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Encyclopedia > Bus advertising
Bus advertising, ACTION bus, Canberra, Australia
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Bus advertising, ACTION bus, Canberra, Australia

Bus advertising is a popular way for advertisers to reach the public in metropolitan areas. There are several common methods used to do this. Passengers who use buses are frequently targeted with ads placed in bus shelters or on the backs of benches at stops. Once onboard, passengers are subjected to ads inside the bus, attached to the corners between the walls and ceiling overhead. Externally, placards known as "boards" can be placed on the front, sides, and rear of a bus. Occasionally, entire buses are turned into an advertisement in a "wrap" where decals are applied to all of the bus's visible exterior. Two of Canberras best-known landmarks, Parliament House and (foreground) Old Parliament House. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... A metropolitan area is a large population center consisting of a large city and its adjacent zone of influence, or of several neighboring cities or towns and adjoining areas, with one or more large cities serving as its hub or hubs. ... A passenger is a person using but not operating an airplane, train, bus or other mode of transport. ... TheBus, established by Mayor Frank Fasi, is Honolulus only public transit system. ... Wikimedia Commons has more media related to: Benches Bench may refer to several things: A long backless seat, typically used for sitting at an outdoor table for casual eating. ... A decal or transfer is a plastic, cloth or paper substrate that has printed on it a pattern that can be moved to another surface upon contact, usually with the aid of heat or water. ...


The municipality will often sell the rights to place advertising on public property to a media provider. A client will ask for a board to promote its product or approve the recommendation of the advertiser. An advertiser then asks a media broker to arrange for the purchase. The broker coordinates with the advertiser and the provider and collects a commission. The provider keeps the difference between what it collects and the payments it makes to the government agency. A municipality or general-purpose district (compare with: special-purpose district) is an administrative local area generally composed of a clearly defined territory and commonly referring to a city, town, or village government. ...


Bus advertising descends from similar methods used on streetcars in the early 20th century. Subways and other systems employ many of these techniques, but sometimes eschew external advertising since the vehicles are sometimes not visible from the street. Wrap advertising also has the disadvantage of changing the livery of a transit vehicle, potentially confusing customers—especially if an area has multiple public transit providers. a historic postcard showing electric trolley-powered streetcars in Richmond, Virginia, where Frank J. Sprague successfully demonstrated his new system on the hills in 1888 A streetcar is a railway vehicle designed to carry passengers on tracks, usually laid in city streets. ... (19th century - 20th century - 21st century - more centuries) Decades: 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s As a means of recording the passage of time, the 20th century was that century which lasted from 1901–2000 in the sense of the Gregorian calendar (1900–1999 in the... This article describes subways as mass transit lines. ... A livery is a uniform, worn by a person. ...


  Results from FactBites:
 
Bus advertising - Wikipedia, the free encyclopedia (239 words)
Bus advertising is a popular way for advertisers to reach the public in metropolitan areas.
Inside the bus, ads are sometimes attached to the corners between the walls and ceiling overhead, or on monitors throughout the vehicle.
Bus advertising descends from similar methods used on streetcars in the early 20th century.
Bus Ads - Houck Transit Advertising (261 words)
Your bus advertisement travels downtown every 30 to 45 minutes, is on all of the busiest streets, at all of the shopping malls and districts, and is in residential as well as commercial areas of the city.
Bus advertisements are moving billboards that travel over 150 miles per day and reach all areas of the city.
Bus advertising is especially beneficial for businesses with small ad budgets, in fact, we can adjust the quantities to fit your budget.
  More results at FactBites »


 
 

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