"Competitive Strategy" is often used in place of "Corporate Strategy" and vice versa.

Essentially, the term “competitive strategy” is how a company decides to compete within a market in response or giving regard to the strategies and positions of their competition in order to gain a considerable sustainable competitive advantage (SCA).

See Michael Porter studies for further details. Michael E. Porter (born 1947) is the Bishop William Lawrence University Professor, based at Harvard Business School where he leads the Institute for Strategy and Competitiveness. ...