Bushin30seconds.org is a liberal web site sponsored by MoveOn.org voter fund. The website showcases the results of a political advertising contest that was open to the public in November 2003, in which the goal was to explain key points about George W. Bush and his policies in just 30 seconds of airtime.
Ads were judged in different categories, such as funniest ad, best animated ad, best youth ad, overall best ad, and overall best ad runner-up. In the end, there were 6 winners and 26 finalists. In the branch-off categories, the public picked winners from four choices.
The overall winning ad was “Child’s Pay,” by Charlie Fisher, 38, of Denver. Charlie Fisher is an advertising executive who was a registered Republican until the end of the first Bush administration, in 1992. It features young children working jobs – washing dishes, hauling trash, repairing tires, cleaning offices, assembly-line processing and grocery checking – followed by the line: “Guess who’s going to pay off President Bush’s $1 trillion deficit?”
The clever people at moveon.org have released the finalists in their Bush in 30seconds contest.
Among the ones that take more than one second’s thought are Child’s Pay, and Desktop (recall that half the country doesn’t have a computer; and very few of us have Macs!).
The spot also has great psychological resonances, as it not only pokes fun at Bush’s conduct, but it surreptitiously plays on one of his weaknesses — the perception that he’s a bit childlike and maybe not quite up to the job.
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