Carlton Draught Can

Carlton Draught is a lager beer made by Carlton & United Beverages. It is the most popular full-strength beer sold on tap in Victoria, Australia. It is also sold in bottles and cans, but in this market its stablemate Victoria Bitter is probably more popular. It can also be found on tap in New South Wales, Queensland and South Australia and Victoria. In 2003, its formulation was changed slightly to reduce the alcohol content from 5.0% to 4.6% in response to an increase in alcohol taxes by the Federal government. The logo was also changed, and a new advertising campaign was introduced to target a wider market. Featuring quirky, comical advertisements and billboards; the beer was promoted as simply being "made from beer." It is the iconic beer of the Melbourne Cricket Ground (another famous Australian sporting landmark in that is also made in Melbourne). Image File history File links Download high resolution version (534x1018, 53 KB) Summary Carlton Draught Can Photographer: Simon Laird (User:Swarve) Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links Download high resolution version (534x1018, 53 KB) Summary Carlton Draught Can Photographer: Simon Laird (User:Swarve) Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ... Carlton & United Beverages (formerly Carlton & United Breweries) is an Australian brewing company based in Abbotsford, Melbourne, Victoria. ... Motto: Peace and Prosperity Other Australian states and territories Capital Melbourne Governor HE Mr John Landy Premier Steve Bracks (ALP) Area 237,629 km² (6th)  - Land 227,416 km²  - Water 10,213 km² (4. ... VB Stubbie A can of Victoria Bitter (VB) Victoria Bitter, or VB, as it is commonly called, has the highest market share of all beer sold in Australia, both on tap and packaged. ... Emblems: Floral - Waratah (Telopea speciosissima); Bird - Kookaburra (Dacelo gigas); Animal - Platypus (Ornithorhynchus anatinus); Fish - Blue Groper (Achoerodus viridis) Motto: Orta Recens Quam Pura Nites (Newly Risen, How Brightly You Shine) Slogan or Nickname: First State, Premier State Other Australian states and territories Capital Sydney Government Const. ... Emblems: Faunal - Koala (Phascolarctos cinereus); Floral - Cooktown orchid (Dendrobium bigibbum); Bird - Brolga (Grus rubicunda); Aquatic - Barrier Reef Anemonefish (Amphiprion akindynos); Gem - Sapphire; Colour - Maroon Motto: Audax at Fidelis (Bold but Faithful) Slogan or Nickname: Sunshine State, Smart State Other Australian states and territories Capital Brisbane Government Const. ... Emblems: Hairy Nosed Wombat (faunal); Leafy Seadragon (marine); Piping Shrike (bird: unofficial); Sturts Desert Pea (floral); Opal (gemstone) Motto: United for the Common Wealth Slogan or Nickname: Festival State Other Australian states and territories Capital Adelaide Government Const. ... Victoria may refer to: // Victoria of the United Kingdom, aka Queen Victoria, former British monarch Victoria (Australia), a state in Australia Victoria, British Columbia, the capital of the Canadian province Victoria may also refer to: Name Victoria (name) People British royalty Main disambiguation page: Victoria of the United Kingdom (disambiguation... There are other articles with similar names; see MCG (disambiguation). ...

Advertising

The Carlton Draught: Big Ad used viral marketing techniques before being released on television. A second comical viral campaign was initiated in September, 2006 entitled 'Flash Beer' [1]. It has been suggested that this article or section be merged with Word of mouth marketing. ...

External links

• bigad.com.au, location where the ad can be downloaded in Vividas format
• Plaza Films, location where the ad can be downloaded in QuickTime format
• Small Ad, a spoof version of the same ad, produced by a group of Belgians can be downloaded in Windows Media 9 Format