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Encyclopedia > Carl's Jr.
Carl's Jr.
Type Wholly owned subsidiary
Founded 1941
Headquarters Anaheim, California
Key people Carl Karcher, Founder
Industry Fast food
Products Fast food (including hamburgers, french fries, and milkshakes)
Parent CKE Restaurants
Website www.carlsjr.com
A Carl's Jr. restaurant in Sunnyvale, California
A Carl's Jr. restaurant at Marina Square, Singapore.
A Carl's Jr. restaurant at Marina Square, Singapore.

Carl's Jr. is an American fast-food chain, located mostly on the Western half of the United States in Pacific, Mountain and West Coast regions. It is also in the process of expanding into Canada and Mexico. It was founded in 1941 by Carl N. Karcher, and is owned by CKE Restaurants, Inc. Along with its sibling restaurant chain Hardee's, Carl's Jr. is the number four US QSR burger chain after McDonald's, Burger King and Wendy's.[1] Image File history File links This is a lossless scalable vector image. ... Image File history File links Carl'sJr. ... “Anaheim” redirects here. ... This article does not cite any references or sources. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... This article is about the food item. ... French fried potatoes, commonly known as French fries or fries (North America) or chips (United Kingdom, Republic of Ireland and Commonwealth) are pieces of potato that have been chopped into batons and deep fried. ... A strawberry milkshake topped with whipped cream and strawberry syrup A milkshake is a sweet, cold beverage which is made from milk, ice cream, and sweet flavourings such as fruit syrup or chocolate sauce (in Canada and most regions of the United States, and the United Kingdom. ... For the band, see Big Brother and the Holding Company. ... CKE Restaurants, Inc. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Image File history File links Download high resolution version (1000x455, 267 KB)A typical Carls Jr. ... Image File history File links Download high resolution version (1000x455, 267 KB)A typical Carls Jr. ... Location in Santa Clara County and the state of California Coordinates: , Country State County Santa Clara Government  - Mayor Otto Lee Area  - City 22. ... Image File history File linksMetadata Download high resolution version (1600x1200, 532 KB) Summary A Carls Jr restaurant at Marina Square, Singapore. ... Image File history File linksMetadata Download high resolution version (1600x1200, 532 KB) Summary A Carls Jr restaurant at Marina Square, Singapore. ... Marina Square Marina Square (Chinese: 滨海广场) is a shopping mall in Singapore which opened in the late 1980s. ... Fast food is food cooked in bulk and in advance and kept warm, or reheated to order. ... Chain stores are a range of retail outlets which share a brand and central management, usually with standardised business methods and practices. ... Regional definitions vary from source to source. ... Regional definitions vary from source to source. ... Regional definitions vary from source to source. ... Carl Nicholas Karcher (born January 16, 1917 on a farm near Upper Sandusky, Ohio), founded the Carls Jr. ... CKE Restaurants, Inc. ... Hardees is an American fast-food restaurant chain, located primarily on the Eastern half of the United States in Southern, Southeast and East Coast regions. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. ... Wendys is an international chain of fast food restaurants founded by Dave Thomas in 1969 in Columbus, Ohio. ...

Contents

Company profile

History

Carl N. Karcher got his start in the food industry in 1941 by owning several hot dog stands in Los Angeles, most notably on the corner of Florence and Western in South L.A. By 1945, Karcher owned a stand-alone restaurant in Anaheim, California called Carl's Drive-In Barbecue. In 1956, Karcher opened the first two Carl's Jr. restaurants; so named because they were a smaller version of his drive-in restaurant. The restaurant chain was characterized by its fast service and its logo, the bright yellow five-pointed Happy Star. CKE's other chain, Hardee's, also shares this logo. This article contains a trivia section. ... Los Angeles and L.A. redirect here. ... “Anaheim” redirects here. ... Hardees is an American fast-food restaurant chain, located primarily on the Eastern half of the United States in Southern, Southeast and East Coast regions. ...


