Cola Wars is the term used to describe the campaign of mutually-targeted television advertisements and marketing campaigns in the 1980s and 1990s between soft drink manufacturers Coca-Cola and Pepsi-Cola. Image File history File links Unbalanced_scales. ... Comparative advertising can be defined as advertising that identifies the competition for the purpose of claiming superiority or enhancing perceptions of the advertised goods or services This page is a candidate to be moved to Wiktionary. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ...

Competition

Pepsi and Coca-Cola had/have different brands of soda competing with each other:

Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... This article is about the beverage. ... Diet food (or dietetic food) refers to any food or drink whose recipe has been altered in some way to make it part of a body modification diet. ... Etymology: French calorie, from Latin calor (heat), from calere (to be warm). ... Diet Pepsi is a low-calorie carbonated cola. ... Pepsi Light was a sugar-free, low-calorie cola with lemon flavor introduced by PepsiCo, Inc. ... Pepsi ONE (so named because it contains one calorie per eight-fluid ounce (230 ml) serving) is a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi. ... Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. ... Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ... TaB is a diet cola. ... Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. ... Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ... Low-carbohydrate diets or low-carb diets are nutritional programs that advocate restricted carbohydrate consumption, based on research that ties consumption of certain carbohydrates with increased blood insulin levels, and overexposure to insulin with metabolic syndrome (the most recognized symptom of which is obesity). ... Pepsi Edge was s cola-flavored beverage distributed by Pepsi-Co in 2004. ... Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) is a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend. ... “Lymon” redirects here. ... This does not cite its references or sources. ... This article is about a soft drink. ... Sprite is a clear soda, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. ... Wild Cherry Pepsi is a cherry-flavoured cola first introduced in 1988. ... Cherry Coke is Coca-Cola with added cherry flavor. ... The term orange drink (not to be confused with orange soft drinks; see below) refers to a sweet, sugary drink named for its orange color. ... Tropicana Twister is the name of a brand of soft drinks and fruit juice beverages, produced by the Pepsi Bottling Group. ... Slice may refer to: // A portion of bread, cake, or meat that is cut flat and thin, sliced bread Slice (soft drink), a line of fruit-flavored drinks Vanilla slice, a dessert Backspin, also known as slice or underspin Kimbo Slice (1976- ), a street fighter Slice (TV channel), a Canadian... Logo of Mirinda. ... For other uses, see Orange Crush (disambiguation). ... Fanta is a global brand of fruit-flavored soft drink from the Coca-Cola Company. ... For other uses, see Orange juice (disambiguation). ... Tropicana Orange Juice Tropicana Products, an American based company, was founded in Bradenton, Florida, USA in 1947 by Anthony T. Rossi. ... Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served year-round. ... This article is about the drink. ... For people named Lipton, see Lipton (surname). ... Brisk is an iced tea soft drink produced by a joint venture between the Pepsi-Cola Company and Lipton. ... Nestea Logo Nestea is a brand of iced tea manufactured by the Nestle and distributed by Nestle companys beverage department in the United States and by Beverage Partners Worldwide (BPW),[1], a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. ... A 1. ... Aquafina is a popular brand of bottled water. ... Dasani (pronounced ) is a popular brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). ... A glass of root beer with foam Root beer is a beverage also known as Sasparilla outside of North America. ... Mug Root Beer is a brand name of root beer made by the Pepsi company. ... Barqs is an American soft drink company. ... A sports drink is a beverage designed to help athletes rehydrate, as well as replenish electrolytes, sugar, and other nutrients, which can be depleted after strenuous training or competition. ... Gatoradeis a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. ... For the hockey arena, see Powerade Centre. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ... Mountain Dew MDX is an energy drink manufactured and distributed by PepsiCo under the Mountain Dew brand. ... This article does not cite any references or sources. ... This article is about the soft drink. ... Vault is a carbonated beverage that was released by The Coca-Cola Company in June 2006 (and Vault Red Blitz in 2007). ... For other uses, see Surge (disambiguation). ... Pepsi Vanilla is a drink produced in Purchase, New York by soft drink company PepsiCo. ... Vanilla Coke (also known as Coca-Cola Vanilla, and, for a time in the summer of 2003, V) is the soft drink Coca-Cola made to a recipe with extra vanilla. ... We dont have an article called Pepsi Lime Start this article Search for Pepsi Lime in. ... Coca-Cola with Lime is a variation of the original Coca-Cola. ... Diet Coke is a product of the Coca-Cola Company with a number of variants: // Original flavor The original flavor, released in 1982, is the most basic of all the flavors. ... Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi. ... Coca-Cola with Lemon is a soft drink brand owned by The Coca-Cola Company, launched to compete with Pepsi Twist. ...

Marketing campaigns

Coca-Cola and Pepsi focused particularly on rock stars; notable soft drink promoters included Michael Jackson (for Pepsi) and Paula Abdul, Elton John (for Diet Coke). A rock star or rockstar is a member of a rock and roll band, or a solo artist in the genre (the term usually impies celebrity status, or stardom). It may also refer to: Films: Rock Star, a 2001 film starring Mark Wahlberg. ... A soft drink is a drink that contains no alcohol. ... Michael Joseph Jackson (August 29, 1958), commonly known as MJ as well as the King of Pop, is an American musician, entertainer, and pop icon whose successful career and controversial personal life have been a part of pop culture for the last three decades. ... Paula Julie Abdul (born June 19, 1962) is an American multi-platinum selling Grammy Award-winning singer, dancer, television personality, jewelry designer, and Emmy Award-winning choreographer. ... Sir Elton Hercules[1] John CBE[2] (born Reginald Kenneth Dwight on 25 March 1947) is a five-time Grammy and one-time Academy Award-winning English pop/rock singer, composer and pianist. ... Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ...

