Crystal Pepsi
Crystal Pepsi Promotional Print
Type	Clear Cola
Manufacturer	PepsiCo, Inc.
Country of origin	United States
Introduced	1992
Discontinued	1993
Variants	Diet Crystal Pepsi, PepsiClear
Related products	Pepsi Blue, New Coke, Tab Clear, Pepsi

Crystal Pepsi was a caffeine-free soft drink that was made by PepsiCo from 1992 to 1993 in the United States, Canada, and for a short time in Australia. In Europe, Crystal Pepsi was sold for a somewhat longer time. It is considered by some to be the company's equivalent of New Coke, as both were massive commercial failures. Image File history File links Download high resolution version (1152x900, 245 KB)Scanned cover of 12 pack of Crystal Pepsi cans image from http://www. ... This article does not cite any references or sources. ... PepsiCo, Inc. ... Image File history File links This is a lossless scalable vector image. ... Year 1992 (MCMXCII) was a leap year starting on Wednesday (link will display full 1992 Gregorian calendar). ... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... This article does not cite any references or sources. ... New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. ... TaB Clear was Coca-Colas contribution to the clear cola craze during the early 90s. ... Pepsi Cola, is a cola soft drink produced and manufactured by PepsiCo. ... A soft drink is a drink that contains no alcohol. ... PepsiCo, Inc. ... Year 1992 (MCMXCII) was a leap year starting on Wednesday (link will display full 1992 Gregorian calendar). ... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... World map showing the location of Europe. ... New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. ...

History

Healthy living had become a popular concept in the early 1990s, with some focus on a vague notion of purity. Accordingly, Crystal Pepsi was marketed as a "clear alternative" to normal colas, equating clearness with purity. This coincided with a trend for "clear" consumer liquids such as shampoos, soaps, and lotions. The marketing tagline for the new cola was "you've never seen a taste like this". The taste did not turn out to be much different from other colas, though; unlike many other colourless soft drinks, which usually have a lemon-lime flavor, Crystal Pepsi tasted much like original Pepsi. This article does not cite any references or sources. ...

Starting with test markets in April 1992, PepsiCo found that the new soda received a positive response. Pleased with the results, the company began to sell it nationwide in 1993. A large marketing campaign was launched along with it, for which the company invented the world's first photo-realistic, computer-generated bus wrap printing. The best-known part of the campaign was the series of television advertisements that used Van Halen's hit song "Right Now," which premiered on nationwide television during Super Bowl XXVII on January 31, 1993. Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... A light rail vehicle wrapped in an iPod advertisement Wrap advertising is the practice of completely covering (wrapping) a vehicle in an advertisement or livery. ... Van Halen is an American hard rock band formed in the 1970s. ... Right Now was a hit single in 1991 from American hard rock group Van Halen, and is still today considered one of Van Halens most defining hits with frontman Sammy Hagar. ... Date January 31, 1993 Stadium Rose Bowl Stadium City Pasadena, California MVP Troy Aikman, Quarterback Favorite Cowboys by 7 National anthem Garth Brooks Coin toss O.J. Simpson Referee Dick Hantak Halftime show Michael Jackson Attendance 98,374 TV in the United States Network NBC Announcers Dick Enberg and Bob... is the 31st day of the year in the Gregorian calendar. ... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ...

Initial sales were good, but they quickly fell, making the product fail to generate a profit adequate to warrant continued marketing, since many consumers did not like the taste of it while others thought it was too similar to regular Pepsi to merit sale as a separate product. Pepsi pulled the drink off the market, but returned several months later with a reformulated citrus drink and retitled "Crystal by Pepsi", but this was short lived as well. Species & major hybrids Species Citrus aurantifolia - Key lime Citrus maxima - Pomelo Citrus medica - Citron Citrus reticulata - Mandarin & Tangerine Major hybrids Citrus ×sinensis - Sweet Orange Citrus ×aurantium - Bitter Orange Citrus ×paradisi - Grapefruit Citrus ×limon - Lemon Citrus ×limonia - Rangpur lime Citrus ×latifolia - Persian lime See also main text for other hybrids Citrus...

Oddly, Pepsi was offering a promotion ("twist-a-cap") in which customers could receive a free Pepsi product if the cap of their drink had a winning symbol. Due to an oversight, a customer merely had to turn the Crystal Pepsi bottle upside down to see if that bottle's cap had a winning symbol. At any well-stocked and participating store, a customer could purchase one carefully-selected Crystal Pepsi and, using the winning cap to repeat the process, walk away with a dozen of them for free.

Crystal Pepsi still has a small following, particularly on the Internet, where several websites have been created to honor it. Some remaining cans and bottles can occasionally be found for auction on the commercial website eBay. In 2003, 55 Gallon Drums of the beverage were found in a storm drain in Denver Colorado, and later sold on eBay. In late 2005, some grocery stores in Mexico started carrying "PepsiClear" which was a limited edition of a clear Pepsi. eBay headquarters in San Jose eBay North First Street satellite office campus (home to PayPal) eBay Inc. ...

