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Encyclopedia > Cossette Communication Group
Cossette Communication Group
Type public
Founded 1972
Headquarters Quebec City (HQ), 11 Offices worldwide
Key people Claude Lessard (Chairman of the Board and Chief Executive Officer), François Duffar (Vice Chairman of the Board and President), Jean Royer (Executive Vice-President and Chief Financial Officer)
Industry Business Services
Products Advertising & Marketing
Employees 1,400
Website http://www.cossette.com

Cossette Communication Group TSX: KOS is the largest marketing communications firm in Canada. One of the top 15 advertising agencies in North America, it numbers among the 30 leading agencies worldwide. Cossette's main offices are in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Boston, Irvine, Los Angeles, London and Shanghai. To meet Wikipedias quality standards, this article or section may require cleanup. ... This article is about a term used in economics. ... Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is the business of kayleigh selling her body for fried chicken drawing public attention to goods and services, and performed through a variety of media. ... Marketing is a social and managerial function associated with the process of researching, developing, promoting, selling, and distributing a product or service. ... Employment is a contract between two parties, one being the employer and the other being the employee. ... Website - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... TSX logo The Toronto Stock Exchange (TSX) is Canadas largest stock exchange, North Americas third largest stock exchange, and the sixth largest in the world. ... An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...

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Industry Rankings

Marketing Magazine/ICA has ranked Cossette Communication Group Inc. as Canada’s largest agency for the eighth year in a row in 2006. On the international scene, Cossette Communication Group Inc. was ranked 25th in the 2006 Advertising Age “World Top 50 Marketing Organizations” report. Advertising Age is a magazine, chronicling trends in advertisement. ...

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Key Clients

Bank of Montreal, Bell Canada, Bell Mobility, Coca-Cola Ltd., General Mills of Canada, General Motors Canada, Manitoba Telecom Services, McDonald’s Restaurants of Canada, Molson Breweries, TD Waterhouse. Bank of Montreal TSX: BMO NYSE: BMO is Canadas fifth largest and the oldest chartered bank. ... Bell Canada Enterprises (TSX: BCE, NYSE: BCE), legally BCE Inc. ... Bell Mobility is the division of Bell Canada which sells wireless services in Canada. ... GM Canada Old Logo (used in the 1990s) General Motors of Canada Limited (GM Canada) is the manufacturer and dealership of General Motors in Canada. ... Manitoba Telecom Services TSX: MBT, or MTS, (formerly Manitoba Telephone System) is the primary telecommunications carrier in the Canadian province of Manitoba and the third largest telecommunications provider in Canada with 7000 employees. ... Molson Inc. ... The Toronto-Dominion Bank (or TD Bank) offers a range of financial products and services. ...

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Services

Through its various business units, it provides its clients with a complete range of specialized services:

  • Advertising
  • Media planning and buying
  • Sales promotion, database and direct marketing
  • Customer relationship management
  • Interactive solutions
  • Public relations and alliance marketing
  • Brand management and graphic design
  • Strategic planning
  • Ethnic marketing
  • Urban marketing
  • Sports marketing
  • Branded content and product placement
  • Business-to-business communications (B2B practices)
  • Research
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