A box of the popular Cap'n Crunch breakfast cereal, featuring the Cap'n Crunch character.

Cap'n Crunch is a sweetened corn and oat breakfast cereal manufactured by Quaker Oats Company. Quaker Cap'n Crunch was introduced in 1963 and has become one of the most successful sweetened ready-to-eat cereals ever launched. Pamela Low, while working for the Arthur D. Little consulting firm developed the flavor for Cap'n Crunch cereal based on a recipe that her grandmother, Luella Low, used to serve.^[1] Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Binomial name L. Corn (Zea mays L. ssp. ... Binomial name Avena sativa Carolus Linnaeus (1753) The Oat (Avena sativa) is a species of cereal grain, and the seeds of this plant. ... This article does not cite any references or sources. ... -1... The Religious Society of Friends, commonly known as Quakers, or Friends, is a religious community founded in England in the 17th century. ... Pamela Low (b. ...

The mascot of the cereal is a character named Cap'n Crunch, whose full name is Cap'n Horatio Magellan Crunch.^[2][3] The cereal pieces resemble yellow, slightly-flattened boxes, intended to look like treasure chests. Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ... As a cultural idea, the treasure chest is ubiquitous. ...

Variations

A Cap'n Crunch Crunchberries version of the cereal was created in 1967 and also contained spherical pieces in red, intended to represent berries (in the '90s, additional colors of the Crunchberries [blue, purple, green] were added to the mix, but all are flavored the same, regardless of color). Peanut Butter Crunch would follow two years later in 1969; according to sales charts, this version was the most successful. Two more editions were issued in the '70s (Vanilly Crunch and Jean LaFoote's Cinnamon Crunch) but were later discontinued. A special edition named Christmas Crunch was first released for the 1988 holiday season and contained Cap'n Crunch with red and green crunchberries in a green box with the Cap'n wearing a Santa Claus hat. This variety is now only available currently in certain regions of the United States. Another special edition was Oops! All Berries containing nothingbut the strawberry flavored crunchberries and none of the corn squares. And yet another version was Galactic Crunch featuring space shapes. Year 1967 (MCMLXVII) was a common year starting on Sunday (link will display full calendar) of the 1967 Gregorian calendar. ... Also: 1969 (number) 1969 (movie) 1969 (Stargate SG-1) episode. ... For other uses, see Christmas (disambiguation). ... Year 1988 (MCMLXXXVIII) was a leap year starting on Friday (link displays 1988 Gregorian calendar). ... A typical depiction of Santa Claus. ...

Advertising

For over four decades, TV commercials have made Cap'n Crunch a Saturday morning icon. In 1963, the first Cap'n Crunch commercials aired, featuring four children and the canine Sea Dog, who sailed with the Cap'n on his ship, The Good Ship Guppy. The crew was tasked with keeping the cereal safe from the Cap'n's nemesis, Jean LaFoote, the Barefoot Pirate. The characters also appeared in a comic book included in Cap'n Crunch cereal boxes. From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. ... Saturday morning cartoon is the colloquial term for the typical television animation programming that was typically scheduled on Saturday mornings on the major American television networks since the mid 1960s. ... A comic book is a magazine or book containing the art form of comics. ...

Jay Ward is credited with the creation of the Cap'n Crunch character and his Jay Ward Studios produced the first Cap'n Crunch commercials. The commercials have historically used basic cartoon animation; however, Vinton Studios produced a claymation ad during the '80s. ^[4] J Troplong Jay Ward (September 20, 1920 – October 12, 1989) was an American creator and producer of animated television cartoons. ... An animated cartoon is a short, hand-drawn (or made with computers to look similar to something hand-drawn) film for the cinema, television or computer screen, featuring some kind of story or plot (even if it is a very short one). ... Will Vinton (born 1948) is a director and producer of animated films. ... The term Claymation is a registered trademark created by Will Vinton Studios to describe their clay animated movies; the more generic term is clay animation, but the portmanteau claymation has entered the English language as a genericized trademark. ... The 1980s refers to the years from 1980 to 1989. ...

Daws Butler was the original voice of the Cap'n and continued in the role until his death in 1988. Other characters in the original ads were voiced by Ward Studio veterans June Foray, Bill Scott, and Paul Frees. Daws Butler in 1976. ... June Foray (born September 18, 1917) is an extremely versatile voice actor who has worked for most of the studios which produced animated films since the 1940s. ... Bill Scott (August 2, 1920 - November 29, 1985), born William John Scott in Philadelphia, died in Tujunga, California, was a voice actor, writer and producer for animated cartoons, primarily associated with Jay Ward. ... Paul Frees (June 22, 1920 - November 2, 1986) was a voice actor born in Chicago. ...

