Daniel Goldstein (b. April 21, 1969) is an American psychologist who has studied the use of bounded rationality and heuristics in decision making. He coined the terms fast and frugal to describe a family decision-making heuristics. April 21 is the 111th day of the year in the Gregorian calendar (112th in leap years). ... 1969 was a common year starting on Wednesday (the link is to a full 1969 calendar). ... A psychologist is a social scientist who studies psychology, the study of the human mind, thought and human behaviour. ... Many models of human behavior in the social sciences assume that humans can be reasonably approximated or described as rational entities, especially as conceived by rational choice theory. ... Heuristic is the art and science of discovery and invention. ... Decision making is the cognitive process of selecting a course of action from among multiple alternatives. ...
With Gerd Gigerenzer he first theorized the recognition heuristic and the take-the-best heuristic. Gerd Gigerenzer (b. ... According to the recognition heuristic, when making a judgment about two items, the more easily recognized item will be considered to have a higher value. ...
He was a major contributor to the book Simple heuristics that make us smart (1999).
Goldstein is a trial lawyer whose practice includes commercial litigation, criminal defense, professional malpractice,defense of professional licenses, and public interest litigation.
Goldstein has initiated a national legal campaign on behalf of the National Federation of the Blind to ensure that new technology is usable by the blind.
Goldstein has served a variety of roles at the Waldorf School of Baltimore, an independent school, where he has been president of the board and shepherded the school through its acquisition of a campus and construction of a new building.
Goldstein mounts his "skins" (his term) in heavy, deep, box-like frames to suggest reliquaries, placing their contents out of reach behind plexiglass.
Goldstein collected his skins from the Muscle System, a San Francisco gym located in the predominantly gay Castro district, the epicenter of the American AIDS epidemic during the eighties.
Goldstein alludes to these oppositions in his series title: Icarian is the name of the work-out machine manufacturer whose benches he's skinned, but it also refers to the mythological youth who briefly soared, and then fell.
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