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Creative Director is a job usually found within the advertising, media or entertainment industries. The job entails overlooking the design of branding and advertising for a client and ensuring that the new branding and advertising fits in with the clients requirements and the image they wish to promote for their company or product. One of the aspects of this role, is to interpret a client's communications strategy and then develop proposed creative approaches and treatments that align with that strategy. Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. ...
The entertainment industry consists of a large number of sub-industries devoted to entertainment. ...
A brand is a collection of feelings toward an economic producer; more specifically, it refers to the concrete symbols for the brand, such as a name and design scheme. ...
A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand. ...
Creative directors usually oversee a creative department. In advertising, this consists of copywriters and art directors. In design and media, the team can include graphic designers and computer programmers. Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. ...
A copywriter is a person who writes text, or copy, for clients. ...
The term art director, is an overall title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. ...
Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavours, is used as both a noun and a verb. ...
Graphic design is the applied art of arranging image and text to communicate a message. ...
In computing, a programmer is someone who does computer programming and develops computer software. ...
A Creative Director's responsibility for the quality of the final creative work places on them the most punishing of pressures. Then again, the kudos that are showered on them when their work wins awards is not grudged them either, again, because its the Creative Director who faces the brickbats when advertising goes awry.
Without a doubt, the good Creative Directors are very distinctive individuals. Besides the fact that their talent and responsibilities alone can make them very valuable people to know, their peeves, their peccadilloes, their idiosyncrasies, their personal histories and their private lives all make them a fascinating study. Many have all-consuming hobbies, or particular passions, and most have varied and colourful professional pasts: Neil French was manager of the rock band Judas Priest and a bouncer at one time or the other. Neil French is a British advertising executive widely credited with bringing the creative revolution to Asia when he was associated with The Ball Partnership in Singapore. ...
Judas Priest are a heavy metal band formed in 1967 in Wednesbury,near Birmingham, England by K.K. Downing and Ian Hill. ...
It has been pointed out that if the rank and file of the creative department is '93 octane' individuals, Creative Directors can't be just '97 Octane', they have to be aviation grade fuel. It has its own logic: the advertising agency produces advertising, and the essential task of the Creative Director is to be the key contributor to each and every element of the process that results in the advertising. This necessarily means that this one individual has to be at the centre of a seething volcano of ideas, personalities and agendas, and has to constantly be found to prevail over all of them.
Most informed and experienced clients insist on an agency committing a special Creative Director to the brand they entrust the agency with. Clients relish direct access to a Creative Director, as this allows them to plug the strongest talent directly to the brand.
David Ogilvy, when once advertising for Creative Directors, called them "Trumpeteer Swans." To meet Wikipedias quality standards, this article or section may require cleanup. ...
Even a passing mention of a Creative Director usually invokes a comment or two about their being unique personalities, or at least eccentric. A more compassionate view suggests that this may be expected of an individual who is expected to be the prime mover of an organisation that originates out-of-the-box, revolutionary and sometimes subversive advertising cannot possible be the epitome of the very properly behaved executive.
Creative Directors are not necessarily of an extreme personality persuasion. Some can be as approachable and urbane as the others are socially challenged. Some are loquacious, if not eloquent, some are painfully shy if not reticent. Many are astonishingly poor public performers, but will suddenly come into their own when working with their teams in the privacy of their offices, or while making presentations to clients. Of course, they all carry their work around in their heads, so they can be as annoyingly distracted as they can be one-tracked about seeing the advertising possibilities in everything.
Many have what outsiders think are bewildering qualifications, simply because there is no real school that produces a CD, like an MBA. Creative Directors are always copywriters or Art Directors, and a precious few seems to have equal facility for both. Art Directors who become Creative Directors need to have developed an extremely fine ear for 'copy', as Copywriters who have become Creative Directors need to have developed an educated eye for design. To meet Wikipedias quality standards, this article or section may require cleanup. ...
Many Creative Directors have distinguished themselves by rising to the ultimate executive office to run the entire agency. Many, having developed a keen idea of what kind of agency they would rather work in (and quite dissatisfied with the agency they have worked at), have started one. Possibly the best known of these would be David Ogilvy of Ogilvy and Mather, Bill Bernbach of Doyle Dane Bernbach, Andy Law of St. Luke's (called by Fortune as "one of the most frightening companies on Earth) and now of Kenneth and Law, and Hal Riney of Riney and Associates. Advertising corporate history is also rife with legends of Creative Directors who disagreed with the agenda or the brand strategy of the agency they were working at, and bolted with the account to start their own shop. Of course, this requires the complete co-operation of the client, which, of course, they did have. This is not such a common occurrence any more, though in the opening months of 2006, Frank Lowe created a stir by severing his association with the IPG Group (who had bought out his agency a couple of years ago) and set up his own shop again, with McCannErickson London's largest client, Tesco's (a £60 million billing business). A flurry of legal activity followed, all covered breathlessly by the media, and has yet to be concluded. Wikipedia does not have an article with this exact name. ...
Doyle Dane Bernbach is an advertising agency that became famous in the 1950s and 1960s for its innovative campaigns for Volkswagen (Think Small), Avis (We Try Harder), and other companies. ...
The 2004 Fortune 500 issue The magazine Fortune was founded by Time Magazine co-founder Henry Luce in 1930 at the outset of the Great Depression. ...
Frank Lowe was a pioneer of the advertising agency. ...
Another executive creative title is "chief creative officer", who is normally considered higher-ranking than the creative director, if a company has both positions.
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