Captain Crook is a fictional character who was used in marketing for McDonald's Restaurants from 1971. This character was a pirate and is similar in appearance to the famed Captain Hook. Like another McDonald's character, the Hamburglar, this villain spent his time trying to steal hamburgers from citizens of McDonaldland while avoiding being caught by Big Mac, the chief police officer of McDonaldland. Unlike the Hamburglar, Captain Crook used ships and waterways as means to escape being captured. Though he is called a captain, it is unclear if he actually had a crew on his ship. McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants. ... Captain James Hook is the villain of J. M. Barries Peter Pan. ... The Hamburglar circa 2003 The Hamburglar is a fictional character that was once part of the marketing campaign of McDonalds. ... McDonaldland is a fictional place used in marketing for McDonalds to young audiences. ... McDonalds Big Mac, purchased in Australia The Big Mac is a type of hamburger sold since 1968 by the McDonalds chain of fast food restaurants. ...
During the streamlining of the 80's and the 90's, this character was dropped, though he can still be seen in some restaurants as part of the decorations of the playgrounds.
External references
McDonalds timeline including marketing shifts such as the appearance of Captain Crook
In 1861 he was promoted to Captain and gave good service in Western Virginia and in September was promoted to Brigadier General of U.S. Volunteers, taking command of the Kanawha District.
He was in command of the Division of Cavalry in the Army of the Cumberland, was at Chickamauga and drove Joseph Wheeler across the Tennessee.
Crook Walk in Arlington National Cemetery is named for him.
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