In 1981, with 300 restaurants in operation, Carl Karcher Enterprises became a publicly held company. In 1988, Carl and his family were accused of insider trading by the Securities and Exchange Commission. They had sold large quantities of stock before the price dropped. Carl agreed to a settlement with the SEC and paid more than half a million dollars in fines. [2] The Securities and Exchange Commission, commonly referred to as the SEC, is the United States governing body which has primary responsibility for overseeing the regulation of the securities industry. ...


Carl's Jr. quickly expanded, and currently has more than 1,000 locations in 13 U.S. states, as well as in Mexico , Singapore and Russia. There were two branches in Malaysia, one of which was opened in Ampang Point, a shopping mall, subsequently closed in 1998, and another opened near Lake Gardens, which subsequently closed as well. Until 2007, no more locations were opened in Malaysia. Carl's Jr. had returned to the market in Malaysia by opening a new branch in One-Utama, Petaling Jaya and another branch in Midvalley Megamall, Kuala Lumpur. Carl's Jr. also opened another store in Pavillion KL, Kuala Lumpur. Federal courts Supreme Court Circuit Courts of Appeal District Courts Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Local Government Other countries Atlas  US Government Portal      A U.S. state is any one of the fifty subnational entities of...


Featured food items include the Double Western Bacon Cheeseburger and the Six Dollar Burger, so called because it is claimed to be of the same quality of a burger one would pay six dollars for in a sit-down restaurant. In May of 2005, Carl's Jr. introduced "The Spicy BBQ Six Dollar Burger" in a controversial advertising campaign (see below). For other uses, see Bacon (disambiguation). ... For other uses, see Cheeseburger (disambiguation). ...


In both 1996 and 1997, CKE Restaurants bought out the remaining Burger Chef stores anywhere in the United States in Pacific, Mountain and West Coast regions, and converted them into the Western half-based Carl's Jr. brand. CKE Restaurants, Inc. ... Burger Chef logo used from the 1970s Burger Chef was an American fast-food restaurant chain that started in 1954 and lasted until 1996. ... Regional definitions vary from source to source. ... Regional definitions vary from source to source. ... Regional definitions vary from source to source. ...


In 1997, CKE Restaurants acquired Hardee's, a restaurant chain with 2,500 locations in the Midwest, Southeast and East Coast regions. Hardee's restaurants are gradually being converted to be more like Carl's Jr, with some of the same menu items and even adopting the same star logo. The chain has also opened at least one restaurant in a former Rally's location in Hollywood with a drive-thru lane, walk-up window and no interior seating. It has been dubbed Carl's Jr. Jr.[citation needed] CKE Restaurants, Inc. ... Hardees is an American fast-food restaurant chain, located primarily on the Eastern half of the United States in Southern, Southeast and East Coast regions. ... This article is about the Midwestern region in the United States. ... Regional definitions vary from source to source. ... Regional definitions vary from source to source. ... Checkers Drive-In Restaurants Inc. ... ...


In 2002, CKE Restaurants, Inc. acquired Santa Barbara Restaurant Group (the parent company of the Green Burrito brand). Some Carl's Jr. stores are now co-branded as Green Burrito locations. Three Carl's Jr. locations in downtown Los Angeles serve beer: Macy's Plaza on 7th & Flower, California Mart at Main & Olympic, and Citigroup Plaza at 5th & Flower.[3] Santa Barbara Restaurant Group was the parent company of Green Burrito and La Salsa fast-food restaurant chains. ... Green Burrito is an American fast-food restaurant chain]] run by CKE Restaurants, Inc. ...


As of 2006, Carl's Jr. operates 1,049 restaurants in 13 U.S. states. It is expanding into Canada and hopes to have restaurants ready to operate by the end of 2007.[citation needed] Federal courts Supreme Court Circuit Courts of Appeal District Courts Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Local Government Other countries Atlas  US Government Portal      A U.S. state is any one of the fifty subnational entities of...


