Daisy, sometimes known as Daisy Girl, or Peace Little Girl is perhaps the most famous campaign commercial of all time. Though aired only once during the Movie of the Week on September 7, 1964 by its creator, Tony Schwartz of Doyle Dane Bernbach, it was a factor in Lyndon Johnson's defeat of Barry Goldwater in the 1964 presidential election, and an important turning point in political and advertising history. To meet Wikipedias quality standards and appeal to a wider international audience, this article may require cleanup. ... A television commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. ... Look up September in Wiktionary, the free dictionary. ... For other uses, see number 7. ... For the Nintendo 64 emulator, see 1964 (Emulator). ... Doyle Dane Bernbach was an advertising agency famous in the 1950s and 1960s for its innovative campaigns for Volkswagen (Think Small), Avis (We Try Harder), and other companies. ... Lyndon Baines Johnson (August 27, 1908–January 22, 1973), often referred to as LBJ, was an American politician. ... Barry Goldwater Barry Morris Goldwater (January 1, 1909 – May 29, 1998) was a United States politician and a founding figure in the modern conservative movement in the USA as well as being a major inspiration for many of his youthful followers to join the libertarian movement. ... Presidential electoral votes by state. ... The federal government of the United States was established by the United States Constitution. ... Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... Wikimedia Commons has media related to: History For other senses of this word, see history (disambiguation). ...

The commercial begins with a small girl picking the petals of a daisy while counting slowly. An ominous-sounding male voice is then heard counting down as the girl turns toward the camera, which zooms in until her pupil fills the screen, blacking it out. Then the countdown reaches zero and the blackness is replaced by the flash and mushroom cloud from a nuclear test. A voiceover from Johnson follows: "These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Another voiceover then says, "Vote for President Johnson on November 3. The stakes are too high for you to stay home." The atomic bombing of Nagasaki, Japan on August 9, 1945 A mushroom cloud is a distinctive mushroom-shaped cloud of smoke, flame, or debris resulting from a very large explosion. ... Preparation for an underground nuclear test at the Nevada Test Site in the 1980s. ...

As soon as the ad aired, Johnson's campaign was widely criticized for using the prospect of nuclear war to frighten voters, and for the obvious implication that Goldwater would start one. The ad was immediately pulled, but the point was made, appearing on nightly news in its entirety and on conversation programs. Nuclear War is a card game designed by Douglas Malewicki, and originally published in 1966. ...

It was later used in the year 2000 music video for Fatboy Slim's "Sunset (Bird Of Prey)". This article is about the year 2000. ... A music video (also promo) is a short film or video that accompanies a complete piece of music, most commonly a song. ... Fatboy Slim Fatboy Slim (born on July 16, 1963, Quentin Leo Cook) also known as Norman Cook is a British musician in the dance music genre. ...

External links

• Video of the ad, from the PBS website
• A Historical Look at Campaign Commercials