The Charles Schwab Corporation
Type	Public (NASDAQ: SCHW)
Founded	California (April 1971, as First Commander Corporation)
Headquarters	101 Montgomery Street, San Francisco, California
Key people	Charles R. Schwab, CEO & Founder Walter W Bettinger II, COO
Slogan	Talk to Chuck
Website	Schwab.com

The Charles Schwab Corporation NASDAQ: SCHW is one of the world's largest discount brokers. Schwab now offers the same services as traditional brokerages with much lower commissions and fees. Schwab serves some 7 million individual and institutional clients, with over $1.4 trillion in assets (as of Sept. 30, 2007), from some 300 offices in the U.S. Clients can also access its services via telephone, wireless device, and the Internet. Besides discount brokerage, the firm offers a wide range of investment research, mutual funds, annuities, bond trading, and now checking and mortgages through its Charles Schwab Bank. Image File history File links Charles_Schwab_logo. ... This article does not cite any references or sources. ... NASDAQ in Times Square, New York City. ... This article is about the U.S. state. ... This article or section needs additional references or sources to improve its verifiability. ... Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar. ... Image File history File links Flag_of_California. ... San Francisco redirects here. ... Charles R. Schwab (born 1937) is the founder and CEO of the Charles Schwab Corporation. ... “Chief executive” redirects here. ... An entrepreneur (a loanword from French introduced and first defined by the Irish economist Richard Cantillon) is a person who operates a new enterprise or venture and assumes some accountability for the inherent risks. ... A Chief Operating Officer (COO) is a corporate officer responsible for managing the day-to-day activities of the corporation. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... NASDAQ in Times Square, New York City. ...

Management

CEO: Charles R. (Chuck) Schwab CFO: Parth R. (Rohit) Patel Charles R. Schwab (born 1937) is the founder and CEO of the Charles Schwab Corporation. ...

Registered Investment Adviser Firms

Schwab's success depends heavily on the success of their independent investment adviser firms. Schwab serves roughly 5,000 independent advisers within its network. Most independent adviser firms are not affiliated with any brokerage firm, are not managed by a brokerage firm, and work independently from the brokerage firm, as adviser firms offer investment services to individuals or businesses. These adviser firms are generally regulated by state/local government or by the federal government and are also governed by the basic principles similar to that of a broker and yet different when rendering objective investment advice.

In 2005, the headline of a newspaper for financial advisers read Schwab battles for wirehouse assets announced a new strategy of shifting more accounts from the brokerage firms and transitioning more brokers from the "brokerage world" into registered investment advisers. Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...

On November 20, 2006, Schwab announced an agreement to sell U.S. Trust to Bank of America for $3.3 Billion. The deal is expected to close in the second quarter of 2007. Bank of America (NYSE: BAC TYO: 8648) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. ...

Troubled Times

In 2000, Charles Schwab Corporation's merger with US Trust was complete. It was good move but it turned out to be a mistake as its assets declined and it was slapped a $10 million fine for violation of money-laundering rules, a judgment handed down after the merger with Schwab. Image File history File links Ambox_emblem_question. ... Image File history File links Unbalanced_scales. ...

In 2000, Schwab was reeling from a dramatic drop-off in online trading precipitated by the tech-stock collapse. They had to cut-back and down-size and subsequently the revenue fell 25%.

In late 2003, Schwab was one of the companies investigated by the SEC. Schwab faced allegations regarding market timing by a fund family operated by UST and illegal late trading in the Schwab Mutual Fund Marketplace. Schwab's reputation was tarnished and it was hit hard by this episode. SEC is a TLA which can refer to: In general context, an abbreviation for second. ...

In 2004, Schwab sold Schwab Capital Market and paid $350,000 fine to SEC. SEC is a TLA which can refer to: In general context, an abbreviation for second. ...

But these setbacks were just an aberration and Charles Scwab came out stronger.

Talk to Chuck campaign

On December 1, 2004, Euro RSCG New York announced it was chosen by Charles Schwab as its full-service advertising agency.

Starting in 2005, Charles Schwab launched a series of animated television ads, using interpolated rotoscoping popularized in Richard Linklater's films Waking Life and A Scanner Darkly. In a Slate magazine review, Ben Stuart, VP of Brand Strategy and Advertising for Schwab, said the cartoons force viewer to focus on what we're hearing. The TV ads were produced by Euro RSCG and directed/animated by Bob Sabiston's Flat Black Films. Richard Rick Linklater (born July 30, 1961, in Houston, Texas) is an Academy Award nominated American film director and writer. ... Waking Life is a digitally rotoscoped and animated film, directed by Richard Linklater and made in 2001. ... A Scanner Darkly is a 2006 film by Richard Linklater based on the Philip K. Dick novel of the same name. ...

Talk to Chuck ads are also available on print media, online, billboards, and in branch offices.

TV

• "Broker's Kids" (2005-10?)
• "Dog Meter" (2005-12?)
• "17,000" (2005-9)
• "Gazillions" (2005-9)
• "Thousandollaraire" (2005-9)
• "Nickeled and Dimed" (2006-9)
• "Fizz" (2006-9)
• "Nuisance" (2006-9)
• "Mid-life Crisis" (2006-10)

Print

• "Trust Me" (2006-11)
• "Let Me Take Care of That" (2006-11)
• "Be One" (2006-9)
• "Nickled and Dimed" (2006-9)
• "Job Interview" (2006-9)
• "Not at You" (2006-1)
• "Sir Who" (2006-9)
• "Teenager" (2006-9)

Online

• "Come Out, Come Out" (2006-9)
• "Fizz" (2006-9)
• "Makes You Feel" (2006-9)
• "Teenager" (2006-9)
• "Wow, I'm 50" (2006-9)

Out-of-Home

• "Teenager" (2006-9)
• "Sir Who" (2006-9)
• "Expert" (2006-9)
• "Trust Me" (2006-9)

Branch

• "401k" (2006-9)
• "Don't Worry About It" (2006-9)
• "Expert" (2006-9)
• "Just Say No" (2006-9)
• "Sir Who" (2006-9)
• "Teenager" (2006-9)
• "Trust Me" (2006-9)
• "Asset Allocation Bubble" (2005-9)
• "Biggest Risk" (2005-9)

Active Trader

About Active Trader tools and technology shown on TV and print media.

• "Engine" (2006)
• "Interactive Quiz" (2006)
• "Options Strategies" (2006)
• "Quick Value" (2006)
• "Extended Research" (2006)

External links

• Official site.
• Yahoo! – The Charles Schwab Corporation Company Profile
• Money Toons The distinctive animated ads from Charles Schwab
• Talk to Chuck ad site
• Charles Schwab Chooses Euro RSCG Worldwide
• Schwab ads' message goes for a tone of 'candid and real'
• Animation company Flat Black Films
• Answers.com – The Charles Schwab Corporation Company History