CeX Ltd
Type	Private (LSE: GMG.L)
Founded	As CeX beforehand Computer Exchange UK 1992
Headquarters	Watford, UK
Key people	Robert Dudani, Founder Hugh Man, Director
Industry	Retail
Products	Game Consoles Computer Games DVDs Electronics Mobile Phones
Revenue	£400,000 GBP (1998)
Website	[1]

CeX (Complete Entertainment Exchange) is a UK-based second hand entertainment retailer. Dealing primarily in electronics, games, DVDS and mobile phones, CeX has over 40 stores across the UK, Ireland and Spain. The Source by Greyworld, in the new LSE building Paternoster Square. ... Watford is a town and district in Hertfordshire, England, situated 34 km (21 miles) northwest of London and within the bounds of the M25 motorway. ... For the sequel to the computer game Entrepreneur, which has no article of it own, see The Corporate Machine. ... Look up director in Wiktionary, the free dictionary. ... Drawing of a self-service store. ... A video game console is an interactive entertainment computer or electronic device that manipulates the video display signal of a display device (a television, monitor, etc. ... Namcos Pac-Man was a hit, and became a universal phenomenon. ... DVD is an optical disc storage media format that is used for playback of movies with high video and sound quality and for storing data. ... Electronics is the study of the flow of charge through various materials and devices such as, semiconductors, resistors, inductors, capacitors, nano-structures, and vacuum tubes. ... Revenue is a U.S. business term for the amount of money that a company earns from its activities in a given period, mostly from sales of products and/or services to customers. ... Image File history File links No higher resolution available. ... The pound sterling, which strictly speaking refers to basic currency unit of sterling, now the pound, is the currency of the United Kingdom (UK). ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible...

CeX was founded in 1992 by entrepreneur Robert Dudani, with Oliver Ball, Paul Farrington, Hugh Man and Charlie Brooker. CeX (then known as Computer Exchange) first opened in a small shop at the top of Whitfield Street, Central London.

Trading primarily in the second-hand market CeX allows customers to buy-and-sell part-exchange second-hand technology and entertainment products with a 12-month warranty.

CEX Limited and CEX Games have a combined turnover of more than £9m and, in the 12 months to June 1998, had an operating profit just shy of £400,000 - an increase of almost 800 per cent on the previous year. Dudani holds the vast bulk of the shares.