In modern TV ads, Cap'n Crunch is often seen riding his ship through a wall as the whistle blares. He often comes in the middle of a predicament and uses his cereal to solve the problem at hand by "Crunch-a-tizing" it. Another reference to the cereal's crunchiness, a regular theme used to feature Cap'n Crunch battling off the evil "Soggies" who attempted to "sog out" the taste of his cereal. In a recent ad, Jean LaFoote returns, this time trying to steal the Captain's cereal recipe.

Cap'n Crunch was the most popular children's cereal from 1965-1971 when Post released its fruit-flavored crispy rice cereal known as Fruity Pebbles.^{[citation needed]} It took 6 years for Crunch to dominate the segment again, releasing a new flavor of the crunch berry ingredient, balls. The Fruity Pebbles box as it appeared in the 1970s. ...

References

In the movie Benny and Joon, Joon mixes a breakfast drink out of peanut butter, peanut butter Capt N Crunch and milk. Benny & Joon is a 1993 movie about a tragic love between Sam (Johnny Depp) and Joon (Mary Stuart Masterson). ...

In the movie The Breakfast Club, Allison Reynolds makes a Cap'n Crunch sandwich. This article is about the 1985 film. ...

Singer Melissa Etheridge has mentioned the cereal several times during concerts, including proclaiming "it's the kind of love that makes you sustain your life on Capt N Crunch and orange juice!" and, in reference to ended relationships "Aww, there's the Capt N Crunch we ate together! Boohoo!". Melissa Lou Etheridge (born May 29, 1961, in Leavenworth, Kansas) is an Academy Award-winning and two-time Grammy Award-winning American rock musician and singer. ...

Christian rockers Newsboys reference Cap'n Crunch in their 1996 hit "Breakfast": "When the toast has burned and all the milk has turned, and Cap'n Crunch is waving farewell...When the Big One finds you may this song remind you that they don't serve breakfast in Hell." http://www.seeklyrics.com/lyrics/Newsboys/Breakfast.html Newsboys is a Christian pop band. ...

Relation to hacking culture

Main article: John Draper

In early 1971, a Vietnam War veteran named John Draper (later nicknamed Captain Crunch, Crunch or Crunchman) discovered with his friend Joe Engressia that a toy whistle that was, at the time, packaged in boxes of the cereal could be easily modified to emit a tone at precisely 2600 hertz, the same frequency that was used by AT&T long lines to indicate that a trunk line was ready and available to route a new call. This would effectively disconnect one end of the trunk, allowing the still-connected side to enter an operator mode. Experimenting with this whistle inspired Draper to build blue boxes, electronic devices capable of reproducing other tones used by the phone company. He was sentenced in October 1971 to five years' probation for toll fraud. John T. Draper (born 1944), also known as Captain Crunch, Crunch or Crunchman (after Capn Crunch, the mascot of a breakfast cereal), is a former phone phreak. ... Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar, known as the year of cyclohexanol. ... Combatants Republic of Vietnam United States Republic of Korea Thailand Australia New Zealand The Philippines National Front for the Liberation of South Vietnam Democratic Republic of Vietnam People’s Republic of China Democratic Peoples Republic of Korea Strength US 1,000,000 South Korea 300,000 Australia 48,000... John T. Draper (born 1944), also known as Captain Crunch, Crunch or Crunchman (after Capn Crunch, the mascot of a breakfast cereal), is a former phone phreak. ... Joybubbles (May 25, 1949 – August 8, 2007), born Josef Carl Engressia, Jr. ... This article is about the SI unit of frequency. ... This article is about the current AT&T. For the 1885-2005 company, see American Telephone & Telegraph. ... See also long line (topology) and long-line fishing. ... In telecommunication, the term trunk has the following meanings: In a communications network, a single transmission channel between two points that are switching centers or nodes, or both. ... The blue box previously owned by Steve Wozniak, on display at the Computer History Museum. ... This article does not cite any references or sources. ...

In Neal Stephenson's 1999 postcyberpunk novel Cryptonomicon, over 11,000 words are used to describe a character's Cap'n Crunch eating habits. Neal Town Stephenson (born October 31, 1959) is an American writer, known primarily for his science fiction works in the postcyberpunk genre with a penchant for explorations of society, mathematics, currency, and the history of science. ... This article is about the year. ... This article or section is missing references or citation of sources. ... Cryptonomicon is a 1999 novel by Neal Stephenson. ...

External links

• Cap'n Crunch Cereal website
• Topher's Breakfast Cereal Character Guide
• Animateclay.com - Vinton Studio Commercials

References