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Bundaberg Rum is a dark rum produced in Bundaberg, Australia, often referred to as "Bundy". Image File history File links Question_book-3. ... Caribbean rum, circa 1941 Rum is a distilled beverage made from sugarcane by-products such as molasses and sugarcane juice by a process of fermentation and distillation. ... For the Bundaberg Distillery, see Bundaberg Rum. ...

Bundaberg Rum was first produced 1888 after some local sugar millers proposed using the excess molasses produced in their mills to make rum. Production ceased from 1907 to 1914 and from 1936 to 1939 after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. This company does not produce Bundaberg Ginger Beer. Year 1888 (MDCCCLXXXVIII) was a leap year starting on Sunday (click on link for calendar) of the Gregorian calendar (or a leap year starting on Friday of the 12-day slower Julian calendar). ... This article is about sugar as food and as an important and widely-traded commodity. ... Molasses or treacle is a thick syrup by-product from the processing of the sugarcane or sugar beet into sugar. ... Caribbean rum, circa 1941 Rum is a distilled beverage made from sugarcane by-products such as molasses and sugarcane juice by a process of fermentation and distillation. ... Year 1907 (MCMVII) was a common year starting on Tuesday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Monday of the 13-day-slower Julian calendar). ... Year 1914 (MCMXIV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Wednesday of the 13-day-slower Julian calendar). ... Year 1936 (MCMXXXVI) was a leap year starting on Wednesday (link will display the full calendar) of the Gregorian calendar. ... Year 1939 (MCMXXXIX) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar. ... The Burnett River is a river in central Queensland, Australia that empties into the Pacific Ocean near the city of Bundaberg. ...

In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill.^[1] The Bundaberg Distilling Company owns its own cola producing facility, which supplies the cola for its ready-to-drink Bundaberg Rum & Cola products. Year 1961 (MCMLXI) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... This article is about the animal. ... Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ... For other uses, see Cola (disambiguation). ... Two Bacardi Breezers Alcopop is a term often used to describe flavored alcoholic beverages including (i) a malt beverage to which various fruit juices or other flavorings have been added, (ii) a beverage containing wine to which ingredients such as fruit juice or other flavorings have been added, or(iii...

In 2000, the Bundaberg Rum company and distillery were sold to British company Diageo.^[2] Year 2000 (MM) was a leap year starting on Saturday. ... Distillation is a means of separating liquids through differences in their boiling points. ... Diageo plc (LSE: DGE, NYSE: DEO) is the largest multinational beer, wine and spirits company in the world. ...

Products

There are currently a number of products available which are distributed by Diageo: Diageo plc (LSE: DGE, NYSE: DEO) is the largest multinational beer, wine and spirits company in the world. ...

Bottles

• Bundaberg Rum UP - the original underproof, 37.0% alcohol, 74 proof
• Bundaberg Rum OP - an overproof version of Bundaberg UP at 57.7% alcohol, 115.4 proof
• Bundaberg Rum Royal Liqueur - with coffee and chocolate, only available from the distillery
• Bundaberg Rum Distiller's No3 - a triple filtered blend
• Bundaberg Rum 18 Year Old - an extremely limited release - only 5,142 bottles ever made
• Bundaberg Rum 8 year old - Matured in Oak, Limited release 2007, 40.0%ALC/VOL
• Bundaberg Rum black 1985 vat, Aged 10 years, distilled from molasses 40%.0%ALC/VOL (discontinued)

Pre-mix (RTD) Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used presently). ... Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used presently). ... For other uses, see Coffee (disambiguation). ... For other uses, see Chocolate (disambiguation). ...

• Bundaberg Rum & Cola - can (375ml), stubby bottle (345ml and 250ml).
• Bundaberg Dark and Stormy RTD (Bundaberg Ginger Beer and Rum) - Can or stubby.
• Bundaberg Rum OP & Cola RTD - Can or stubby.
• Bundaberg Rum Dry and Lime - with dry ginger ale and lime. Can or stubby.
• Bundaberg Rum & Cola Mid 3.5 - Can or stubby.
• Bundaberg Rum & Cola Super Dry - 3.5% ABV & 25% less sugar for a crisper cleaner taste
• Bundaberg Rum Premium & Cola - This is a 6.9% RTD, made from Bundaberg UP.

