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Color psychology is a field of study devoted to analyzing the effect of color on human behavior and feeling, distinct from phototherapy (the use of ultraviolet light to cure infantile jaundice). It is important not to confuse color psychology with color symbolism. For example, symbolically, red may be used to denote danger, largely due to the fact that reds have the illusion of appearing nearer than other colors and, therefore have greater impact. In color psychology, on the other hand the colours of danger are yellow and black. In colour symbolism, green denotes envy in many cultures, while in color psychology, it is associated with balance. Color is an important part of the visual arts. ...
Light therapy or phototherapy consists of exposure to specific ranges of light wavelengths (using lasers or LEDs), or very bright, full-spectrum light, for a prescribed amount of time. ...
Note: Ultraviolet is also the name of a 1998 UK television miniseries about vampires. ...
Jaundice, also known as icterus (attributive adjective: icteric), is a yellowing of the skin, conjuctiva (clear covering over the sclera, or whites of the eyes) and mucous membranes caused by increased levels of bilirubin in the human body (or the body of another red blooded animal). ...
Color psychology is an immature field of study viewed dubiously by mainstream psychologists and therefore qualifies as "alternative medicine". Critics view it as an overstatement of what can be justified by research, and point out that different cultures have completely different interpretations of color. A psychologist is a scientist and/or clinician who studies psychology, the systematic investigation of the human mind, including behavior and cognition. ...
It has been suggested that Complementary and Alternative Medicine be merged into this article or section. ...
Practitioners of color psychology, sometimes called color consultants, claim there are a number of reactions to color which seem to be noted in most persons. They also note that common physiological effects often accompany the psychological effects.
Color consultants claim hues in the red area of color are typically viewed as "warm" while those in the blue and green range are typically viewed as "cool". Reds are also viewed as active and exciting, while the blues and greens are viewed as soothing and passive. Physiological tests have revealed similar responses. It's claimed that red hues increase bodily tension and stimulate the autonomic nervous system, while "cool" hues release tension. Red may be any of a number of similar colors at the lowest frequencies of light discernible by the human eye. ...
Color consultants also point to an increasing number of studies linking colors to specific responses. One study found that weight lifters have more powerful performances in blue rooms, and another study found that babies cry more frequently in yellow rooms. Another (by Dr. Alexander Schauss, Ph.D., of the American Institute for Biosocial Research, cited on [Color Matters: pink]) used Baker-Miller Pink ("drunk tank pink") to calm prisoners. Color consultants believe that the colors used in the design of environment can have a significant impact on the emotions and performance of people within that environment. The term Blue may refer any of a number of similar colors. ...
Although color psychology is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans. The ancient Chinese, Egyptians, and Indians believed in chromotherapy, or healing with colors. This article or section does not cite its references or sources. ...
See also Color Symbolism describes the use of color as a symbol throughout cultures and religions. ...
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