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Encyclopedia > Catalog merchant

Catalog merchant is a term for a form of retailing. The typical merchant sold a wide variety of household and personal products, with many emphasizing jewellery. Unlike a self-serve retail store, most of the items are not displayed; customers selected the products from printed catalogs in the store and filled out an order blank. The order was brought to the sales counter, where a clerk would retrieve the items from the warehouse area to a payment and checkout station. By operating as an in-store catalog sales center, it could be exempt from the "Resale price maintenance" policy of the manufacturers, which can force conventional retailers a minimum sales price to prevent price-cutting competition. The catalog merchant has generally lower prices then other retailers; and lower overhead expenses due to the smaller size of store and lack of large showroom space. Wikibooks has more about this subject: Marketing Drawing of a self-service store. ... Resale price maintenance is the practice whereby a manufacturer requires distributors of their product to sell at certain prices, or set a minimum price. ... In computer science, and moreso in computer programming, overhead is generally considered any combination of excess or indirect computation time, memory, bandwidth, or other resources that are required to be utilized or expended to enable a particular goal. ...


The repeal of the "resale price maintenace" sanctioning law in 1980 meant that the chain discounters of Wal-Mart, K-Mart, etc. could now set and change prices at will, in a more consumer friendly environment where the customer can examine the goods and confirm availability before approaching sales staff. As a result, this retail sector had gone into decline in the 1980s. As big box stores and internet shopping became very popular in the 1990s, the slide had become severe. Big box store is a colloquial term used to describe a retail store housed in a rectangular, one-floor building with a high ceiling. ... Online shopping is the process consumers go through to purchase products or services over the internet. ...


Many companies in recent years have moved away from relying solely on catalog sales, augmenting them with online, and sometimes also direct retail sales. The move toward online sales includes such long-established department store chains as Sears and JCPenney that relied heavily on catalog sales. However, many long-established catalog merchants have gone out of business in recent years including BestProducts, Brendle's, Ellman's, Rink's, Service Merchandise, Sterling Jewelry & Distributing Company and Consumers Distributing. The interior of a typical Macys department store. ... Sears Holdings Corporation NASDAQ: SHLD is the third largest retailer in the United States, behind Wal-Mart and The Home Depot. ... J. C. Penney Company, Inc. ... Brendles was a chain of discount department stores based in Elkin, North Carolina. ... Ellmans was a major catalog merchant, similar to now-defunct Service Merchandise. ... Service Merchandise was a chain of large stores carrying fine jewelry, toys, sporting goods, and electronics that existed from 1934 to 2002. ... Consumers Distributing was a catalogue store in Canada that operated from 1957 to 1996. ...


Trivia

In its August 2006 issue, Multichannel Merchant Magazine (Formerly Catalog Age) criticized an edit of this Wikipedia entry which stated "Catalog merchants were a traditional form of retailing that is now mostly defunct in the United States" (emphases added) (pg. 64) as inaccurate. However the magazine's name change from Catalog Age to Multichannel Merchant is an indicator of the trend away from companies relying solely on catalog advertising. Wikipedia - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...


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