Chubu means "middle region", accurately reflecting its position straddling the two Japanese poles of Kansai and Kanto.
Chubu Centrair International Airport, Japan's third major international gateway, is located on an artificial island 30 minutes south from Nagoya.
Chubu is sake country and Niigata, renowned for its koshihikari rice, produces some of the best in the country including famous labels like Kubota (久保田), Koshinokanbai (越乃寒梅) and Hakkaisan (八海山).
The region comprises three distinct districts: Hokuriku, a coastal strip on the Sea of Japan that is a major wet-rice producing area; Tosan, or the Central Highlands; and Tokai, or the eastern seaboard, a narrow corridor along the Pacific Coast.
The region is served by Chubu Centrair International Airport (NGO), an airport on an off-shore artificial island in the city of Tokoname, Aichi near Nagoya, and by Nagoya Airport, which is located near Nagoya in the cities of Komaki and Kasugai.