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Cookie Crisp is a breakfast cereal created in the early 1970s. It is currently manufactured by General Mills in the United States and Cereal Partners (under the Nestlé brand) in other countries. Image File history File links Circle-question. ... Shortcut: WP:NOR Wikipedia is not the place for original research such as new theories. ... Image File history File links Unbalanced_scales. ... A spoonful of breakfast cereal of the corn-flake variety, with milk and strawberry. ... The 1970s decade refers to the years from 1970 to 1979, inclusive. ... General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ... Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé established in 1990 to produce breakfast cereals. ... This article is about the company. ...

Past mascots

A box of Ralston's Cookie Crisp breakfast cereal in the 1970s, featuring Cookie Jarvis.

The original Cookie Crisp mascot, Cookie Jarvis (1971 - 1983), was a wizard in the Merlin mold, with a wand, long robe, pointy hat, and big white beard. Both the wand and the pointy hat were decorated with chocolate chip cookies. During his administration as Cookie Crisp mascot, Cookie Jarvis actually presided over three versions of Cookie Crisp: Ralston's Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. With one wave of his wand, Cookie Jarvis magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it. Image File history File links Cookie_Jarvis_on_the_Cookie_Crisp_box. ... Image File history File links Cookie_Jarvis_on_the_Cookie_Crisp_box. ... Ralston (Baile Raghnaill in Scottish Gaelic) is a small, suburban settlement in Renfrewshire, Scotland, bordering onto the eastern edge of the royal burgh of Paisley. ... A spoonful of breakfast cereal of the corn-flake variety, with milk and strawberry. ... The 1970s decade refers to the years from 1970 to 1979, inclusive. ... 1971 (MCMLXXI) was a common year starting on Friday. ... 1983 (MCMLXXXIII) was a common year starting on Saturday of the Gregorian calendar. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Merlin Ambrosius (Welsh: Myrddin Emrys (Merlin the Wise); also known as Myrddin Wyllt (Merlin the Wild), Merlin Caledonensis (Scottish Merlin), Merlinus, and Merlyn) is the personage best known as the mighty wizard featured in Arthurian legends, starting with Geoffrey of Monmouths Historia Regum Britanniae. ... A plate of chocolate chip cookies A chocolate chip cookie is a type of cookie originating in the United States. ... The Ralston Purina Company, based in St. ...

Eventually, Cookie Jarvis was phased out in favor of a new mascot, the Cookie Crook (1980 - 1997). The Cookie Crook was the anti-hero mascot and one of the earliest mascots for the cereal, who often attempted to steal the Cookie Crisp. He has a comb mustache, and wears a red chef's hat with cookies all over it. He also wears a black mask that goes over his face and nose, and a purple shirt. 1980 (MCMLXXX) was a leap year starting on Tuesday. ... 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ... In literature and film, an anti-hero is a central or supporting character that has some of the personality flaws and ultimate fortune traditionally assigned to villains but nonetheless also have enough heroic qualities or intentions to gain the sympathy of readers or viewers. ... Chefs in training in Paris Chef is a term commonly used to refer to an individual who cooks professionally. ...

Along with the Cookie Crook came Officer Crumb (1983 - 1997). Officer Crumb (sometimes known simply as the Cookie Cop) is a police officer, who was always trying to thwart the attempts of the Cookie Crook from stealing the Cookie Crisp. He is dressed in a standard blue police uniform, has a big nose, with a brown, thick mustache underneath it, and a unibrow hanging over his eyes. He spoke in an Irish accent and often was a diminutive character. At first, he was portrayed as a bit of a dupe, always losing out to the Cookie Crook, but eventually it was decided that having a criminal constantly thwarting a police officer was sending the wrong message to kids. So for the majority of their tenure as mascots, Officer Crumb would consistently come out on top, preventing the Crook from stealing the cereal time and again. A typical ad would begin with the Cookie Crook attempting to steal the cereal from a live-action breakfast table (often he and Officer Crumb were portrayed as no larger than mice, so their pictures on the cereal bowl were "life size.") The Crook would have some new gadget or scheme to steal the cereal, but then the Officer would arrive and save the kid's cereal in the nick of time. Despite his heroics, Officer Crumb was a secondary character, with the ever-failing Cookie Crook as the main mascot for the cereal. Eventually the format of the ads changed to full animation, with the duo portrayed as the size of normal humans and a more slapstick approach (similar to Looney Tunes) was used. 1983 (MCMLXXXIII) was a common year starting on Saturday of the Gregorian calendar. ... 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ... A police officer is a person who works for a police force. ... The artist Frida Kahlo often portrayed herself with an exaggerated unibrow. ... Wikipedia does not have an article with this exact name. ...

Officer Crumb, the Cookie Crisp Crook, and Chip the Cookie Hound

In the early 90's, the Cookie Crook was given a sidekick in Chip the Dog, a fat canine who also wore a mask and helped him in his crimes. Chip would howl the cereal's name ("Coooooooooooookie Crisp!") in each ad, before he and his master were inevitably foiled by Officer Crumb. Despite starting as a sidekick, Chip soon began getting larger parts in the ads, until finally, in 1997, he took over as the main mascot for the cereal, and the Cookie Crook and Officer Crumb were dropped altogether. In the new format of the ads, Chip was a friendly pooch (who no longer wore a mask) who would go around offering Cookie Crisp to children. Typically an adult would interfere on the grounds that cookies are not breakfast food, but they would change their minds once Chip gave them a taste of his cereal. Image File history File links Cookiecrisp. ... Image File history File links Cookiecrisp. ... 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ...

Current advertisement campaign

In 2005, Chip was radically redesigned, gaining a change in both attitude and species. He is now Chip the Wolf (originally known as Howler), a slim grey wolf in a red sweater. Ironically, his new design seems to have come with a change back to his criminal ways-the new ads generally depict him trying to steal Cookie Crisp from kids using various schemes but always coming up short. In this respect he is much like the Trix rabbit. 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... Trix box cover, 2006 Trix is a popular brand of breakfast cereal made by General Mills. ...

Later in 2005, a peanut butter-flavored variety of Cookie Crisp was introduced, titled Peanut Butter Cookie Crisp. 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... This article or section does not adequately cite its references or sources. ...

In 2006, a double chocolate flavored variety of Cookie Crisp was introduced, titled Double Chocolate Cookie Crisp. For the Manfred Mann album, see 2006 (album). ...

Taglines

• You can't have cookies for breakfast, but you can have Cookie Crisp! (1971 - 1983)
• If you like cookies, you'll love Cookie Crisp! (1983 - 1990)
• Little cookies you can't resist. (1991 - 1996)
• Coooookie Crisp! (1991 - Current)
• It's like lots and lots of little chocolate chip cookies for breakfast! (1996 - 1997)
• Doggone good cookies for breakfast! (1997 - 2000)
• The one with the big chocolate chip cookie taste. (1998 - 2002)