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CoverGirl was founded in 1958 in Baltimore, Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this make-up line by allowing “cover girls,” fashion models that would appear on the front of magazines, to wear their products. Baltimore redirects here. ...
ŹNoxzema is a skin cleanser marketed by Procter & Gamble. ...
Procter & Gamble Co. ...
Year 1989 (MCMLXXXIX) was a common year starting on Sunday (link displays 1989 Gregorian calendar). ...
Originally offering only six products ("medicated face make-up," in keeping with Noxzema's product theme), it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry. This article does not cite any references or sources. ...
Photograph of the once famous model Dovima A model is a person who poses or displays for purposes of art, fashion, or other products and advertising. ...
CoverGirl is known also for its sponsorship of America's Next Top Model and its tagline — Easy, Breezy, Beautiful, CoverGirl. âANTMâ redirects here. ...
Recent history
When Marc Pritchard became part of the works behind CoverGirl Cosmetics, he came up with the marketing campaign “Easy, Breezy, Beautiful Cover Girl”. After this campaign was launched, CoverGirl Cosmetics soon became the “number one mass-market share position in the U.S., Canada and Switzerland, while also doubling its share in Mexico and substantially increasing sales in Australia”[citation needed]. The marketing campaign also includes television sponsorships; currently CoverGirl is sponsoring "America's Next Top Model". âANTMâ redirects here. ...
As of 2007, the most recent "face" of CoverGirl is Queen Latifah. Queen Latifah said, "I stand behind companies I believe in, and I get involved in projects where I know I can make a positive impact," in an interview with Heather Staible[citation needed]. During the same interview Queen Latifah also stated that, with her as the new face of CoverGirl, it inspires women of color along with highlighting natural beauty. 2007 is a common year starting on Monday of the Gregorian calendar. ...
Also see the Arab singer Latifa Dana Elaine Owens (born March 18, 1970 in Newark, New Jersey) is a Grammy-winning American rapper/singer, model, and Academy Award-nominated actress. ...
CoverGirl is one of the largest U.S. brands to conduct animal testing, but Procter & Gamble contends that they have discontinued animal testing with respect to about 80% of their products worldwide.[1] For other uses, see Animal testing (disambiguation). ...
Competition CoverGirl is sold primarily in drugstores, convenience stores, and supermarkets. Maybelline Cosmetics, which is owned by L'Oréal, is CoverGirl's biggest competition, as both companies target similar groups of women, and sell their products within the same price range. Examples of higher end cosmetic competitors sold within drugstores and supermarkets include Revlon, Almay, Neutrogena, L'Oréal, and Max Factor. Lower end competitors in the drugstore include NYC Cosmetics and Wet 'n' Wild Cosmetics. For the Chuck Berry song, see Maybellene. ...
Revlon (NYSE: REV) is an American cosmetics company. ...
Neutrogena is an American brand of products that includes facial products, hair care products, and products for the skin, including those that treat acne and moisturize the skin. ...
The LOréal Group Euronext: FR0000120321, headquartered in the Paris suburb of Clichy, France, is the worlds largest cosmetics and beauty company. ...
The cosmetic firm Max Factor was named after Max Factor, Sr (b. ...
Endorsers Many successful models have represented CoverGirl Cosmetics. Super stars in the vein of Brandy, Molly Sims, Faith Hill, Tyra Banks, Queen Latifah and most recently Rihanna, Keri Russell, and Drew Barrymore have modelled for CoverGirl. Christie Brinkley was the first face of CoverGirl, and modelled for the company for over 20 years. Recently she was rehired to represent their Advanced Radiance Age-Defying Liquid Makeup foundation. CoverGirl has also given a $100,000 contract to the winners of cycles 3 through 8 of the popular modeling reality television show, America's Next Top Model. The winners of the show are Adrianne Curry, Yoanna House, Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English,Jaslene Gonzalez and Heather Kuzmich. Brandy on the cover of her album Full Moon Brandy Rayana Norwood (born February 11, 1979 in McComb, Mississippi), known professionally as Brandy, is an African American pop/R&B singer and actress. ...
Molly Sims (born May 25, 1973 in Murray, Kentucky) is an American model and actress. ...