In October of 2006, Carl's Jr. and sister-company Hardee's introduced a promotion with The Palms Casino Hotel to sell a $6,000 Combo Meal exclusively at The Palms. This meal includes the signature Six Dollar Burger, fries, and a $6,000 bottle of French Bordeaux. This meal is available on the Palms room service menu. Hardees is an American fast-food restaurant chain, located primarily on the Eastern half of the United States in Southern, Southeast and East Coast regions. ... Photo of the Palms hotel tower and the new Fantasy Tower. ...


On July 24th 2007, Carl's Jr. opened a branch at One Utama, Bandar Utama, Malaysia. This marked a return to the Malaysian market after the last branch closed in 1998.


Co-branding

In several of its US locations, Carl's Jr. parent CKE has begun operating co-branded restaurants with its Green Burrito group. This is a similar strategy used by Yum! Brands with its KFC, Pizza Hut, Taco Bell and Long John Silver concepts to help expand brands without the additional expense of new buildings and land. Green Burrito is an American fast-food restaurant chain]] run by CKE Restaurants, Inc. ... Yum! Brands, Inc. ... KFC, also known as Kentucky Fried Chicken, is a food chain based in Louisville, Kentucky, known mainly for its fried chicken. ... Pizza Hut Inc. ... Taco Bell Corp. ... For other uses, see Long John Silver (disambiguation). ...


Advertising

Over the course of recent years, Carl's Jr. has been involved in numerous advertisement controversies because of the sexual content in their television advertising campaigns.[4]


Hugh Hefner campaign

In November of 2003, Carl's Jr. and Hardee's began a television advertisement campaign, that featured Hugh Hefner, the founder of the Playboy empire. The purpose of the ad campaign was to "humorously allude to [his] enjoyment of variety" -- in comparison to the fast-food chain's variety in their menu. A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. ... Hugh Marston Hefner (born April 9, 1926 in Chicago, Illinois), also referred to colloquially as Hef, is the founder and editor-in-chief of Playboy magazine. ... For other uses, see Playboy (disambiguation). ...


The commercial featured Hugh Hefner speaking in documentary format. "People always ask me: 'Hey, Hef. Do you have favorites?' I tell 'em, 'No -- It's not about that." Three young, alluring women then offer their insights into Hefner's plight. "He can have anything he wants. I don't know how he makes the choice," says the first woman. The second says, "I feel for Hef. It's so hard to choose." And finally the third: "I don't know how he does it." Hefner's response? "I love 'em all. It just depends on what I'm in the mood for." The commercial concludes with Hefner biting into a hamburger while the announcer says: "Because some guys don't like the same thing night after night."


The advertisement caused somewhat of an uproar by various organizations such as the American Family Association. As a response, the parent company of Carl's, Jr., CKE Restaurants Inc., CKE President and CEO Andrew Puzder stated in a press release: "Who better to deliver the message of variety than Hugh Hefner? We're appealing to an audience of young, hungry guys who expect a quality product, but want to have something different from time to time .... As a pop-icon, Hefner appeals to our target audience and credibly communicates our message of variety."[citation needed] The American Family Association (AFA) is a 501(c)(3) non-profit organization that promotes conservative Christian values. ... CKE Restaurants, Inc. ... Andrew Puzder received his juris doctorate in 1978 from Washington University School of Law in St. ...


Paris Hilton campaign

In May of 2005, Carl's Jr. introduced its "Spicy BBQ Six Dollar Burger" in a television advertisement, which features Hilton Hotel heiress Paris Hilton in a provocative swimsuit soaping up a Bentley automobile and crawling all over it before taking a big bite out of the burger and giving her signature phrase, "That's hot." A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. ... The Hilton Hotel chain is owned by Hilton Hotels Corporation and is based in Beverly Hills, California. ... For other uses, see inheritance (disambiguation). ... Paris Whitney Hilton (born February 17, 1981) is an American celebrity and socialite. ... A swimsuit, bathing suit or swimming costume is an item of clothing designed to be worn for swimming. ... Bentleys winged B badge and hood ornament Bentley Motors Limited is a British based manufacturer of luxury automobiles and Grand Tourers. ...