Coca-Cola

One example of a heated exchange that occurred during the Cola Wars was Coca-Cola making a strategic retreat on July 11, 1985, by announcing its plans to bring back the original 'Classic' Coke after recently introducing New Coke. is the 192nd day of the year (193rd in leap years) in the Gregorian calendar. ... This article is about the year. ... New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. ...

Pepsi

Pepsi ads often focused on regular people, particularly the young (and young-at-heart) and those in the future, choosing Pepsi over Coke, supporting Pepsi's positioning as "The Choice of a New Generation." Pepsi began showing people doing blind taste tests called Pepsi Challenge in which they preferred one product over the other, and then they began hiring more and more popular spokespersons to promote their products. A products position is how potential buyers see the product. ... Blind tasting of wine involves tasting and evaluating wines without any knowledge of their identities. ...

In the late-1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups. They could redeem the points for free, Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Tens of millions of consumers participated. Pepsi outperformed Coke during the summer of the Atlanta Olympics - held in Coke's hometown - where Coke was a lead sponsor of the Games. Due to its success, the program was expanded to include Mountain Dew, and into Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year.^[1] Pepsi Stuff catalog cover Pepsi Stuff catalog page featuring Cindy Crawford Pepsi Stuff refers to a landmark marketing strategy and global integrated campaign launched by Pepsi, first in North America and then around the world, in the 1990s and continuing into the 2000s featuring merchandise that could be purchased with... Categories: 1996 Summer Olympics ... Hometown is primarily used as a generic term for the city or town in which someone grew up, or the place of someones principal residence[1]. Hometown is also used as the specific name of several places in the United States. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ...

The Pepsi Stuff promotion became the subject of a lawsuit. In one of the many commercials, Pepsi showed a young man in the cockpit of a Harrier Jump Jet. Below ran the caption "Harrier Jet: 7 million Pepsi Points." There was a mechanism for buying additional Pepsi Points to complete a Pepsi Stuff order. John Leonard, of Seattle, Washington, sent in a Pepsi Stuff request with the minimum amount of points and a check for over $700,000US to make up for the extra points he needed. Pepsi did not accept the request and Leonard filed suit. The judgment was that a reasonable person viewing the commercial would realize that Pepsi was not, in fact, offering a Harrier Jet. In response to the suit, Pepsi added the words "Just Kidding" under the portion of the commercial featuring the jet as well as changing the "price" to 700 million Pepsi points (see Leonard v. Pepsico, Inc.). Civil action redirects here. ... This article is about the Harrier family of V/STOL aircraft. ... Leonard v. ...

In 1986, Coca-Cola and Pepsi were launched into space aboard the Space Shuttle in order to conduct a taste test. The companies had to design special cans for use in zero G conditions. The experiment was classified a failure by the shuttle crew, primarily due to the lack of refrigeration and gravity. Coke would later return to space with an improved delivery system, operation conducted and supervised by Mircea Mutiu.^{[citation needed]} This article is about the idea of space. ... This article is about the space vehicle. ... Zero-G is a popular term for zero-gravity. ... Fail and Phail redirect here. ... Refrigeration is the process of removing heat from an enclosed space, or from a substance, and rejecting it elsewhere for the primary purpose of lowering the temperature of the enclosed space or substance and then maintaining that lower temperature. ... Gravity is a force of attraction that acts between bodies that have mass. ...

Second Cola War

During the 1990s, a "second cola war" was reported in the United Kingdom.^{[citation needed]} This time it was due to the launch of Virgin Cola, as well as Sainsbury's store brand Classic Cola, which, unlike most store brand colas, was designed to look like a top product worthy of competition. For a few years both colas were competitive with Coca-Cola and Pepsi; at one point Coca-Cola even sued Sainsbury's claiming the design of the Classic Cola can was too similar to Coke's. However, today, both Virgin and Classic Cola are far behind the two major brands. Virgin Cola is a carbonated cola soft drink produced by Virgin Drinks, a subsidiary of the Virgin Group owned by Sir Richard Branson. ... This article is about the supermarket business. ... This article does not cite any references or sources. ... Classic Cola is a cola made for Sainsburys Supermarkets in the United Kingdom. ...

See also

• The Coca-Cola Company
• PepsiCo
• Pepsi Stuff
• Tuscola, IL vs Arcola, IL

The Coca-Cola Company (NYSE: KO) is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. ... PepsiCo, Incorporated (NYSE: PEP) is a global American beverage and snack company. ... Pepsi Stuff catalog cover Pepsi Stuff catalog page featuring Cindy Crawford Pepsi Stuff refers to a landmark marketing strategy and global integrated campaign launched by Pepsi, first in North America and then around the world, in the 1990s and continuing into the 2000s featuring merchandise that could be purchased with...

References

Notes

External links

• Official corporate Website of the Coca-Cola Company
• Official consumer Website of the Coca-Cola Company
• Official corporate Website of PepsiCo
• Official consumer Website of PepsiCo