Pay per lead (PPL) is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to PPC (pay per click), PPS (pay per sale) and PPA (pay per action) advertising methods that require the advertiser to respectively pay for clicks, sales and actions generated through a marketing venue. Commercialism redirects here. ... Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ... Look up click in Wiktionary, the free dictionary. ... Sale is the name of several places: Sale, Victoria, Australia Sale, Greater Manchester, England Sale, Italy (pronunciation: SAH-leh) - in the province of Alessandria Salè, Morocco Sale Marasino (first pronunciation: SAH-leh), an Italian commune in the province of Brescia Sale is also a type of contract for the exchange...

The cost associated with each lead purchased by an advertiser or vendor utilizing PPL marketing, is refered to as Cost per lead (CPL).