FACTOID # 161: If you are looking for work, just go to the Falkland Islands! They have full employment and a labor shortage.
 
 Home   Encyclopedia   Statistics   Countries A-Z   Flags   Maps   Education   Forum   FAQ   About 
 
WHAT'S NEW
RECENT ARTICLES
More Recent Articles »
 

SEARCH ALL

FACTS & STATISTICS    Advanced view

Search encyclopedia, statistics and forums:

 

 

(* = Graphable)

 

 


Encyclopedia > ComScore

comScore is an internet marketing research company that provides marketing data and services to many of the internet's largest businesses [1]. comScore tracks all internet data on its surveyed computers, giving it a great deal of insight into online behavior. Image File history File links No higher resolution available. ... Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. ...

Contents

Data collection and reporting

comScore maintains a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and Marketscore) installed on their computers. In exchange for joining the comScore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes.


comScore is up-front about collecting user data [2] and the software's ability to track all of a user's internet traffic, including normally secure (https://) connections used to communicate banking and other confidential information. [3] https is a URI scheme used to indicate a secure HTTP connection. ...


comScore estimates that two million users are part of the monitoring program.[4] However, self-selected populations, no matter how large, may not be representative of the population as a whole. To get the most accurate data, comScore adjusts the statistics using weights to make sure that each population segment is adequately represented. To calculate these weights, comScore regularly recruits panelists using random digit dialing and other offline recruiting methods to accurately determine how many users are online, aggregated by geography, income, and age. [5] [6] [7] Correcting the comScore data requires having accurate demographics about the larger pool of users. However, some comScore users are recruited without being asked to give demographic information, and in other cases users may not be truthful about their demographics. To ensure the accuracy of the data, comScore verifies its users' demographics during the course of measuring statistical data. [8] Selection bias, sometimes referred to as the selection effect, is the error of distorting a statistical analysis due to the methodology of how the samples are collected. ... In mathematics, a coefficient is a constant multiplicative factor of a certain object. ... Random digit dialing (RDD) is a method for selecting people for involvement in telephone statistical surveys by generating telephone numbers at random. ...


The corrected data is used to generate reports on topics ranging from web traffic [9] to video streaming activity [10], and consumer buying power [11]. // Web traffic is the amount of data sent and received by visitors to a web site. ...


Criticism

A Harvard researcher alleges that there are a few cases where comScore software has been installed on users' computers without their knowledge. comScore admits it was in discussion with DollarRevenue, a company known for distributing spyware. However, comScore says that no contract was ever signed, and that once it realized DollarRevenue was distributing its software months later, it took steps to prevent the DollarRevenue-distributed software from sending data to comScore.[12] Stanford IT notes the monitoring software has been bundled with file sharing program iMesh without users being aware of it [3], although comScore's relationship with iMesh was short-lived and occurred several years ago. [12] . The initial letter is shown capitalized due to technical restrictions. ...


In the past, the software forwarded users' internet traffic through comScore proxy servers, which caused criticism among IT professionals. [3] [13] As a result, several universities and banks took steps to block the proxy servers. [14] [15] In response to these concerns, comScore no longer uses this technology.[citation needed] This article or section does not cite any references or sources. ...


Awards

comScore was selected by World Economic Forum as one of 47 innovative companies in 2007.[16] This article or section does not cite any references or sources. ...


Company history

comScore Networks was founded in August 1999 in Reston, Virginia. [17] Lake Anne Plaza in Reston Reston is a planned community and an unincorporated census-designated place located in western Fairfax County, Virginia in the Washington, D.C. metropolitan area. ...


Media Metrix originated as the PC Meter company and began publishing statistics in January 1996. [18] In July 1997, it changed its name to Media Metrix, citing the desire to track a wider variety of interactive traffic. [19] In October 1998, Media Metrix merged with its nearest rival, Relevant Knowledge. [20] The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on the first day of trading. [21] In June 2000, the company acquired Jupiter Communications for $414 million in stock, and changed its name to Jupiter Media Metrix. [22] In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival comScore for $1.5 million in June 2002. [23] An initial public offering (IPO) is the first sale of a corporations common shares to public investors. ... The dot-com bubble was a speculative bubble covering roughly 1995–2001 during which stock markets in Western nations saw their value increase rapidly from growth in the new Internet sector and related fields. ...


comScore announced on March 30, 2007 its intent to sell shares in an initial public offering and be traded on the Nasdaq using the symbol "SCOR".[24][4] An initial public offering (IPO) is the first sale of a corporations common shares to public investors. ...


See also

Competitors in internet market research include Alexa, Compete, Inc, Nielsen//NetRatings, Hitwise, and Netcraft. It has been suggested that Global 500 (internet) be merged into this article or section. ... When TV viewers or entertainment professionals in the United States mention ratings they are often referring to Nielsen Ratings, a system developed by Nielsen Media Research to determine the audience size and composition of television programming. ... Hitwise provides insights into the performance of websites within the selected industry. ... Netcraft is an Internet monitoring company based in Bath, England (recently having relocated from Bradford on Avon). ...


