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Encyclopedia > DIY cassette label

DIY cassette labels were fiercely independent recorded music labels that chiefly released music on cassettes as a cheap and easy way to distribute their product. They were very much reacting to the prevalent big label mentality and often featured difficult and challenging music (but by no means exclusively). In the 1980s many labels started to collaborate with each other and a culture of swapping and assisting with each other`s distribution began. This rapidly turned into a DIY cassette movement becoming widespread enough for the mainstream music papers and major labels to take notice. // Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 1960s and 1970s and the definition of the AIDS virus in 1981. ... Cassette culture was an offshoot of the mail art movement of the 1970s and 1980s. ...


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Cassette culture was an offshoot of the mail art movement of the 1970s and 1980s. ...

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DIY ethic - Wikipedia, the free encyclopedia (319 words)
The DIY ethic refers to the idea of "doing it yourself", i.e., of making and promoting music without major record label backing, and without any great level of perceived "selling out." A popular slogan of the DIY movement is "DIY not EMI," an explicit rejection of the major record company of that name.
DIY artists share much more in common with and are thus more able to reach out to their audience than "arena rockers." A general feeling shared by most participants in DIY punk is that the practice blurs or eliminates distinctions between audience members and band members, thus fostering a sense of community.
Such labels and collectives tend to have relatively small outputs and sales, although there are groups who have been able to achieve levels of mainstream success while maintaining a fiercely independent and uncompromising stance.
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