The Danish beer market is dominated by Carlsberg and Royal Unibrew. However, in recent years a number of micro breweries have sprung up. A typical mug of lager beer, showing the golden colour of the beer and the foamy head floating on top. ... A market is a mechanism which allows people to trade, normally governed by the theory of supply and demand, so allocating resources through a price mechanism and bid and ask matching so that those willing to pay a price for something meet those willing to sell for it. ... Carlsberg A/S headquartered in Valby, Denmark, with its operating company, Carlsberg Breweries A/S, headquartered in Copenhagen produce Carlsberg Beer. ... Royal Unibrew is the second largest brewery group in Denmark, selling under the brands Ceres, Faxe and Albani, although their best selling beer is marketed as Royal. ... Beer barrels outside the Castle Rock microbrewery in Nottingham, England. ...