On-tap/Keg A typical can of Diet Coke. ... Assortment of beer bottles A beer bottle is a glass (or, less commonly, plastic) container filled with beer. ... Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ...

• Bundaberg Rum and Cola Draught
• Bundaberg Rum and Cola Super Dry Draught

Distillery

The Bundaberg Rum distillery is open to visitors for tours of the facility. There is also a museum and offers free samples of Bundaberg Rum products for visitors.

Sponsorship

Bundaberg Rum is a major sponsor of the Australian "Wallabies" rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs^[3]. First international Australia 13 - 3 British Isles (24 June 1899) Largest win Australia  142 - 0  Namibia (25 October 2003) Worst defeat South Africa  61 - 22  Australia (23 August 1997) World Cup Appearances 6 (First in 1987) Best result Champions, 1991, 1999 The Australian national rugby union team is the representative... For other uses, see Rugby (disambiguation). ... Official website www. ...

Bundaberg Rum also sponsors the rugby league ANZAC Test (also known as the Bundaberg Rum Test) till 2009. The ANZAC Test is a rugby league match played annually around ANZAC Day between Australia and New Zealand. ... 2009 (MMIX) will be a common year starting on Thursday of the Gregorian calendar. ...

Bundaberg Rum signed a 5 year deal with the NRL to be the "Official Spirit of the NRL". Also they are naming-rights sponsor of NRL Monday Night Football. The National Rugby League (NRL) is the top league of professional rugby league football clubs in Australasia. ...

Previously Bundaberg Rum had sponsored a stadium in Cairns, Australia which was formally known as Bundaberg Rum Stadium but has been renamed to Cazaly's Stadium. Cairns is a regional city and Local Government Area located in far north Queensland, Australia. ... Cazalys Stadium, also known as Bundaberg Rum Stadium, is a sports ground in Cairns, Australia. ...

Criticism and controversy

Bundaberg Rum has been criticised for its controversial decision to sponsor the "alcohol-fuelled mayhem" of the NRL.^[4][5] Bundaberg Rum continues to use the slogan "The Official Spirit of the NRL" despite "almost daily reports of drunken rampages, assaults, drink-driving and various other forms of unacceptable behaviour by the stars of rugby league."^[4] Many offences include the combination of alcohol and violence against women (See: List of Rugby league incidents). The National Rugby League (NRL) is the top league of professional rugby league football clubs in Australasia. ... The following is a listing of all off-field incidents that have received media coverage involving footballers from rugby league competitions in Australia, New Zealand and England, particularly the current National Rugby League (NRL) but also the NSWRL, QRL and Super League (Australia) and Super League (Europe). ...

Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions.^[6][7] The Bundaberg Rum Bear advertisements have been cited as one of the favourite ads among Australia's youth.^[8] The National Drug and Alcohol Research Centre in Australia criticised the sponsorship of sport by alcohol companies, quoted "it's a message that young people get, that sports and alcohol go together."^[9] The National Rugby League (NRL) is the top league of professional rugby league football clubs in Australasia. ...

Bundaberg Rum has been labelled the drink for yobbos^[10], after some bars reported that "bundy drinkers are a lot louder, and more disruptive than other patrons." In 2005, four bars in Brisbane banned the rum products, claiming it makes drinkers aggressive and attracts the wrong crowd^[10]. "They will abuse bar staff, half a dozen a night, normally gangs of blokes, the marketing is directed at yobbos," one bar owner told The Age newspaper.^[11] The Bundaberg Rum Distillery admitted it was aware its brand had a reputation of being associated with aggression, and said it may change its advertising to dispel its "yobbo" image.^[12] Yobbo or yob is a slang term for an uncouth or thuggish blue collar person. ... For other uses, see Brisbane (disambiguation). ... Mara Salvatrucha suspect bearing gang tattoos is handcuffed. ... Look up bloke in Wiktionary, the free dictionary. ... Yobbo or yob is a slang term for an uncouth or thuggish blue collar person. ...

