A copywriter is a person who writes text, or copy, for clients. Most copywriters work in advertising or marketing, producing copy that's intended to persuade a reader to buy a product or service or otherwise take action. Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... It has been suggested that Product marketing be merged into this article or section. ... Persuasion is a form of influence. ...

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media. Ultimately, the kinds of ads and media a copywriter will work in depend on his or her own inclination and what clients ask for. Direct marketing is a form of marketing that attempts to send its messages directly to consumers, often without the use of intervening media. ... A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ... Lyrics are the words in songs. ... This NeXTcube used by Berners-Lee at CERN became the first Web server. ... A screenplay or script is a blueprint for producing a motion picture. ... A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. ... There are various forms of catalog or catalogue, each organized registers of some set of objects. ... Roadside billboards frequently encourage passersby to visit local businesses. ... Wikipedia does not yet have an article with this exact name. ...

Copywriters can work for themselves, freelancing for a variety of clients. They may also work within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines. An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. ... Public relations is, simply stated, the art and science of building relationships between an organization and its key audiences. ... A collection of magazines A magazine is a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers. ...

A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their ads' verbal and textual content, the art director has ultimate responsibility for the visual look and appeal, and both are responsible for coming up with big, effective, persuasive ideas. The term art director, is an overall title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. ...

Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. A copywriter would write an ad designed to sell you a car, while a technical writer would write the operator's manual designed to tell you how to use it. A technical writer creates documentation for a field or technology. ...

Because the words sound alike, many people confuse copywriters with people who work in copyright law. The careers are unrelated. Copyright symbol. ...

Giants in the copywriting field include David Ogilvy, William Bernbach, Steve Slaunwhite, Robert W. Bly and Leo Burnett. To meet Wikipedias quality standards, this article or section may require cleanup. ... William (Bill) Bernbach (1911-1982) was a notable figure in the history of American advertising. ... Steve Slaunwhite is an acclaimed freelance copywriter and author. ... Robert W. Bly -- often referred to in the trade as Bob Bly -- is a an authoritative writer on the subjects of copywriting, freelance writing, and other marketing/writing subjects. ... Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. ...

Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers, Joseph Heller, Terry Gilliam, Salman Rushdie, and Don DeLillo. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then retired to become a very successful copywriter.) Dorothy Leigh Sayers (Oxford, 13 June 1893 – Witham, 17 December 1957) was a British author, translator, student of classical and modern languages, and Christian humanist. ... Joseph Heller (May 1, 1923 – December 12, 1999) was an American satirist best remembered for writing the satiric World War II classic Catch-22. ... Terry Gilliam at Cannes 2001. ... Salman Rushdie Salman Rushdie (born Ahmed Salman Rushdie, Urdu: أحمد سلمان رشدی, Hindi: अह्मद सलमान रश्डी on June 19, 1947, in Bombay, India) is an Indian-born British essayist and author of fiction, most of which is set on the Indian subcontinent. ... Don DeLillo (born November 20, 1936) is an American author best known for his novels, which paint detailed portraits of American life in the late 20th and early 21st centuries. ... Herschell Gordon Lewis (born 15 June 1926, in Pittsburgh, Pennsylvania, USA) is a film-maker best known for creating the splatter film subgenre of horror. ... This article is in need of attention. ...

See also

• List of copywriters
• List of former copywriters
• Copy (written)