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A central ad server is a computer server that stores advertisements and delivers them to website visitors. Ad servers come in two flavors: local ad servers and third-party or remote ad servers. Local ad servers are typically run by a single publisher and serve ads to that publisher's domains, allowing fine-grained creative, formatting, and content control by that publisher. Remote ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online advertisements, and have one location for controlling the rotation and distribution of their advertisements across the web. Wikipedia does not have an article with this exact name. ... Ad serving describes the technology and service that places advertisements on web sites. ... This article or section does not cite its references or sources. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... A website (or Web site) is a collection of web pages, typically common to a particular domain name or subdomain on the World Wide Web on the Internet. ... WWWs historical logo designed by Robert Cailliau The World Wide Web (WWW or simply the Web) is a system of interlinked, hypertext documents that runs over the Internet. ...

The central ad server was first developed and introduced by FocaLink Media Services in 1995 for controlling online advertising or banner ads. The company was founded by Dave Zinman and Jason Strober, and based in Palo Alto, California. In 1998, the company changed its name to AdKnowledge, and was eventually purchased by CMGI in 1999. 1995 (MCMXCV) was a common year starting on Sunday of the Gregorian calendar. ... Online advertising is advertising on the Internet. ... A web banner or banner ad is a form of advertising on the World Wide Web. ... Location of Palo Alto within Santa Clara County, California. ... 1998 (MCMXCVIII) was a common year starting on Thursday of the Gregorian calendar, and was designated the International Year of the Ocean. ... CMGI inc. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ...

The local ad server was first developed and introduced by NetGravity in 1995 for delivering online advertising at major publishing sites such as Yahoo and Pathfinder. The company was founded by Tom Shields and John Danner, and based in San Mateo, California. In 1998 the company went public on NASDAQ (NETG), and was purchased by DoubleClick in 1999. 1995 (MCMXCV) was a common year starting on Sunday of the Gregorian calendar. ... Online advertising is advertising on the Internet. ... Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Pathfinder can have several meanings: // Fiction Relating to James Fenimore Coopers Leatherstocking Tales novels:(Also is known as The Inland Sea) Pathfinder, a nickname for Natty Bumppo The Pathfinder, the title of one of the novels Relating to the Star Trek fictional universe: Pathfinder (Voyager episode), an episode of... Hillsdale Inn, Honeymoon Suite (demolished 5 April 2001) San Mateo is a city in San Mateo County, California, USA. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. ... 1998 (MCMXCVIII) was a common year starting on Thursday of the Gregorian calendar, and was designated the International Year of the Ocean. ... NASDAQ in Times Square, New York City. ... DoubleClick. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ...

Ad server functionality

The typical common functionality of ad servers includes:

• Uploading creative, including display advertisements and rich media.
• Trafficking ads according to differing business rules.
• Targeting ads to different users, or content.
• Optimizing creative based on results.
• Reporting impressions, clicks, post-click activities, and interaction metrics.

Advanced functionality may include: Rich media is the term used to describe a broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation. ...

• Frequency capping creative so users only see messages a limited amount of time.
• Sequencing creative so users see messages in a specific order (sometimes known as surround sessions.
• Excluding competitive creative so users do not see competitors' ads directly next to one another.
• Displaying creatives so an advertiser can own 100% of the inventory on a page (sometimes known as roadblocks.
• Targeting creatives to users based on their previous behavior (Behavioral marketing).

List of ad servers

• TruEffect's TruAdvertiser.xls
• ADTECH's Helios IQ
• AdComplete.com's Ban Man Pro
• ATLAS SOLUTIONS's The Atlas Digital Marketing Suite
• BlueLithium's AdRevolver
• Right Media's Yield Manager
• DoubleClick's DART
• Enpocket's Marketing Engine (for mobile devices)
• Falk AG
• Facilitate Digital's FFA & FFP
• Advertising.com's ACE serve
• Fastclick.com's AdServer
• 247RealMedia's Open AdStream
• Accipiter's AdManager
• Renegade Internet's AdvertPRO
• e-planning's ad server
• Thruport's AdJuggler
• Jsadserver
• Predicta's Maestro
• ZEDO's ZEDO Ad Server
• AdSpeed.com
• phpAdsNew
• Ad Dispenser Advertising Server