On 19 October, 2007, Australian Rugby Union (ARU) chairman Peter McGrath stood aside from the chairmanship after Bundaberg Rum reportedly accused him of being in an intoxicated state at the Rugby World Cup in Marseille, France. McGrath refuted the claims. ^[13] The Australian Rugby Union (ARU) is the governing body of rugby union in Australia. ... For the rugby league competition, see Rugby League World Cup. ... City flag Coat of arms Motto: By her great deeds, the city of Massilia shines The Old Port of Marseille Location Time Zone CET (GMT +1) Coordinates Administration Country Region Provence-Alpes-Côte dAzur Department Bouches-du-Rhône (13) Subdivisions 16 arrondissements (in 8 secteurs) Intercommunality Urban...

Pop Culture

Bundaberg Rum revitalised a fascination with Drop Bears for the Australian public. It started with an TV advertising campaign that featured, what can assumed to be, three young Swedish tourists in Australia camping. The young Australian males then proceed to warn them about 'drop bears' saying that they're "like a koala, only bigger and meaner" and "they drop from the trees". This results in the ladies being convinced to camp with them. ^[14] A drop bear (or dropbear) is a mythical Australian marsupial supposedly related to the koala. ...

Gallery

Bundaberg Rum Distillery Image File history File links Big_Bundy. ...

Bundaberg Rum Distillery Image File history File links Bundy_TourHouse. ...

Carton of 4x6pack of Bundy Rum and Cola Image File history File links Bundyrum24x6cans. ...

See also

• Bundaberg, Queensland
• Beenleigh Rum
• List of rum producers
• List of Rugby league incidents
• Alcohol Advertising
• ANZAC Test

For the Bundaberg Distillery, see Bundaberg Rum. ... Beenleigh Rum is an Australian brand of rum. ... Rum is distilled in a wide variety of locations by a number of different producers. ... The following is a listing of all off-field incidents that have received media coverage involving footballers from rugby league competitions in Australia, New Zealand and England, particularly the current National Rugby League (NRL) but also the NSWRL, QRL and Super League (Australia) and Super League (Europe). ... Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. ... The ANZAC Test is a rugby league match played annually around ANZAC Day between Australia and New Zealand. ...

References

1. ^ Bundaberg Rum website - history section. Bundaberg Rum website. Retrieved on 2008-03-26.
2. ^ Diago Press Release - Diageo acquires Bundaberg Rum from Bundaberg Sugar Group Ltd via Diageo website 6 December 2000
3. ^ Sponsors & Partners - NSW Rugby
4. ^ ^{a b} Mike Daube. The time has come to end glamourising alcohol sponsorship. Retrieved on 2007-06-04.
5. ^ Community Alcohol Action Network, 4 September 2006"
6. ^ ABC Radio National, 3 Nov, 2002 Program: Background briefing
7. ^ Community Alcohol Action Network (CAAN) 'Grogwatch'
8. ^ B&T Magazine, 20 December, 2004 Story: "Young adults are a paradox for marketers"
9. ^ The Sydney Morning Herald, 12 July, 2003 Story: "Alcohol ads wet whistle of youth sport clubs"
10. ^ ^{a b} Bundaberg denies rum jungle claim - The Age, 8 March 2005
11. ^ Bundy drinkers 'not yobs' - The Age, 7 March 2005
12. ^ Ryan, Rosemary (2005-03-15). Bundy fights yobbo claims. B&T Magazine. Retrieved on 2008-03-27.
13. ^ ARU chairman stands aside. The Sydney Morning Herald (2007-10-19). Retrieved on 2007-10-19.
14. ^ YouTube - Drop Bear

2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... March 26 is the 85th day of the year (86th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 155th day of the year (156th in leap years) in the Gregorian calendar. ... This article does not cite any references or sources. ... This article does not cite any references or sources. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 74th day of the year (75th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 86th day of the year (87th in leap years) in the Gregorian calendar. ... This article or section does not cite its references or sources. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 292nd day of the year (293rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 292nd day of the year (293rd in leap years) in the Gregorian calendar. ...

External links

• Bundaberg Rum - official website
• Diageo - parent company