Audrey Faith Perry McGraw, known professionally by her first married name Faith Hill (born September 21, 1967), is an American country singer, known for her commercial success as well as her marriage to fellow country singer Tim McGraw. ...
This article needs additional references or sources for verification. ...
Also see the Arab singer Latifa Dana Elaine Owens (born March 18, 1970 in Newark, New Jersey) is a Grammy-winning American rapper/singer, model, and Academy Award-nominated actress. ...
Rihanna (born Robyn Rihanna Fenty on February 20, 1988) is a Bajan singer with musical influences from R&B, pop, reggae, rock, dancehall and funk. ...
Keri Lynn Russell (born March 23, 1976) is a Golden Globe-winning American actress and dancer. ...
Drew Blyth Barrymore (born February 22, 1975) is an American actress and film producer, the youngest member of the Barrymore family of American actors. ...
This article does not cite any references or sources. ...
âANTMâ redirects here. ...
Adrianne Marie Curry (born August 6, 1982 in Joliet, Illinois) is an American fashion model and reality television contestant. ...
Yoanna House (born April 9, 1980 in Jacksonville, Florida) is an American fashion model and television personality. ...
Eva Marcelle Pigford (born October 30, 1984 in Los Angeles, California) is an African-American fashion model and actress. ...
Naima Mora is an American model and actress. ...
Nicole Linkletter (born February 27, 1986) is the winner of Cycle 5 of the reality TV series Americas Next Top Model. ...
Danielle Evans (also known as Dani Evans) is an American fashion model and television personality. ...
CariDee English (born in 1985, from Fargo, North Dakota) was named the winning contestant of Cycle 7 of Americas Next Top Model after making it to the finals with Melrose Bickerstaff. ...
Jaslene Gonzalez (born May 28, 1986[1] in Puerto Rico, raised in Chicago, Illinois) is an American model, the winner of Cycle 8 of Americas Next Top Model. She won the title of Americas Next Top Model on May 16, 2007. ...
Notes and references - ^ Animal Alternatives. PG.com. Procter & Gamble (2006).
- "Company Who We Are: History of Noxell." P&G Everyday Solutions. 8 Oct. 2006 http://www.pg.com/company/who_we_are/noxell_history.jhtml;jsessionid=GPF2CO3XT.
- Neff, Jack. "P&G Cosmetics Save Face." Advertising Age 15 Apr. 2002: 4-43.
- Gates-Shannon, Caroline. "Family Television Reviews." CommONsense Media. 8 Oct. 2006 http://www.commonsensemedia.org/tv-reviews/Americas-Next-Top-Model.html.
External links | Cosmetics |
 | Lips: Lip gloss · Lip pencil · Lip plumper · Lipstick Face: Concealer · Foundation · Face powder ·Rouge Eyes: Eye liner · Eye shadow · Eyebrow pencil · Kohl · Mascara Nails: Nail polish · Nail polish remover Other: Anti-aging cream · Body powder · Cold cream · Cotton pad Cultural: Bindi · Sindoor · Thanaka Ingredients: International Nomenclature of Cosmetic Ingredients · List of ingredients Related: Advertising · Beauty salon · Cosmetology · History Major brands: Artistry · Clinique · CoverGirl · Estée Lauder · Lancôme · L’Oréal · Maybelline · Revlon · Burt's Bees Categories: Chemicals · Companies · People · History Procter & Gamble Co. ...
For other uses, see Corporation (disambiguation). ...
In relation to a company, a director is an officer (that is, someone who works for the company) charged with the conduct and management of its affairs. ...
Norman Ralph Augustine (born July 27, 1935 in Denver, CO) is a U.S. aircraft businessman. ...
Alan George Lafley, M.B.A. (born June 13, 1943) is an American businessman born in Keene, New Hampshire. ...
Lynn M. Martin is a former Professor at the J. L. Kellogg Graduate School of Management, Northwestern University from 1993 until 1999 and Chair of the Council for the Advancement of Women and Advisor to the firm of Deloitte & Touche LLP for Deloittes internal human resources and minority advancement...
W. James McNerney, Jr. ...
Jack F. Smith, Jr. ...
