Cole Cold is a line of soft drinks produced by S.M. Jaleel and Company in Trinidad and Tobago. It is available in Banana, Diet Banana, Pear, Pineapple, Ginger Beer, Grape, Kola Champagne, Diet Kola Champagne, Orange, Diet Orange, Cream Soda, Green Crush and Club Soda flavours. A soft drink is a drink that contains no alcohol. ...
The Cole Cold line was launched in 1981 to replace the company's traditional Red Spot brand. In 18 months following the launch, S.M. Jaleel was able to go from a 1% to a 30% market share. Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company. ...
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