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Encyclopedia > Click it or ticket
California's version of the campaign includes widespread placement of these traffic signs
California's version of the campaign includes widespread placement of these traffic signs

Click It or Ticket is a National Highway Traffic Safety Administration mobilization campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies heavily on targeted advertising aimed at teens and young adults. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... The National Highway Traffic Safety Administration (NHTSA, often pronounced nit-suh) is an agency of the Executive Branch of the U.S. Government, part of the Department of Transportation. ... This article does not cite its references or sources. ...


The Click It or Ticket campaign has existed on the state level for many years. In 1993, governor Jim Hunt launched the campaign in North Carolina in conjunction with a "Primary safety belt law", which allows law enforcement officers issue a safety belt citation without observing another offence. Since then, other states have adopted the campaign. In May 2002, the ten states with the most comprehensive campaigns saw an increase of 8.6 percentage points from 68.5 to 77.1 percent in safety belt usage over a four-week period (Solomon, Ulmer, & Preusser, 2002). Recently, Congress approved $30 million in television and radio advertising at both the national and state levels.[citation needed] 1993 (MCMXCIII) was a common year starting on Friday of the Gregorian calendar and marked the Beginning of the International Decade to Combat Racism and Racial Discrimination (1993-2003). ... For other uses, see Governor (disambiguation). ... James Baxter Hunt Jr. ... Official language(s) English Capital Raleigh Largest city Charlotte Area  Ranked 28th  - Total 53,865 sq mi (139,509 km²)  - Width 150 miles (240 km)  - Length 560[1] miles (901 km)  - % water 9. ... Seat belt legislation is a law or laws put in place to enforce or require the wearing of seat belts while driving, or a passenger in, a vehicle. ... 2002 : January - February - March - April - May - June - July - August - September - October - November - December A timeline of events in the news for May, 2002. ...

Contents

History

Before 1980, usage of seat belts in the United States lingered around 11 percent despite volunteer and educational campaigns at the local, county, and state levels. Between 1980 and 1984, individual organizations, public education programs, incentives and policy changes strove to increase the use of seat belts. However, these efforts failed to significantly affect usage in large, metropolitan areas, and in by the end of the effort, national seat belt usage had reached only 15 percent.[1] 1980 (MCMLXXX) was a leap year starting on Tuesday. ...


In 1984, New York became the first state to enact a mandatory seat belt use law, and by 1990 37 other states had followed suit. The vast majority of these laws were "secondary safety belt laws", meaning that an officer had to observe another traffic violation before issuing a citation for a seat belt infraction. Despite this, the national usage rate climbed from 15 to 50 percent.[2] 1984 (MCMLXXXIV) was a leap year starting on Sunday of the Gregorian calendar. ... NY redirects here. ...


Campaign methods

The national television ad [airing] on several major networks features people driving in several regions of the country without their safety belts on. In all cases, they receive a ticket and then buckle up. The ads [appear] primarily in programs that deliver large audiences of teens and young adults—especially men. The programs include Fear Factor, WWE Smackdown, Major League Baseball, NBA Conference Finals, NASCAR Live, and the Indy 500. [3] The fear factor in occupational terminology refers to the increased per-worker productivity resulting from the threat of impending layoffs. ... World Wrestling Entertainment, Inc. ... This article or section does not adequately cite its references or sources. ... The National Basketball Association of the United States and Canada, commonly known as the NBA, is the premier professional basketball league in North America. ... The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... The Indianapolis 500 is an American race for open-wheel automobiles held annually over the Memorial Day weekend at the Indianapolis Motor Speedway in Speedway, Indiana. ...

However, the campaign is also stressing strict enforcement of safety belt laws. In particular, the "Primary safety belt laws", which allow law enforcement officers issue a safety belt citation without observing another offence, are stressed. As of January 2007, 25 states have primary safety belt laws, and on average 88 percent of people in these states use safety belts as opposed to 79 percent nationally.[citation needed] New Hampshire, the state with historically the lowest safety belt usage [1], is the only state to not have an adult safety belt law. Massachusetts, the state with the second lowest usage, has only a secondary safety belt law, which requires officers to observe another driving offense before issuing a safety belt citation. Enforcement of safety belt laws of both types is to be made possible by checkpoints and saturation patrols that will detect violations of safety belt and child passenger safety laws. Official language(s) English Capital Concord Largest city Manchester Area  Ranked 46th  - Total 9,359 sq mi (24,239 km²)  - Width 68 miles (110 km)  - Length 190 miles (305 km)  - % water 3. ... This article is about the U.S. State. ...


