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Encyclopedia > Chief communications officer

The Chief Communications Officer or CCO is a job title for the head of communications, public relations and/or public affairs within an organization. Most typically, the CCO reports to the Chief Executive Officer (CEO) of a corporate entity or president of an operating unit. The CCO may be a member of the executive board of the organization or business unit, but this is dependent on the type of organization. The term communications is used in a number of disciplines: Communications, also known as communication studies is the academic discipline which studies communication, generally seen as a mixture between media studies and linguistics. ... Public relations is the art and science of building relationships between an organization and its key publics. ... Public affairs is a catch-all term that includes public policy as well as public administration, both of which are closely related to and draw upon the fields of political science as well as economics. ... A chief executive officer (CEO), or chief executive, is the highest-ranking corporate officer or executive officer of a corporation, or agency. ...


The CCO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for communications to a wide range of stakeholders, including but not limited to employees, shareholders, media, business influentials, the press, the community and the public. Typically, the CCO may partner with others in the organization to communicate with investors, analysts, customers and company Board members. Most organizations will rely on the CCO to advise and participate in decisions that may impact the ongoing reputation of the firm. A stakeholder is a person who holds money or other property while its owner is being determined. ... The references in this article would be clearer with a different style of citation, footnoting or external linking. ...


Qualifications of the CCO typically include communications experience with multiple stakeholder groups. Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development. In many cases, the CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization who may not be in their direct employ.



 

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