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Three Forms of Strategy: Corporate, Competitive and Strategy in General (1089 words) |
 | The objectives of this brief paper are to clarify the general concept of strategy and draw attention to the importance of distinguishing among three forms of strategy: (1) strategy or "strategy in general," (2) corporate strategy and (3) competitive strategy (Figure 1). |
| Competitive strategy hinges on a company’s capabilities, strengths, and weaknesses in relation to market characteristics and the corresponding capabilities, strengths, and weaknesses of its competitors. |
| Competitive strategy is concerned with competitors and the basis of competition. |
| Michael Porter's Big Ideas (2705 words) |
| Strategy is about the basic value you're trying to deliver to customers, and about which customers you're trying to serve. |
| Strategy used to be thought of as some mystical vision that only the people at the top understood. |
| But that violated the most fundamental purpose of a strategy, which is to inform each of the many thousands of things that get done in an organization every day, and to make sure that those things are all aligned in the same basic direction. |
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