The commercial has drawn criticism from television watchdog groups, including the Parents Television Council. The research director for the PTC, Melissa Caldwell, says; "This commercial is basically soft-core porn. The way she moves, the way she puts her finger in her mouth — it's very suggestive and very titillating." The Los Angeles, California-based group says they plan to mobilize their "more than 1 million" members to contact the restaurant chain and voice their concern[citation needed]. The Parents Television Council (PTC) is a US-based self-proclaimed nonpartisan[1], nonprofit organization founded by conservative activist L. Brent Bozell III whose stated goal is to promote and restore responsibility to the entertainment industry. ... Softcore is a form of pornography that is less explicit than hardcore pornography in depicting or describing sexual behaviour. ... Los Angeles and L.A. redirect here. ... For other uses, see Restaurant (disambiguation). ...


Andrew Puzder, CEO of Carl's Jr., says the group needs to "get a life… This isn't Janet Jackson — there is no nipple in this. There is no nudity, there are no sex acts — it's a beautiful model in a swimsuit washing a car."[citation needed] Andrew Puzder received his juris doctorate in 1978 from Washington University School of Law in St. ... “Chief executive” redirects here. ... Janet Damita Jo Jackson (born May 16, 1966) is an American singer, actress, songwriter, record producer, dancer, activist, and pop icon. ... This article is about the anatomical structure. ... Nude redirects here. ... Sexual behavior is a form of physical intimacy that may be directed to reproduction (one possible goal of sexual intercourse) and/or to the enjoyment of activity involving sexual gratification. ... A model is a person who poses or displays for purposes of art, fashion, or other products and advertising. ...


In addition to featuring the ad on their web site, Carl's Jr. has also built a separate web site to play a longer version of the commercial. In an unusual move, this site also includes a web-released parody of the official ad, created for California based recruiting firm Accolo. Their parody is a shot for shot copy featuring a large, hairy male model in place of Paris Hilton. The tagline is "Hiring the Right Person Makes All the Difference". Paris Whitney Hilton (born February 17, 1981) is an American celebrity and socialite. ...


A similar Hardee's ad with Paris Hilton aired in June of 2005. Hardees is an American fast-food restaurant chain, located primarily on the Eastern half of the United States in Southern, Southeast and East Coast regions. ...


Flat Buns campaign

In mid-August 2007, Carl's Jr. introduced it's "Patty Melt Sandwich", in a television ad. The advertisement began with a teacher explaining how it was once believed the world was flat. And there are two unruly young males and they start rapping about "flat buns", as the commercial was advertising how the Patty Melt Sandwich was on "flat buns". However the rappers are talking about the teachers bottom when they are referring to "flat buns". The lyrics in their rap contain somewhat sexual lyrics, and there is a glimpse of a butt drawn on a black board right before one of the rappers erases half of it to make it "flat". There are now two versions of the commercial, the one with the teacher displaying herself airing only after 10:00 P.M. in most markets.


Global locations

Map showing the states with locations of Carl's Jr.'s in yellow and states with Hardee's colored red. States with both Carl's Jr.'s and Hardee's are colored orange.
Carl's Jr. Restaurant in Torreon, Mexico
Countries currently with Carl's Jr. :

Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (1600 × 1200 pixel, file size: 272 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (1600 × 1200 pixel, file size: 272 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Torreón is a city in Coahuila, Mexico. ... Image File history File links This is a lossless scalable vector image. ... Image File history File links Flag_of_Alaska. ... For other uses, see Alaska (disambiguation). ... Image File history File links Flag_of_Arizona. ... Official language(s) English Spoken language(s) English 74. ... Image File history File links Flag_of_California. ... Official language(s) English Capital Sacramento Largest city Los Angeles Largest metro area Greater Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ... Image File history File links Flag_of_Colorado. ... Official language(s) English Capital Denver Largest city Denver Largest metro area Denver-Aurora Metro Area Area  Ranked 8th  - Total 104,185 sq mi (269,837 km²)  - Width 280 miles (451 km)  - Length 380 miles (612 km)  - % water 0. ... Image File history File links This is a lossless scalable vector image. ... Official language(s) English, Hawaiian Capital Honolulu Largest city Honolulu Area  Ranked 43rd  - Total 10,931 sq mi (29,311 km²)  - Width n/a miles (n/a km)  - Length 1,522 miles (2,450 km)  - % water 41. ... Image File history File links Flag_of_Idaho. ... Official language(s) English [1] Capital Boise Largest city Boise Largest metro area Boise metropolitan area Area  Ranked 14th  - Total 83,642 sq mi (216,632 km²)  - Width 305 miles (491 km)  - Length 479 miles (771 km)  - % water 0. ... Image File history File links Flag_of_Nevada. ... This article is about the U.S. State of Nevada. ... Image File history File links Flag_of_New_Mexico. ... Capital Santa Fe Largest city Albuquerque Largest metro area Albuquerque metropolitan area Area  Ranked 5th  - Total 121,665 sq mi (315,194 km²)  - Width 342 miles (550 km)  - Length 370 miles (595 km)  - % water 0. ... Image File history File links Flag_of_Oklahoma. ... For other uses, see Oklahoma (disambiguation). ... Image File history File links Flag_of_Oregon. ... Official language(s) (none)[1] Capital Salem Largest city Portland Area  Ranked 9th  - Total 98,466 sq mi (255,026 km²)  - Width 260 miles (420 km)  - Length 360 miles (580 km)  - % water 2. ... Image File history File links Flag_of_Texas. ... Official language(s) No official language See languages of Texas Capital Austin Largest city Houston Largest metro area Dallas–Fort Worth–Arlington Area  Ranked 2nd  - Total 261,797 sq mi (678,051 km²)  - Width 773 miles (1,244 km)  - Length 790 miles (1,270 km)  - % water 2. ... Image File history File links Flag_of_Utah. ... This article is about the U.S. state. ... Image File history File links Flag_of_Washington. ... For the capital city of the United States, see Washington, D.C.. For other uses, see Washington (disambiguation). ... Image File history File links This is a lossless scalable vector image. ... Image File history File links Flag_of_Iran. ... Image File history File links Flag_of_Malaysia. ... Image File history File links Flag_of_Mexico. ... Image File history File links Flag_of_Saudi_Arabia. ... Image File history File links Flag_of_Singapore. ... Image File history File links Flag_of_Russia. ... For other uses, see Saint Petersburg (disambiguation). ...

See also

Other QSR burger restaurants: Yum! Brands, Inc. ... KFC, also known as Kentucky Fried Chicken, is a food chain based in Louisville, Kentucky, known mainly for its fried chicken. ... Categories: Food and drink stubs | Fast-food restaurants | PepsiCo subsidiaries ... Pizza Hut Inc. ... Taco Bell Corp. ...

McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. ... Wendys is an international chain of fast food restaurants founded by Dave Thomas in 1969 in Columbus, Ohio. ...

External links

References

  1. ^ Hoovers.com. CKE Restaurants, Inc.. Hoovers.com. Retrieved on 2007-10-17.
  2. ^ Schlosser, Eric (2001). Fast Food Nation. HarperCollins. 
  3. ^ blogdowntown.com. Fast Food and Beer. Retrieved on 2007-11-14.
  4. ^ Carl's Jr. Unapologetic over Spicy Burger commercial
  5. ^ Hoovers.com. YUM! Brands, Inc.. Hoovers.com. Retrieved on 2007-10-17.
  6. ^ Hoovers.com. McDonald's Corporation. Hoovers.com. Retrieved on 2007-10-17.
  7. ^ Hoovers.com. Burger King Holdings, Inc.. Hoovers.com. Retrieved on 2007-10-17.
  8. ^ Hoovers.com. Wendy's International, Inc.. Hoovers.com. Retrieved on 2007-10-17.


 
 

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