Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. Online advertising is advertising on the Internet. ... It has been suggested that Internet marketing be merged into this article or section. ...

CPA is considered the optimal form of buying online advertising from the advertiser's point of view. An advertiser only pays for the ad when an action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be performed is determined by the advertiser.) Google has incorporated this model into their Google AdSense ^[1] offering while eBay has recently announced a similar pricing called AdContext. Online advertising is advertising on the Internet. ... AdSense is an ad serving program run by Google. ...

A related term, eCPA or effective Cost Per Action, is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a CPC, CPM, or CPT basis. Effective Cost Per Action or eCPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Effective Cost Per Action or eCPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. ...

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased. Online advertising is advertising on the Internet. ...

Other common forms, of charging for advertising, include:

• CPC
• CPM
• CPT

Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. ...

See also

• Internet marketing
• CTR - Click-through rate
• [[Cost Per Mille|CPM]] - Cost Per Mille
• eCPM - Effective Cost Per Mille
• CPT - Cost per thousand
• CPI - Cost Per Impression
• PPC - Pay per click
• CPA - Cost Per Action
• CPC - Cost Per Click
• eCPA - effective Cost Per Action
• CPT
• Cost per Conversion
• VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers

Wikibooks has more about this subject: Marketing Internet marketing is the use of the Internet to advertise and sell goods and services. ... Click-through rate or CTR is a way of measuring the success of an online advertising campaign. ... Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost per thousand or cost per mille (abbreviated as CPT or, more commonly, CPM) is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. ... Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. ... Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ... Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Effective Cost Per Action or eCPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Value Per Action (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model. ...

References

1. ^ Reference: Google Tries Out Affiliate Ads