Chanel No. 5

Chanel N° 5 is one of the best known perfumes in the world. It was the first fragrance from Parisian couturier, Gabrielle "Coco" Chanel. Image File history File links Chanel_No_5. ... Image File history File links Chanel_No_5. ... Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasant smell. ... City flag City coat of arms Motto: Fluctuat nec mergitur (Latin: Tossed by the waves, she does not sink) Location Coordinates Time Zone CET (GMT +1) Administration Country France Region ÃŽle-de-France Department Paris (75) Subdivisions 20 arrondissements Mayor Bertrand Delanoë  (PS) (since 2001) City Statistics Land area¹ 86. ... An evening gown, made of sheel pink satin with a black lace trim Haute couture (French for high sewing or high dressmaking; IPA: ) refers to the creation of exclusive custom-fitted fashions. ... Gabrielle Bonheur Coco Chanel (August 19, 1883 – January 10, 1971)[1] was a pioneering French couturier whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her arguably the most important figure in the history of 20th-century fashion design. ...

History

Coco Chanel commissioned Ernest Beaux to make six perfumes. They were labelled No. 1, No. 2, etc. through No. 6. It was bottle No. 5 that was to Chanel's liking and became the chosen formula.

Chanel introduced it first to some of her friends on May 5, 1921. Initially, it was given to good clients for free at her boutique. May 5 is the 125th day of the year in the Gregorian Calendar (126th in leap years). ... Year 1921 (MCMXXI) was a common year starting on Saturday (see link for full calendar). ...

In 1924, Pierre Wertheimer partnered Coco Chanel in her perfume business. He owned 70%, Coco owned 10%, and her friend Bader owned 20%. Today, the Wertheimer family still runs the perfume business. Pierre Wertheimer became Coco Chanels partner in the perfume business in 1924. ... Own and control Chanel, founded by grandfather Pierre Wertheimer. ...

Style

"I want to give women an artificial perfume," said Chanel. "Yes, I really do mean artificial, like a dress, something that has been made. I don't want any rose or lily of the valley, I want a perfume that is a composition." ^{[citation needed]} No. 5 is famous for being the first perfume to heavily rely on synthetic floral aldehydes as a top note. Before synthetics, perfume either had to be applied very very heavily before going out to ensure that the fragrance would last, or frequently through out the night. An aldehyde. ... In perfumery, a top note is a volatile odorant that evaporates very quickly. ...

Chanel applied the French aesthetic theory that "ugly" placed next to "beautiful", by contrast, makes the beautiful object more so. In this era almost all perfumes were floral and "pretty" - designed to enhance a woman's beauty with more beauty. Instead of the scent of flowers, Coco wanted a perfume that "reflects my personality, something abstract and unique". She believed that a perfume should serve to spotlight a woman's natural beauty using contrast - i.e. the artificial perfume would make the woman's natural beauty more evident.

Notes

Chanel No. 5 is classified as a chypre, and within that was the first floral aldehydic. Its top notes include ylang ylang, iris and aldehydes; its mid notes rose and jasmine; and its base notes sandalwood, vetiver and vanilla.^[1] Chypre is a name used to describe a family of perfumes, usually based on a top note of citrus and woody base notes, usually from oak moss. ... In perfumery, a top note is a volatile odorant that evaporates very quickly. ... Binomial name Cananga odorata (Lam. ... Iris has three main meanings, related by their derivation from the Greek word for rainbow: Iris (mythology), a messenger of the gods in Greek mythology, identified with the rainbow Iris (anatomy), the sphincter around the pupil of the eye, named after the colors in human and animal eyes Iris (plant... Species Between 100 and 150, see list A rose is a flowering shrub of the genus Rosa, and the flower of this shrub. ... Species See text Jasmine (Jasminum) is a genus of shrubs and vines in the Family Oleaceae, with about 200 species, native to tropical and warm temperate regions of the Old World. ... In perfumery, a base note (pronounced like the musical term bass note) is a class of odorants that evaporates very slowly and are typically not perceived until perfume drydown. ... The branches of a young sandalwood tree found in Hawaii Sandalwood (Chandanam) is a fragrant wood, and the name may be applied to any of a number of woods. ... Binomial name Vetiveria Zizanoides (L.) Roberty Description Vetiver (Vetiveria Zizanoides) is a perennial grass of the Poaceae native to India. ... For other uses, see vanilla (disambiguation). ...

Laboratory tests have shown that Chanel No. 5 contains secretions from the perineal glands of civet cats. Civet is a powerful fixative, making the scent last a long time. Animal rights groups such as the World Society for the Protection of Animals express concern that civet is harvested in a method cruel to animals. The Chanel company claims that, starting in 1998, natural civet has been replaced with a synthetic substitute.[1] Subfamilies Cryptoproctinae Euplerinae Hemigalinae Paradoxurinae Viverrinae The 35 species of civet, (pronounced sǐvǐt), genet, and linsang make up the family Viverridae. ... The World Society for the Protection of Animals (commonly WSPA) is an international non-profit animal welfare organisation and also a federation of such organisations and active in over 130 countries with some 600 member groups. ...

Cultural influence

Sales increased in the 1950s, especially after the perfume was introduced in the United States. Movie star Marilyn Monroe's endorsement of the brand is said to have contributed to its popularity. In 1953, when asked what she wore in bed, Monroe famously replied, "Two drops of Chanel No. 5". Chanel herself is quoted as saying that one should put perfume only where one wanted to be kissed. Marilyn Monroe (June 1, 1926 – August 5, 1962) was an American actress, singer and model. ... 1953 (MCMLIII) was a common year starting on Thursday. ...

Andy Warhol sealed Chanel No. 5's status as cultural icon when he made nine silk screens of the perfume, elevating it to Campbell Soup status. And in 1959 the packaging itself made it into the collections of the Museum of Modern Art, New York. Andy Warhol, photographed by Helmut Newton. ... Campbell Soup Company (NYSE: CPB) (also known as Campbells) is undeniably the most well-known producer of canned soups and related products in the United States (and possibly the world). ... View across garden, in new MoMA building by Yoshio Taniguchi. ...

Famous spokesmodels for the fragrance have included Marilyn Monroe, Catherine Deneuve, Estella Warren, and Nicole Kidman (who in 2004 played along Rodrigo Santoro in a Baz Luhrmann-directed multi-million-dollar commercial titled No. 5 The Film. Marilyn Monroe (June 1, 1926 – August 5, 1962) was an American actress, singer and model. ... Catherine Deneuve at Cannes in 2000. ... Estella Warren Estella Warren (born December 23, 1978 in Peterborough, Ontario) is a Canadian actress, former fashion model, and a former synchronized swimmer. ... Nicole Mary Kidman AC (born June 20, 1967) is an Academy Award-winning actress, and one of Hollywoods leading actresses. ... Rodrigo Junqueira dos Reis Santoro (born August 22, 1975 in Petrópolis, Rio de Janeiro, Brazil), is a Brazilian actor. ... It has been suggested that Red curtain be merged into this article or section. ... Nicole Kidman in No. ...

References

1. ^ See "The story of No. 5" at Chanel's website

External links

• N° 5 the Film as 17 MB mov
• N° 5 the Film on YouTube
• long making of N° 5 the Film
• short making of N° 5 the Film