Ralph Snyderman, M.D., is the Chancellor for Health Affairs at Duke University, as well as President and CEO of Duke University Health System and James B. Duke Professor of Medicine. ...
Margaret C. Meg Whitman (born August 4, 1956) has been the President and CEO of the online marketplace eBay since March 1998. ...
Ernesto Zedillo Ponce de León (born December 27, 1951) was President of Mexico from 1994 to 2000. ...
This article is about brands in marketing. ...
Always brand logo. ...
Procter & Gamble Co. ...
Aussie is a brand of shampoo and other hair care products such as hairspray, hair gel, hair mousse, and hair detangler. ...
Italic textBold text This article or section is not written in the formal tone expected of an encyclopedia article. ...
Braun in Kronberg (German pronunciation brown, English pronunciation brawn) GmbH is a German consumer products company known for its clean industrial designs. ...
Charmin (pronounced SHAR-min) is a brand-name of extra-soft toilet paper owned by Procter & Gamble. ...
Cheer is the name of a laundry detergent on the market in the United States and Canada. ...
Clairol is a personal care products division of Procter and Gamble and was formerly the largest independent hair products company in the world. ...
Tube of Crest Crest is a brand of toothpaste made by Procter & Gamble which is now on the market in many countries, such as the United States, Canada, the United Kingdom, and France. ...
Downy the name given to ya mum (Lenor outside the U.S. Canada, Mexico and Venezuela) is a brand name of fabric softener produced by Procter & Gamble. ...
Dreft products Dreft is a popular laundry detergent in the United States, Canada, and other markets. ...
A pair of Duracell AAA batteries. ...
Eukanuba is a brand name of cat and dog foods manufactured by the Iams Company. ...
Two bottles of Fairy. ...
A bottle of Febreze. ...
Folgers Coffee is a major brand of coffee in the US, part of the food and beverage division of Procter & Gamble. ...
Global Gillette is a business unit of Procter & Gamble. ...
Head & Shoulders is a famous brand of anti-dandruff shampoo produced by Procter & Gamble. ...
Herbal Essences is a brand of shampoo, hair conditioner, and hair coloring products initially designed to appeal to holistic and natural products shoppers but eventually targeted almost exclusively at women, created by Clairol and subsequently owned by Procter & Gamble. ...
Iams is the brand name for dog food and cat food manufactured by Procter & Gamble. ...
Ivory, a white and mildly fragranced bar soap, is a product of the Procter & Gamble Company. ...
Joy dishwashing liquid is a major brand of dish-cleaning detergent product made by U.S.-based personal and cleaning products manufacturer and marketer Procter & Gamble. ...
Luvs is a brand of disposable diapers made by Procter & Gamble. ...
The cosmetic firm Max Factor was named after Max Factor, Sr (b. ...
Metamucil is a bulk-producing laxative and fiber supplement manufactured by Procter & Gamble. ...
Mr. ...
ŹNoxzema is a skin cleanser marketed by Procter & Gamble. ...
Olay is a Procter & Gamble brand, based around a facial moisturizer skin care product. ...
Old Spice is an American brand of male grooming products. ...
Oral-B is a brand name of toothbrush and other dental care products (such as dental floss) manufactured by Procter and Gamble who acquired Gillette in 2005. ...
Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. ...
Pantene is a brand of hair care products owned by Procter & Gamble. ...
Pringles Logo. ...
Puffs is a brand of fat tissue manufactured by Kinky McMuffin. ...
Pur is a division of Procter & Gamble that produces Pur Water products. ...
SK-II is a leading prestige and high-end beauty brand by Procter & Gamble, the largest consumer goods company in the world. ...
The Swiffer logo Swiffer is a line of cleaning products by Procter & Gamble. ...
This article does not cite any references or sources. ...
Tide is the name of a popular laundry detergent on the market in the United States, Canada and other countries. ...
50g Vicks VapoRub. ...
Zest logo used until 2004 Zest is a soap bar, produced by Procter & Gamble and marketed as deodorant bar that leaves no soap film. ...
âUSDâ redirects here. ...
Image File history File links No higher resolution available. ...