References

  1. ^ comScore Clients. Retrieved on 2006-10-01.
  2. ^ OpinionSquare Privacy Policy & User License Agreement. Retrieved on 2006-11-02.
  3. ^ a b c MarketScore Spyware. Stanford Information Security Office (2005-01-11).
  4. ^ a b comScore's March 30th S-1 SEC form. SEC (2007-03-30).
  5. ^ (2001). "Review of comScore Methodology". Advertising Research Foundation (ARF).
  6. ^ Collecting & Analyzing Web Usage Data from User Panels p7,9,13. comScore (2001-04).
  7. ^ comScore Methodology. Retrieved on 2006-11-02.
  8. ^ The “Professional Respondent” Problem In Online Survey Panels Today p8-10. comScore (2005-06).
  9. ^ "comScore Releases Worldwide Ranking of Top Web Properties", comScore, 2006-10-26. 
  10. ^ "comScore Releases U.S. Video Metrix Rankings", comScore, 2006-09-27. 
  11. ^ "Newspaper Web Site Audiences Grow Faster Than Total Internet Populations In Largest U.S. Markets", comScore, 2002-07-08. 
  12. ^ a b Lisa Lerer (2006-12-97). How Much Privacy?. Forbes.
  13. ^ An Analysis of the New Marketscore Proxy. Cornell's IT Security Office (2005-05-31).
  14. ^ "'Researchware' watches where you click", MSNBC, 2005-04-20. 
  15. ^ "ComScore: Spyware or 'researchware'?", CNET, 2004-12-20. 
  16. ^ Technology Pioneers. World Economic Forum. Retrieved on 2007-05-19.
  17. ^ "comScore Networks Introduces "Customer Knowledge Platform" that Provides a 360 ° View of Customer Buying and Browsing Behavior on the Internet", comScore, 2000-09-18. 
  18. ^ Surfing Down Memory Lane to January 1996: comScore Media Metrix Revisits First-Ever Web Site Rankings
  19. ^ "PC Meter Renames, Remakes Itself", Wired News, 1997-07-21. 
  20. ^ "2 Rating Services For Web Merge", SFGate, 1998-10-13. 
  21. ^ "May 7, 1999 Market Close", Motley Fool. 
  22. ^ "Media Metrix, Jupiter merge in $414 million deal", CNET, 2000-06-27. 
  23. ^ "Jupiter sells part of measurement unit", CNET, 2002-06-06. 
  24. ^ Web-traffic specialist comScore files for IPO. MarketWatch (2007-04-02).
  25. ^ MarketScore. SpywareGuide. Retrieved on 2006-11-02.
  26. ^ Report of Independent Accountants. Ernst & Young (2005-09-20).

For the Manfred Mann album, see 2006 (album). ... October 1 is the 274th day of the year (275th in leap years) in the Gregorian calendar. ... For the Manfred Mann album, see 2006 (album). ... November 2 is the 306th day of the year (307th in leap years) in the Gregorian calendar, with 59 days remaining. ... “Securities and Exchange Commission” redirects here. ... For the Manfred Mann album, see 2006 (album). ... November 2 is the 306th day of the year (307th in leap years) in the Gregorian calendar, with 59 days remaining. ... MSNBC, a combination of MSN and NBC, is a 24-hour cable news channel in the United States and Canada, and a news website. ... This article or section does not cite its references or sources. ... This article or section does not cite any references or sources. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... May 19 is the 139th day of the year (140th in leap years) in the Gregorian calendar. ... Wired News, online at Wired. ... Todays San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young. ... The Motley Fool is a commercial website about stocks, investing, and personal finance. ... This article or section does not cite its references or sources. ... This article or section does not cite its references or sources. ... For the Manfred Mann album, see 2006 (album). ... November 2 is the 306th day of the year (307th in leap years) in the Gregorian calendar, with 59 days remaining. ... Ernst & Young is one of the largest professional services firms in the world, and one of the Big Four auditors, along with PricewaterhouseCoopers (PwC), Deloitte Touche Tohmatsu (Deloitte) and KPMG. Ernst & Young is a global organization consisting of many member firms. ...

External links

  • comScore
  • OpinionSquare and PermissionResearch (often classified as spyware [25]), distribution sites for comScore's data-collection software [26]

 
 

COMMENTARY     


Share your thoughts, questions and commentary here
Your name
Your comments

Want to know more?
Search encyclopedia, statistics and forums:
 


Lesson Plans | Student Area | Student FAQ | Reviews | Press Releases |  Feeds | Contact
The Wikipedia article included on this page is licensed under the GFDL.
Images may be subject to relevant owners' copyright.
All other elements are (c) copyright NationMaster.com 2003-5. All Rights Reserved.
Usage implies agreement with terms, 1022, m