Parodies

• The comedy show Saturday Night Live created a parody of Crystal Pepsi's "Right Now" advertisements. The spoof, broadcast in October 1993, featured cast members Kevin Nealon and Julia Sweeney enjoying a clear, viscous "Crystal Gravy", while a voiceover said, "finally you can see your meat" and ended with the superimposed text: "Crystal Gravy. You've never seen a gravy like this".
• The English dub of the anime FLCL, instead of using Cherio (a failed Japanese soft drink), uses Crystal Pepsi, while describing a store. Gaku says "that store that sells Crystal Pepsi...you know, the one Van Halen did those 'Right Now' commercials for!!", in episode 3 of the series, Marquis de Carabas.
• The Bloodhound Gang humorously reference Crystal Pepsi in the song "Lift Your Head up High (And Blow Your Brains Out)" on their album One Fierce Beer Coaster.
• Bottles of Crystal Pepsi can be seen on the convenience store shelves in Kevin Smith's independent film Clerks.
• In the Family Guy episode "I Take Thee Quagmire", Peter pitches the idea of Crystal Pepsi, the main selling point being that you could see someone through the glass if they were coming at you with a knife.
• A sketch on the MTV show "Human Giant" depicted comedian Paul Scheer using a time machine to retrieve bottles of Crystal Pepsi from the past (instead of using it to visit his now-deceased father).
• On The Daily Show with Jon Stewart (May 8, 2007).

• On the Power Rangers Mystic Force episode Like A Bat Outta The Belfry Nick sees Koragg attacking Mike at Pizza Hut outside, Mike says "You know I hate the way you knock me to the ground so I drink Crystal Pepsi".

Saturday Night Live (SNL) is a weekly late night 90 minute American comedy-variety show based in New York City that has been broadcast live by NBC on Saturday nights since October 11, 1975. ... In contemporary usage, a parody (or lampoon) is a work that imitates another work in order to ridicule, ironically comment on, or poke some affectionate fun at the work itself, the subject of the work, the author or fictional voice of the parody, or another subject. ... Right Now was a hit single in 1991 from American hard rock group Van Halen, and is still today considered one of Van Halens most defining hits with frontman Sammy Hagar. ... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... The year 1993 in television involved some significant events. ... Kevin Nealon Kevin Nealon (born November 18, 1953 in Bridgeport, Connecticut) is an American comedian and actor best known for the characters he played on Saturday Night Live from 1986 to 1995. ... Julia Sweeney (born October 10, 1959 in Spokane, Washington) is an American actress and comedian who lives in Hollywood, California. ... Serialized in Magazine Z Original run 2000 – 2001 No. ... Van Halen is an American hard rock band formed in the 1970s. ... Marquis de Carabas ) is the third episode of the anime FLCL. The titles namesake is a character in the play Puss in Boots (by Charles Perrault). ... The Bloodhound Gang is an American alternative band with a post-punk revival-influenced sound. ... One Fierce Beer Coaster is a December 3, 1996 (see 1996 in music) album by alternative rock band The Bloodhound Gang. ... Kevin Patrick Smith (born August 2, 1970) is an American screenwriter, film director, and the founder of View Askew Productions. ... This article is about the film. ... Family Guy is an Emmy award winning American animated television series about a nuclear family in the fictional town of Quahog (IPA or ), Rhode Island. ... “I Take Thee Quagmire” is an episode from the fourth season of FOX animated television series Family Guy. ... MTV (Music Television) is an American cable television network based in New York City. ... Human Giant is a sketch comedy show on MTV, starring writer/performers Aziz Ansari, Rob Huebel, Paul Scheer. ... Paul Scheer is a comedian based in New York City. ... Stephen Colbert and Jon Stewart on the set of The Daily Show The Daily Show (currently The Daily Show with Jon Stewart, also known as TDS to fans and staffers) is a half-hour satirical fake news program produced by and run on the Comedy Central cable television network in... is the 128th day of the year (129th in leap years) in the Gregorian calendar. ... The year 2007 in television involves some significant events. ... Power Rangers Mystic Force is the Power Rangers series for 2006, using footage from Mahou Sentai Magiranger. ... Koragg the Knight Wolf Koragg the Knight Wolf is a fictional character voiced by Geoff Dolan who appears in the TV series Power Rangers: Mystic Force. ... Pizza Hut is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location) buffalo wings, breadsticks, and garlic bread. ...

See also

• List of Pepsi types
• Pepsi Blue

PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including: Pepsi Fire, one of many different types of Pepsi-Cola. ... This article does not cite any references or sources. ...

External links

• PepsiClear Official Website (In Spanish)