: Narutimate Accel Category: ... Time Warner Inc. ... Allen & Company is a boutique investment bank based in New York, NY. Founded in 1922 by brothers Herbert and Charles Allen, the firm has quietly become the premier investment house in the media and entertainment sector despite employing only 60 investment professionals. ... Barry Diller at the Web 2. ... Expedia. ...

In March of 2006, Brightcove acquired Seattle-based MetaStories, a rich media publishing service with customers such as USA Today, MSN, Yahoo!, and Scripps Networks. USA Today is a national American daily newspaper published by the Gannett Company. ... For other uses, see MSN (disambiguation). ... Yahoo! Inc. ...

In October 2006, Brightcove launched the "Brightcove Network," an offer for smaller media businesses and independent producers to distribute video for free and share in advertising revenue sold by Brightcove. With the Brightcove Network came the launch of Brightcove.com, a consumer destination for finding, viewing and sharing Internet video, which aggregates video from its network publishers.^[2]

In January 2007, Brightcove raised $59.5 million in Series C financing with strategic investments from The New York Times Company, Hearst Corporation and Transcosmos. The New York Times Company (NYSE: NYT) is an American media company best known as the publisher of its namesake, The New York Times. ... The Hearst Corporation is a large privately-held media conglomerate based in New York City. ...

Brightcove is privately held and has 120 employees with offices in Cambridge, MA, New York, NY and Seattle, WA.

Internet Video Publishing

s can also distribute an MRSS feed to have video titles listed in popular video search engines such as AOL Video, Yahoo! Video, Blinkx and Google Video. Media RSS (MRSS) is an RSS module used for syndicating multimedia files (audio, video, image) in RSS feeds. ... Yahoo! Video began as a video search engine and later in 2006 added the ability for anyone to upload video clips to Yahoo! Videos web servers. ... blinkx. ... Google Video is a free Google service that allows anyone to upload video clips to Googles web servers as well as make their own media available free of charge or through Google Video Store for a cost that they can set. ...

Technology

The Brightcove video player is an Adobe Flash application that supports Flash 8 and 9 streaming video. Brightcove distributes video content through partnerships with CDNs (content delivery network) such as Limelight Networks. It has been suggested that FutureSplash Animator be merged into this article or section. ... Content Delivery Network (CDN) is a term coined in the late 1990s to describe a system of computers networked together across the Internet that cooperate transparently to deliver content (especially large media content) to end users. ... Limelight Networks is a network for bandwidth-intensive rich media applications over the Internet. ...

Brightcove also supports Windows Media Video 9 (WMV) format for video downloads. Windows Media Video (WMV) is a generic name for the set of video codec technologies developed by Microsoft. ...

In April 2007, Brightcove announced plans to add support for Microsoft Silverlight and the VC-1 video standard.^[3] Microsoft Silverlight (code-named Windows Presentation Foundation/Everywhere or WPF/E) is a proprietary XAML-based runtime for browser-based Rich Internet Applications, providing a subset of the animation, vector graphics, and video playback capabilities of Windows Presentation Foundation. ...

See Also

YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. ...

Joost Joost (pronounced juiced) is an interactive software for distributing TV shows and other forms of video over the Web using peer-to-peer TV technology, created by Niklas Zennström and Janus Friis (founders of Skype and Kazaa). ...

Revver Revver is a video sharing website that hosts user-generated content. ...

MetaCafe Metacafe website Metacafe desktop application Metacafe is a media and video sharing community on the internet. ...

References

2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the CE era. ... April 26 is the 116th day of the year in the Gregorian calendar (117th in leap years). ... For the Manfred Mann album, see 2006 (album). ... October 29 is the 302nd day of the year (303rd in leap years) in the Gregorian calendar. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the CE era. ... April 16 is the 106th day of the year in the Gregorian calendar (107th in leap years). ...

Further Reading

Online Video Gets Real (PC Magazine January 7, 2007)

Brightcove: A Safe Harbor? (Newsweek November 6, 2006)

Brightcove to take Web video to next level (USA Today October 29, 2006)