Success of Click It or Ticket

The campaign has met with success so far. A survey conducted by Public Opinion Strategies found that 83 percent of 800 United States citizens surveyed had seen, read, or heard about the Click It or Ticket campaign. Additionally, 81 percent of the public supports the effort.[citation needed]


Figures released by the U.S. Department of Transportation after amplifying the advertising and enforcement campaign in May 2003 indicated that "National belt use among young men and women ages 16-24 moved from 65 percent to 72 percent, and 73 percent to 80 percent, respectively, while belt use in the overall population increased from 75 percent to 79 percent." [4] The United States Department of Transportation (DOT) is a Cabinet department of the United States government concerned with transport. ... 2003 : January - February - March - April - May - June - July - August - September - October - November - December - → A timeline of events in the news for May, 2003. ...


Opposition to Click It or Ticket

Opposition to the effort is based on a fear that requiring one to wear a seatbelt against their will is a violation of civil rights. For example, Dr. Walter E. Williams of George Mason University writes, "The point is whether government has a right to coerce us into taking care of ourselves. If eating what we wish is our business and not that of government, then why should we accept government's coercing us to wear seat belts?" [5] Additional objections settle specifically around the assertion that a seatbelt is a medical device, and because one is entitled to make their own medical decisions they should also be permitted to make their own decisions about wearing a seatbelt. [6] Civil rights or positive rights are those legal rights retained by citizens and protected by the government. ... George Mason University, also known as GMU or simply Mason, is a large public university in the United States. ...


No less than two internet-based groups have been founded to advocate this line of thinking. Stick It to Click It or Ticket operates a website and discussion forum, as does The Coalition for Seatbelt Choice. Both groups provide various levels of assistance to citation recipients by encouraging them to take their tickets to court. The groups also have sponsored letter-writing campaigns to the editors of newspapers against compulsory seatbelt statutes. Seat belt legislation is a law or laws put in place to enforce or require the wearing of seat belts while person is driving, or there are passengers in the front or back seats. ...


See also

Clunk Click Every Trip was the slogan of a series of British public information films sponsored by the Royal Society for the Prevention of Accidents in January 1971 and starring Jimmy Savile. ... Seat belt legislation is a law or laws put in place to enforce or require the wearing of seat belts while person is driving, or there are passengers in the front or back seats. ...

References

  1. ^ NHSTA (January 2007). Traffic Safety Facts.

External links


  Results from FactBites:
 
Social Marketing Institute - Success Stories - Click It or Ticket (1259 words)
Click it or Ticket is a model social marketing program showing how success is possible by combining enforcement with communication outreach.
Increased seat belt usage: As a direct result of the Click It or Ticket campaign, the average seat-belt usage rate in North Carolina jumped from 65 percent to over 80 percent in the first six months of the program, and currently stands as one of the highest rates in the nation at 84 percent.
Success of the initial Click It or Ticket program depended upon the effectiveness of its marketing and media campaigns and the level of public visibility it was able to achieve.
State of Tennessee Click It or Ticket (1566 words)
Click It or Ticket is a high-visibility education and enforcement campaign of Tennessee’s seat belt laws.Sponsored by the Governor’s Highway Safety Office, Tennessee’s law enforcement agencies and public health officials, Click It or Ticket aims at reducing serious injuries and fatalities on Tennessee’s roadways by reminding everyone to buckle up.
The Click It or Ticket enforcement blitz is scheduled for periods surrounding Memorial Day, Independence Day and Labor Day.
Click It or Ticket takes place statewide in Tennessee and throughout an eight state region that also includes North Carolina, South Carolina, Georgia, Florida, Mississippi, Alabama and Kentucky.
  More results at FactBites »

 

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