Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act – to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action. Scribe Writing Writing, in its most general sense, is the preservation and the preserved text on a medium, with the use of signs or symbols. ... A person is defined by philosophers as a being who is in possession of a range of psychological capacities that are regarded as both necessary and sufficient to fulfill the requirements of personhood. ... Wall Street, Manhattan is the location of the New York Stock Exchange and is often used as a symbol for the world of business. ... This article does not cite its references or sources. ... An idea (Greek: ιδέα) is a specific thought which arises in the mind. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... Wikibooks has more about this subject: Marketing Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ... Copy (written) refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines and advertising. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... Persuasion is a form of influence. ... Perspective in theory of cognition is the choice of a context or a reference (or the result of this choice) from which to sense, categorize, measure or codify experience, cohesively forming a coherent belief, typically for comparing with another. ...

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media. Direct marketing is a form of marketing that attempts to send its messages directly to consumers, often without the use of intervening media. ... A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ... Lyrics are the words in songs. ... WWWs historical logo designed by Robert Cailliau The World Wide Web (WWW or simply the Web) is a system of interlinked, hypertext documents that runs over the Internet. ... A screenplay or script is a blueprint for producing a motion picture. ... A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. ... Mail order is a term which describes the buying of goods or services by mail delivery. ... The examples and perspective in this article or section may not represent a worldwide view. ... Wikipedia does not yet have an article with this exact name. ...

On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in a SEO-wise manner. A website (or Web site) is a collection of web pages, typically common to a particular domain name or subdomain on the World Wide Web on the Internet. ... How PageRank Works PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of measuring its relative importance within the set. ... Google search is the worlds most popular search engine. ... A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand. ... Repetition is the occurrence of an event which has occurred before. ... In computer science, a keyword is an identifier which indicates a specific command. ... A webpage or web page is a page of the World Wide Web, usually in HTML/XHTML format (the file extensions are typically htm or html) and with hypertext links to enable navigation from one page or section to another. ... Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from natural (organic or algorithmic) search results. ...

Copywriters

Copywriters can work for themselves as independent contractors , freelancing for a variety of clients. They may also work as employees within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines. An independent contractor is a person or business which provides goods or services to another entity under terms specified in a contract. ... Employment is a contract between two parties, one being the employer and the other being the employee. ... An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. ... Public relations (PR) is the business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. ... This article is about the magazine as a published medium. ...

A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their advertisments' verbal and textual content, the art director has ultimate responsibility for the visual look and appeal, and both are responsible for coming up with big, effective, persuasive ideas. The term art director, is an overall title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. ...

Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter would write an ad designed to sell a car, while a technical writer would write the operator's manual to explain how to use it. A technical writer creates documentation for a field or technology. ...

Because the words sound alike, copywriters are sometimes confused with people who work in copyright law. The careers are unrelated. Copyright symbol Copyright is a set of exclusive rights regulating the use of a particular expression of an idea or information. ...

Well-known copywriters include David Ogilvy, William Bernbach, Robert W. Bly, Clayton Makepeaceand Leo Burnett. Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers, Joseph Heller, Terry Gilliam, Salman Rushdie, Don DeLillo, and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then retired to become a very successful copywriter.) To meet Wikipedias quality standards, this article or section may require cleanup. ... William (Bill) Bernbach (1911-1982) was a notable figure in the history of American advertising. ... Robert W. Bly -- often referred to in the trade as Bob Bly -- is an authoritative writer on the subjects of copywriting, freelance writing, and other marketing/writing subjects. ... Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. ... Dorothy Leigh Sayers (Oxford, 13 June 1893 – Witham, 17 December 1957) was a renowned British author, translator, student of classical and modern languages, and Christian humanist. ... (May 1, 1923 – December 12, 1999) was an American satirist best remembered for writing the satiric World War II classic Catch-22. ... Terry Gilliam at Karlovy Vary 2006. ... Salman Rushdie (born Ahmed Salman Rushdie, on June 19, 1947, in Bombay, India) is a British-Indian essayist and author of fiction, most of which is set on the Indian subcontinent. ... Don DeLillo (born November 20, 1936) is an American author best known for his novels, which paint detailed portraits of American life in the late 20th and early 21st centuries. ... Shigesato Itoi (糸井重里 Itoi Shigesato, born November 10, 1948) is a famous Japanese copywriter and game designer. ... Herschell Gordon Lewis (born 15 June 1926, in Pittsburgh, Pennsylvania, USA) is a film-maker best known for creating the splatter film subgenre of horror. ... Grindhouse redirects here. ...

See also

• List of copywriters
• List of former copywriters
• Copy (written)
• Advertising
• Swipe file
• Search engine optimization
• Seo pr
• Communication design

This is a list of well-known advertising copywriters. ... Many creative people spend time early in their careers working as advertising copywriters. ... Copy (written) refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines and advertising. ... Wikibooks has more about this subject: Marketing Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. ... There are very few or no other articles that link to this one. ... Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from natural (organic or algorithmic) search results. ... Communication design is a sub-discipline of design (sometimes referred to as Graphic Design) which is concerned with how media intermission such as, print and digital pieces of work communicate with people in a visual way. ...

External links

• Copywriting in the classic advertising book Scientific Advertising
• How to write and distribute articles
• How to write effective headlines
• Direct marketing copywriting tips and techniques
• Insider's guide to freelance copywriting
• copywriting copywriting process
• Professional copywriter Learn more