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The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The objective of the BPC is to ensure standards of disclosure, designed to provide readers of published quantitative survey results with an adequate basis for judging the reliability and validity of the presented statistical findings. Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. ...
Opinion polls are surveys of opinion using sampling. ...
The United Kingdom has a diverse range of different types of media. ...
Quantitative research is the systematic scientific investigation of quantitative properties and phenomena and their relationships. ...
The mathematical foundations of statistical reliability are probability and statistics. ...
In statistics a valid measure is one which is measuring what it is supposed to measure. ...
In practice this means that within a few days of a member organisation's poll being published in a newspaper, or reported in the broadcast media, the members must provide a website address where detailed statistical tables may be viewed. The full methodology used must also be available to the public. The aim is to increase the level of confidence that the general public can place on published polls. This article or section may contain original research or unverified claims. ...
The BPC is modelled on the National Council for Published Polls in the United States.
Full disclosure
Through full disclosure the BPC aims to encourage the highest professional standards, and to advance the understanding, among politicians, the media and general public, of how opinion polls are conducted, and how to interpret poll results. The BPC also provides advice on best practice in the conduct and reporting of polls.
The BPC is concerned only with polls and surveys that set out to measure the opinions of representative samples, for example the views of an explicitly stated population, for example 'all adults', or 'all voters' in a given area. They do not concern themselves with qualitative research. A sample is that part of a population which is actually observed. ...
Qualitative research is one of the two major approaches to research methodology in social sciences. ...
Membership is limited to organisations who can show to the satisfaction of the BPC that the sampling methods and weighting procedures used are designed to accurately represent the views of all people within designated target groups (such as all adults, or voters etc). This is a Root page - a common introduction to several more specialised pages. ...
Journalists and academics with expertise in polling are appointed as officers of the BPC.
Members ICM is a public opinion researcher based in the UK. It conducts surveys for, in particular, the Guardian, the News of the world and the Sunday Telegraph. ...
Ipsos MORI is the second largest survey research organisation in the UK, formed by two of the UKs leading companies in October 2005. ...
GfK NOP is a market research company based in London, formed in 2005 from the amalgamation of GfK Martin Hamblin and NOP World after the latter had been purchased by German research group GfK. GfK NOP Categories: | ...
YouGov is a British Internet-based opinion pollster. ...
Reference - ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April, 2007
See also Evaluation is the systematic determination of merit, worth, and significance of something or someone. ...
Quantitative research is the systematic scientific investigation of quantitative properties and phenomena and their relationships. ...
Psephology is a term for the statistical study of elections. ...
Social research refers to research conducted by social scientists (primarily within sociology, but also within other disciplines such as social policy, human geography, social anthropology and education). ...
Template:Otherusescccc A graph of a bell curve in a normal distribution showing statistics used in educational assessment, comparing various grading methods. ...
Statistical surveys are used to collect quantitative information about items in a population. ...
A voodoo poll is an opinion poll with no statistical or scientific reliability and which is therefore not a good indicator of opinion on any given issue. ...
The United Kingdom has five distinct types of elections: general, local, regional, European and mayoral. ...
Politics of the United Kingdom of Great Britain and Northern Ireland take place in the framework of a constitutional monarchy in which the Prime Minister of the United Kingdom is the head of government. ...
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