Encyclopedia > Center on Alcohol Marketing and Youth
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The Center on Alcohol Marketing and Youth at Georgetown University ("CAMY") monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth. Reducing high rates of underage alcohol consumption and the suffering caused by alcohol-related injuries and deaths among young people requires using the public health strategies of limiting the access to and the appeal of alcohol to underage persons.
The Center is supported by grants from The Pew Charitable Trusts and The Robert Wood Johnson Foundation to Georgetown University.
CAMY licenses and uses standard media research tools, resources, measures and practices used by the advertising industry to develop its reports, including Nielsen Media Research, Arbitron Ratings, TNS Media Intelligence and others. Its reports quantify youth exposure to alcohol advertising and are available at the CAMY web site, http://camy.org. All CAMY reports are reviewed by advertising research professionals and by academics with experience in alcohol marketing and communications.
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Based on materials at The Center on Alcohol Marketing and Youth
CAMY complains about underage visitors being "immersed in beer and liquor marketing." It ignores that fact that scientific research concludes that alcohol ads don't cause non-drinkers to become drinkers.
Because those who oppose alcohol advertising are not supported by the scientific evidence, they are forced to rely on emotional appeals, anecdotal assertions, impressions, and meaningful correlations that are irrelevant but tend to deceive the public.
14 The Center on AlcoholMarketing and Youth apparently wants to restrict alcohol advertising to "the level of the sandbox," as the Supreme Court phrased it over twenty years ago, when it held this to be unconstitutional.
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