Color Television Inc. was an American research and development firm of the 1940s and 1950s devoted to creating a color television system to be approved by the Federal Communications Commission as the U.S. color broadcasting standard. Its system was one of three considered in a series of FCC hearings in 1949-1950, and was ultimately rejected. The firm was based in San Francisco, California. The FCCs official seal. ... The downtown San Francisco skyline, looking east from the central part of the city. ...