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CoverGirl was founded in 1958 in Baltimore, Maryland, by the Noxzema Chemical Company (later called Noxell) and acquired by Procter & Gamble in 1989. The Noxell Company advertised this make-up line by allowing “cover girls,” fashion models that would appear on the front of magazines, to wear their products. == Image File history File links Covergirl_logo. ... 1958 (MCMLVIII) was a common year starting on Wednesday of the Gregorian calendar. ... Nickname: Monument City, Charm City, Mob Town, B-more, Balmerr,Bodymore, Murderland Motto: The Greatest City in America (formerly The City That Reads; Get In On It is not the citys motto, but rather the advertising slogan of the Baltimore Area Convention and Visitors Association; BELIEVE is not the... Noxzema is a skin cleanser marketed by Proctor and Gamble. ... Procter & Gamble Co. ... 1989 (MCMLXXXIX) was a common year starting on Sunday of the Gregorian calendar. ...

Originally offering only six products ("medicated face make-up," in keeping with Noxzema's product theme) it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry. 1976 (MCMLXXVI) was a leap year starting on Thursday. ... Christie Brinkley, circa 1999 Christie Brinkley (born Christie Lee Hudson on February 2, 1954) is an American supermodel. ... Supermodel Daniella Sarahyba. ...

CoverGirl is one of the largest U.S. brands to conduct animal testing, but Procter & Gamble contends that it has been eliminated in about 80% of their products worldwide.^[1] CoverGirl is known also for its sponsorship for America's Next Top Model and its tagline- Easy, Breezy, Beautiful, Covergirl. Enos the space chimp before insertion into the Mercury-Atlas 5 capsule in 1961. ... This article or section does not cite its references or sources. ...

Recent history

In 1996, Marc Pritchard “joined the cosmetic business,” and helped Proctor & Gamble sales for Cover Girl Cosmetics grow to more than one billion dollars (Marc Pritchard). Proctor & Gamble was a company that once believed that they would never understand the cosmetic business, but now Cover Girl’s quarterly share has been steadily increasing (Marc Pritchard). Cover Girl’s biggest customers are Wal-Mart and Target (Neff). Teenagers have recently placed Cover Girl into a group with other “cool” brands like Nike and Abercrombie and Fitch (Neff). With Marc Pritchard becoming part of the works behind Cover Girl Cosmetics, he came up with the marketing campaign “Easy, Breezy, Beautiful Cover Girl” (Neff). After this campaign was launched, Cover Girl Cosmetics soon became the “number one mass-market share position in the U.S., Canada and Switzerland, while also doubling its share in Mexico and substantially increasing sales in Australia” (Neff). This name brand cosmetics does not only supply make-up for America, but it also sponsors television shows. One show that it sponsors is “America’s Next Top Model” (Gates-Shannon). CoverGirl originally offered only six products ("medicated face make-up," in keeping with Noxell's product theme) it took off in 1976 due to an advertising campaign featuring Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the modeling industry. Today, Queen Latifah is the new, fresh face of Cover Girl Cosmetics. Queen Latifah said, "I stand behind companies I believe in, and I get involved in projects where I know I can make a positive impact," in an interview with Heather Staible. During the same interview Queen Latifah also stated that with her as the new face of CoverGirl it inspires women of color along with highlighting natural beauty.

CoverGirl is one of the largest U.S. brands to conduct animal testing, but Procter & Gamble contends that it has been eliminated in about 80% of their products worldwide.^[2] Enos the space chimp before insertion into the Mercury-Atlas 5 capsule in 1961. ...

Competition

Cover Girl is sold primarily in drugstores, convenience stores, and supermarkets. Maybelline Cosmetics, which is owned by L'Oréal, is Cover Girl's biggest competition, as both companies target similar groups of women, and sell their products within the same price range. Examples of higher end cosmetic competitors sold within drugstores and supermarkets include Revlon, Almay, Neutrogena, L'Oréal, and Max Factor. Lower end competitors in the drugstore include NYC Cosmetics and Wet 'n' Wild Cosmetics.

