Clairol is a personal care products division of Procter and Gamble and was formerly the largest independent hair products company in the world. P&G-Clairol makes hair coloring, spray, shampoo, conditioner, and styling consumables. Among their brand names are Herbal Essences, Loving Care, Hydrience, Ultress, Natural Instincts, Nice 'n Easy, and Balsam Color. Clairol was its own company until it was acquired by Bristol-Myers Squibb and was later sold to P&G. Following the subsequent acquisition of Wella by P&G, Clairol expanded into the professional sector of the hair care products business. P&G-Clairol is headquartered in Stamford, Connecticut.
May 8, 2003 -- A Clairol shampoo commercial has angered nurses with its depiction of a female nurse who leaves her patient unmonitored to go wash her hair in his bathroom, proceeding to dance around his room, waving her hair in ecstasy.
Nurses may differ as to how serious Clairol's offense is compared to more substantial errors and omissions on "ER", "MDs" and other recent television programming.
I am writing to object to the Clairol Herbal Essence shampoo commercial with a female "nurse" who, rather than care for her critically ill monitored patient, instead borrows his shampoo and washes her hair, which leads her to a state of sensual ecstasy.
Clairol's strategic objective for 1993 is to grow the hair color category, and to this, they are relaunching many of their existing lines and also introducing some innovative new "multiple benefit" products.
By drawing on the expertise of their professional division, Clairol has become the first manufacturer to introduce successful salon lightening technology to retail, and the no-ammonia Brights formula is as gentle as it is easy to use.
Clairol is also bringing in new users to the category with the launch of Glints conditioning color enhancer.
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