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Chivas Regal is a Premium Scotch whisky produced in Strathisla, Speyside, Scotland, and traces its roots back to Aberdeen in 1801. The Chivas Brothers received their first Royal Warrant in 1843. Scotch whisky is whisky made in Scotland. ...
This article is about the country. ...
The Union Jack, flag of the newly formed United Kingdom of Great Britain and Ireland. ...
Modern bottle of The Glenlivet - 12 year 15 year old French Oak Reserve The Glenlivet is a Speyside Single malt Scotch Whisky produced by The Glenlivet Distillery in Ballindalloch, Scotland. ...
Ballantines is a a range of blended scotch whiskies distilled by George Ballantine & Son Ltd in Dumbarton, Scotland. ...
The Royal Salute is one of the two salutes given by the Guard of Honor, second being the general salute. ...
Scotch whisky is whisky made in Scotland. ...
The River Isla (Scottish Gaelic: Uisge Ile) is a tributary of the River Deveron in North-East Scotland. ...
Speyside can refer to: The famous whisky producing region properly known as Strathspey The type of whisky produced in Strathspey, Speyside Single Malts The town of Speyside in Trinidad and Tobago This is a disambiguation page, a list of pages that otherwise might share the same title. ...
This article is about the country. ...
It has been suggested that this article be split into multiple articles accessible from a disambiguation page. ...
Year 1843 (MDCCCXLIII) was a common year starting on Sunday (link will display the full calendar) of the Gregorian Calendar (or a common year starting on Friday of the 12-day slower Julian calendar). ...
All Chivas Regal blended whiskies are aged for at least twelve years and Chivas Regal is one of the best selling premium whiskies in the world.
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Chivas Regal Family
Chivas Regal whiskies are blended in a distinctive house style, a rich, round, mellow and honeyed flavour.
Chivas Regal 12 Year Old: Blended from whiskies matured for at least 12 years. A smooth whisky with a honeyed, mellow taste.
Chivas Regal Gold Signature 18 Year Old: Blended from whiskies matured for at least 18 years. Aromas of buttery toffee, dark chocolate and dried fruits. Hints of spices.
Chivas Regal 25 Year Old: Created using rare, aged whiskies of at least 25 years, Chivas Regal 25 is available only in limited quantities with a selling price of around $300. The blend has tasting notes of apricot and peach.
History 1640: The House of Schivas, a large mansion is built at Schivas in Aberdeenshire, from the Gaelic 'seamhas', meaning narrow place. For centuries, people nearby took the name of Chivas.
1801: Chivas Brothers grocery store originally opened in Aberdeen. James and John Chivas became renowned for being passionate about quality, selling rich coffee, exotic spices, the finest French brandies, and rums from the Caribbean to a wealthy clientele. They decided to produce a smooth blended whisky as an alternative to the whiskies available at that time which were harsh and poorly matured.
1843: Queen Victoria loved Scotland and Chivas Brothers became her local supplier of food, liqueurs and spirits. Due to their excellent service, Chivas were granted a Royal Warrant to supply goods to Queen Victoria. Victoria Queen of the United Kingdom of Great Britain and Ireland, Empress of India Victoria (Alexandrina Victoria) (24 May 1819–22 January 1901) was a Queen of the United Kingdom, reigning from 20 June 1837 until her death. ...
Chivas Brothers was described in 1890 as 'undoubtedly the finset purveying business in the north of Scotland' by 'Scotland of Today' magazine.
Aberdeen became a booming city. It was a time of industrial expansion, opportunies, and optimism.
Across the Atlantic, New York was also booming, with its awe inspiring high rise buildings and glamorous social scene.
1920s: Recognising the growing demand for luxury goods in the U.S, the Chivas Brothers began to export Chivas Regal whisky. It soon became a favoured brand amongst its upmarket clientele.
1950’s: Chivas Regal became associated with the post war boom years of America, and soon became a familiar sight at all of the best gatherings. It was the fashionable drink of the era, becoming a firm favourite with Frank Sinatra and the rest of the rat pack. (Chivas Regal later sponsored Frank Sinatra's Diamond Jubilee Tour in 1990) Sinatra redirects here. ...
Owing to this success, The Company Chivas Brothers was finally able to buy the Strathisla Distillery. The River Isla (Scottish Gaelic: Uisge Ile) is a tributary of the River Deveron in North-East Scotland. ...
1997: Colin Scott, the master blender created a new blend of aged whiskies to produce Chivas Regal 18 Year Old.
2003: A new global advertising campaign, ‘This is the Chivas Life’ was launched
2007: Chivas Regal 25 Year Old is launched, created by master blender Colin Scott.
Today Chivas Regal is one of the world's leading premium scotch brands and is on sale in more than 200 countries.
