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NORTH/NORTH-WEST LONDON ASSESSMENT (1104 words) |
 | The licence was awarded to Choice FM North London Ltd, to run for eight years from the date the service commences broadcasting. |
 | Although Choice FM (South London) achieves patchy coverage in parts of North London, Members considered that the ability to receive a specifically targeted North and North-West London service using a notably stronger signal over a significantly larger area would serve to broaden the range of services available. |
 | Choice FM can demonstrate existing healthy audience figures in its target audience group, an established base of advertisers and a strong brand image in London as a whole. |
| Digital Spy - Radio - Capital in Choice purchase (206 words) |
 | Choice FM operates two radio stations on FM in London, and also operates digital radio services in various locations around the country. |
 | Capital originally purchased a 19% stake in Choice for £3.3m in 2001; an option to buy the remaining 89% in late 2004 through 2006 was accelerated in an agreement between Capital and the shareholders of Choice. |
 | "'Choice FM have championed Hip Hop and R&B music for the last thirteen years and from small beginnings we have developed a radio company that with the digital radio platform will give us a coverage area of more than 25 million people across the UK. |