In Aztec mythology, Centeotl (also Centeocihuatl or Cinteotl) was a god of maize (originally a goddess), and a son of Tlazolteotl and husband of Xochiquetzal. He was a male version of Chicomecoatl. The Aztec civilization recognized many gods and supernatural creatures. ... Binomial name Zea mays L. Maize (Zea mays ssp. ... In Aztec mythology, Tlazolteotl was an earth, sex, childbirth and a mother goddess. ... In Aztec mythology, Xochiquetzal (flower feather) was a goddess of flowers, fertility, games, dancing and agriculture, as well as craftsmen, prostitutes and pregnant women. ... In Aztec mythology, Chicomecoatl was the goddess of maize and fertility. ...
See also Xochipilli. In Aztec mythology, Xochipilli was the god of love, games, beauty, dance, flowers, maize, and song. ...
The goddess Centeotl is chosen from among the candidates sent by each delegation, not for physical beauty but for her knowledge of her area's history, customs and traditions.
Promptly at 10:00 AM the goddess Centeotl and all the delegations are presented and parade around the stage.
Centeotl then takes her seat with the governor of the state and invited dignitaries (such as the President of the Republic, King and Queen of Spain, high officials and personalities from all over the world, guests of the governor for this fabulous spectacle) and the first delegation is introduced and the celebration begins.