Endorsers

Many successful models have represented Cover Girl Cosmetics. Super stars in the vein of Brandy, Molly Sims, Faith Hill, Tyra Banks, Queen Latifah and most recently Rihanna have modelled for CoverGirl. Christie Brinkley was the first face of Cover Girl, and modelled for the company for over 20 years. Recently she was rehired to represent their Advanced Radiance Age-Defying Liquid Makeup foundation. Cover Girl has also given a $100,000 contract to the winner of seven seasons of the popular modelling reality television show, America's Next Top Model. Past winners of the show include Eva Pigford, Naima Mora, Nicole Linkletter, Danielle "Dani" Evans, and CariDee English. Brandy on the cover of her album Full Moon Brandy Rayana Norwood (born February 11, 1979 in McComb, Mississippi), known professionally as Brandy, is an African American pop/R&B singer and actress. ... Molly Sims (born May 25, 1973 in Memphis, Tennessee) is an American supermodel and actress. ... Audrey Faith Perry McGraw, best known as Faith Hill (born September 21, 1967 in Jackson, Mississippi), is an American country singer, known for her commercial success as well as her marriage to country singer Tim McGraw. ... Tyra Lynne Banks (born December 4, 1973) is an African-American supermodel, television personality, author, actress, singer, executive producer, and talk show host. ... Latifah on the cover of her 1999 autobiography Also see the Arab singer Latifa Queen Latifah (born Dana Elaine Owens on March 18, 1970) is a Grammy-winning American rapper/singer and Academy Award-nominated actress. ... Rihanna (born Robyn Rihanna Fenty on February 20, 1988 in St. ...

Products & Costs

CoverGirl has had five award winning products. The face products are the Cheekers Blush that was voted best blush five years in a row and the Outlast Liquid Makeup that was voted best foundation. For the eyes, the Fantastic Lash Mascara was voted primo lash primper. The last two products were the Outlast All Day Lipcolor that was voted best selling lipcolor and the Continuous Color Nails that had been voted to be the best beauty buy. Along with these award winning products, CoverGirl has many other products at inexpensive prices. These affordable products are available at CVS, Eckerd, K-Mart, Target, Ulta, Walgreens, and Wal Mart.

Face Foundations $2.99-$5.09 Pressed powders $4.58-$5.09 Loose powders $4.69 Concealers $3.89-$18.12 Blushes $2.99-$8.99

• Award Winning—Cheekers Blush voted best blush 5 years in a row
• Award Winning--Outlast Liquid Makeup voted best foundation

Eyes Eyeshadows $2.44-$3.80 Eyeliners $2.29-$2.99 Eye pencil $3.50-$3.93 Mascaras $2.99-$6.49

• Award Winning--Fantastic Lash Mascara voted primo lash primper

Lips Lipsticks $2.79-$6.29 Lipgloss $3.50-$5.49 Lipliner $2.69-$5.89

• Best Selling Lipcolor—Outlast All Day Lipcolor

Nails Nail polish $2.80-$3.39

• Award Winning—Continuous Color Nails voted best beauty buy

Tools

Eyes Eyelash curler $3.99 Shadow applicator $2.99 3-in-1 sharpeners $2.89 Clean makeup remover $3.89

Face Sponge wedges $2.99 Powder puffs $1.99

Notes and references

1. ^ http://www.pg.com/science/aa_commitment.jhtml
2. ^ Animal Alternatives. PG.com. Procter & Gamble (2006).

1) "Company Who We Are: History of Noxell." P&G Everyday Solutions. 8 Oct. 2006 <http://www.pg.com/company/who_we_are/noxell_history.jhtml;jsessionid=GPF2CO3XT OAPFQFIAJ1XKYWAVABHM3MK>.

2)"Marc Pritchard, President, Global Cosmetics and Personal Care, The Procter & Gamble Company." World Trade Center Institute. 8 Oct. 2006 <http://www.wtci.org/events/awards/leadership2004/pritchard.htm>.

3)Neff, Jack. "P&G Cosmetics Save Face ." Advertising Age 15 Apr. 2002: 4-43.

4)Gates-Shannon , Caroline. "Family Television Reviews." CommONsense Media. 8 Oct. 2006 <http://www.commonsensemedia.org/tv-reviews/Americas-Next-Top-Model.html>.

External link

• CoverGirl brand homepage