The Strathisla Distillery Chivas Regal is produced in Speyside, at the Strathisla Distillery. Founded in 1786 in the ancient market town of Keith, Strathisla is the oldest operating distillery in the Scottish Highlands. The distillery maintains many of the traditions and techniques laid down during the earliest days of whisky production. It's also known as one of the most picturesque distilleries. Speyside can refer to: The famous whisky producing region properly known as Strathspey The type of whisky produced in Strathspey, Speyside Single Malts The town of Speyside in Trinidad and Tobago This is a disambiguation page, a list of pages that otherwise might share the same title. ...
The River Isla (Scottish Gaelic: Uisge Ile) is a tributary of the River Deveron in North-East Scotland. ...
Strathisla malts have a natural sweetness and help to provide the distinctive honeyed taste of Chivas Regal. Being a blended whisky, quality and consistency of taste are better able to be maintained.
The Chivas Life In 2003, Chivas Regal launched the 'Chivas Life' global advertising campaign through press, television and outdoor ads.
Every year, Chivas Regal enables a couple of “life ambassadors” to travel around the world and to record their experiences on www.thisisthelife.msn.com.
Sponsorship Chivas Regal has sponsored the website www.thisisthelife.com for a few years. Here, many travel experiences are reviewed and updated by users.
In June 2007, off the back of this sponsorship, Chivas Regal entered into a partnership with MSN in the United States. ‘This is the life’ broadband TV channel was launched. This year, Giovanni "Gio" Martinez and Mildred "Millie" Bonilla were selected as Chivas Life Ambassadors.
Chivas Regal sponsors many events around the world.
The Chivas Life Series consists of a number of events including snow golf. The snow golf tournament is played in the snow in locations such as St Moritz, Switzerland and La Parva, Chile. Both professional, amateurs and celebrity golfers participate in these annual events.
Chivas Regal sponsored the China team sailing in the 2007 America’s Cup – competing for the first time for the trophy- recently held in Valencia, Spain.
Chivas Regal is involved in music in many of its markets around the world. The brand recently sponsored The Black Eyed Peas, Robbie Williams, and Christina Aguilera’s tours in Asia. The Black Eyed Peas is an American hip-hop group from Los Angeles, California, who have enjoyed worldwide pop success. ...
For other people with the same name, see Robbie Williams (disambiguation). ...
This article is about the singer. ...
Chivas Regal in lyrics The Australian rap group, The Hilltop Hoods, mention Chivas Regal in their song What A Great Night (DNR). "Chivas Regal you rock the house...". The Hilltop Hoods are an Australian hip-hop group, originating from Adelaide, South Australia. ...
American singer/songwriter Kelly Clarkson pays tribute to the drink on her latest album "My December". The song "Chivas" is a hidden track which can be found after the song "Irvine." Clarkson wrote the song on bar napkins on the same night, before going for a concert by Los Angeles based band Metal Skool where she was famously seen drinking Chivas Regal, in a popular YouTube video when the singer was brought on stage to sing with the band. Kelly Brianne Clarkson (born April 24, 1982) is an American pop rock singer. ...
For the Linkin Park song, see My December (song). ...
The cover of Metal Skools album Hole Patrol Metal Skool is a Los Angeles, California based glam metal parody band known for their energetic live show, the longest running metal show on the Sunset Strip [1]. The band recently moved to the Key Club on the Sunset Strip, where...
YouTube is a popular video sharing website where users can upload, view and share video clips. ...
White rapper group The Beastie Boys also mention (or what at least seems very likely to be a reference to) Chivas Regal in their song "Time To Get Ill" on their album "Licensed to Ill", the reference is made in the line of the song that says. "He stumbles in the room with the Chivas in his hand cold chillin in his spot with the microphone stand." In their song "Brass Monkey," they mention Chivas with the line, "We're offered Moet we don't mind Chivas, wherever we go with bring the Monkey with us!" The Beastie Boys are a hip hop musical group from New York City consisting of Michael Mike D Diamond, Adam MCA Yauch, Adam Ad-Rock Horovitz. ...
References General references: - "A Double Scotch" by F. Paul Pacult. ©2005 John Wiley & Sons ISBN 0-471-66271-2
- "Cool Brands: An insight into some of Britain's coolest brands" ©2006 Superbrands Ltd ISBN 1-905652-03-8 *History of Chivas Regal from Superbrands.com
- "Scotland of Today" Published May 3rd, 1890.
External links - ThisIsTheLife.com
- ThisIsTheLife MSN Website - Chivas Ambassadors / Chivas Studio U.S
- Official Chivas Regal site - China
- Details on how to visit Strathisla distillery, spiritual home to Chivas Regal
- Pernod Ricard Parent Company Homepage
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