In April 1994, Coles and SmithBooks, the country's two largest book store chains were merged. The resulting company, Chapters, Inc., opened Canada's first two book superstores under the Chapters name brand in November 1995, but retained the name Coles for its smaller-format bookstores in shopping malls. See also: 1993 in Canada, other events of 1994, 1995 in Canada and the Timeline of Canadian history. ... Chapters is a bookstore chain throughout Canada. ... 1995 (MCMXCV) was a common year starting on Sunday of the Gregorian calendar. ...
Since 2001, Coles and its parent company have been owned by Indigo Books and Music. See also: 2000 in Canada, 2002 in Canada and the Timeline of Canadian history. ... Indigo Books store at the Toronto Eaton Centre Indigo Books & Music, Inc. ...
While most independent bookstores turn over their inventory two, maybe three times a year, Paragraphe was turning it over at least four times per year.
Coles' McDonald's-style strategy best illustrates the problem: the bright yellow and fl colours were designed to draw people's attention to the store and bring them in, but also to get rid of them quickly.
Coles' in-store experience is not a pleasant one: you go in, you pick your book, you get out.
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