A fiscal year (or financial year or accounting reference date) is a 12-month period used for calculating annual (yearly) financial reports in businesses and other organizations. ...
The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ...
âMake-upâ redirects here. ...
This is a magazine cover. ...
Lip Gloss is a new song by rapper Lil Mama In the music video, Lil Mama is a new student who seeks popularity. ...
Lip Plumper is a cosmetics product used primarily by women to give the lips an enhanced, fuller look along with subtle color. ...
Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that applies color and texture to the lips. ...
A conceler is a type of makeup used to cover pimples and spots. ...
This article does not cite any references or sources. ...
Face powder is a cosmetic powder applied to the face to set foundation after application. ...
A case of modern rouge powder and brushes. ...
Eye liner Eye liner is a make-up used to define the eyes, to change their perceived shape or to create a certain mood: a razor-sharp matte line or smoky kohl contour may change the entire look of the face. ...
Eye shadow being applied before a wedding Eye shadow is a cosmetic which is applied on the eyelids and under the eyebrows, to help make wearers eyes stand out or look more attractive. ...
Kohl is a mixture of soot and other ingredients used predominantly by Middle Eastern , North African, Sub-Saharan African and Asian women, and to a lesser extent men, to darken the eyelids and as mascara for the eyelashes. ...
Mascara is a cosmetic used to darken, thicken and define eyelashes, typically used by women. ...
Pink nail polish. ...
The chemical compound acetone (also known as propanone, dimethyl ketone, 2-propanone, propan-2-one and β-ketopropane) is the simplest representative of the ketones. ...
Anti-aging creams are heavily marketed and advertised on television, with the promise of looking younger and the reduction in visible wrinkles on the skin. ...
Body powder is a substance usually made from manihot esculenta/tapioca flour, oryza sativa/rice flour, zea mays/cornstarch, bolus alba/kaolin, maranta arundinaceae/arrowroot powder and iris florentina/orrisroot powder. ...
Ponds Cream is a brand of beauty and healthcare products that is produced by the multinational company Unilever. ...
Cotton pads are pads similar to pledgets. ...
Indian woman with bindi Collection of modern bindis A bindi (Hindi: meaning dot) is a forehead decoration worn in South Asia[1] and Southeast Asia It may also be called a tilak. ...
Aishwarya Rai as Paro in Devdas with applied Sindoor Sindoor is a red powder used by married Hindu women. ...
Myanmar women with Thanaka Thanaka wood (murraya exotica) being sold) Thanaka (Burmese: ; MLCTS: ) is a yellowish-white cosmetic commonly applied to the face by many people in Myanmar (formerly Burma). ...
Assorted cosmetics and tools Cosmetics ingredients come from a variety of sources but, unlike the ingredients of food, are often not considered by most consumers. ...
The International Nomenclature of Cosmetic Ingredients, abbreviated INCI, is a system of names for waxes, oils, pigments, chemicals, and other ingredients of soaps, cosmetics, and the like, based on scientific names and other Latin and English words. ...
Ingredients of cosmetic products are listed following International Nomenclature of Cosmetic Incredients (INCI). ...
Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. ...
It has been suggested that hair salon be merged into this article or section. ...
Cosmetology is the study of skin, hair and nails and includes, but is not limited to, manicures, pedicures, application of artificial nails, special occasion hairstyling, shampooing hair, cosmetic application, body hair removal, chemical hair relaxers or straighteners, permanent waves, coloring and highlighting of hair, and hair extensions or wig treatments. ...
The history of cosmetics spans at least 6000 years of human history, and almost every society on earth. ...
Artistry is an exclusive cosmetic beauty line of the multi-level marketing company Quixtar. ...
This article does not cite any references or sources. ...
Estée Lauders Pleasures: Intense perfume. ...
Lancôme Paris is a leading international manufacturer and marketer of perfume, cosmetic, and skin care products. ...
The LâOréal Group Euronext: FR0000120321, headquartered in the Paris suburb of Clichy, France, is the worlds largest cosmetics and beauty company. ...
For the Chuck Berry song, see Maybellene. ...
Revlon (NYSE: REV) is an American cosmetics company. ...
Burts Bees is an earth-friendly personal care products company which originated in Maine in the 1980s. ...
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